Top 15 Ways to Increase Twitter Engagement

Looking to your grow your business on Twitter? Studies have shown that 72 percent of followers are more likely to buy services from a business they follow. However, with only 140 characters to make an impression, Twitter requires a great deal of skill in order to use it successfully to establish your company as a leader in… Read more »

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Inbound Marketing: The Next Frontier in Digital PR

  INBOUND PR Inbound PR increases backlinks to your web site and increases visibility. If you already work with a PR firm or are considering launching a media campaign for your business or medical practice, then you have probably heard of inbound marketing. But, what is inbound marketing and how can it help your business?… Read more »

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Integrated Marketing Communications Plan

What is an Integrated Marketing Communications Plan? An integrated marketing communications plan ties together strategy and tactics, including PR, social media, digital advertising, traditional print advertising and SEO. It serves as the foundation of all of your marketing and PR efforts for your business. The most effective healthcare marketing plan is part of a larger… Read more »

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How to Secure Regional Broadcast Media

How To Get a Story Booked on Local TV News   How do you get a story on the local news?  Follow these top 7 tips and learn how to pitch local TV stations. 7 tips to getting your story on local TV: Visualize the story. Pitching Westchester broadcast media is very different then pitching… Read more »

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Celebrity FDA Endorsements- Instagram Marketing

Social Media Expert Kris Ruby Weighs In  Kim Kardashian West received a stern warning from FDA officials stating that her social media post was misleading and failed to communicate any risk information. Whether is a drug label of social media, FDA rules apply if it is the manufacturer who is paying the celebrity for endorsement…. Read more »

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How to Maximize National Media Exposure

Maximizing Your Media Coverage How can I get more media exposure for my company? There is one very simple way to get more media exposure for your company and it starts with using the media you already have! Media tends to have a snowball effect. Let me explain.. The ultimate goal of a media appearance… Read more »

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