Celebrity FDA Endorsements- Instagram Marketing

Social Media Expert Kris Ruby Weighs In 

Kim Kardashian West received a stern warning from FDA officials stating that her social media post was misleading and failed to communicate any risk information. Whether is a drug label of social media, FDA rules apply if it is the manufacturer who is paying the celebrity for endorsement. The post was since taken down.

“By omitting the risks associated with Diclegis, the social media post misleadingly fails to provide material information about the consequences that may result from the use of the drug and suggests that it is safer than has been demonstrated,” the warning letter reads.

This Instagram marketing fiasco brings up a larger issue in healthcare marketing- do the FTC’s guidelines concerning the use of endorsements and testimonials in advertising adequately address social media promotion today?

kardashian FDA warning social media expert

The Legal Facts- what you need to know

The FDA previously issued guidelines about celeb endorsements stating that they must be bona fide users of the product and disclose any financial information. On a TV commercial, that makes sense and has been accepted, but in social media, it is still a fairly new concept.

Celebrities have been promoting prescription drugs for years with ads that include a long list of safety issues. However, when it comes to social media, the rules are very vague. Here’s why:

Space Issue- Social media has opened up a new world of promotional opportunities. Even through the rules are the same, there is room for only 140 characters on Twitter. What celebrity wants to use that limited amount of space to post all of the potential issues associated with a drug?

Coolness Factor- There is an art to celebrity testimonials on Instagram marketing. It completely takes out the coolness factor when celebrities start posting #PaidForThis or #WarningYouCouldDieFromThisDrug. The art of the celeb endorsement is that it is supposed to seamlessly integrate with the celebrities every day life on social media. The second they start adding these rules/regulations to it, it looks entirely spammy and damages their credibility with their followers.

It is also interesting to note that if Kardashian or any celebrity decides on their own to promote a product that they are not financially tied to, she would not have gotten in trouble.

“We all have first amendment rights and can say whatever we want — but once you are paid by a company it’s the manufacturer who has to make sure the information is accurate and not misleading,” former FDA commissioner Dr. David Kessler told NBC news. “Once you are paid, you are under FDA rules.”

Here’s a suggested Tweet for such a drug: “NoFocus (rememberine HCl) for mild to moderate memory loss-May cause seizures in patients with a seizure disorder www.nofocus.com/risk [134/140]”

While in theory this meets the FTC’s criteria, any social media expert with half a brain advising a client on Instagram marketing or celeb endorsement deals would never encourage their client to post this. It looks entirely spammy and damages their credibility.

Ruby’s Suggestion for Celebs:

Stick to traditional advertising for FDA endorsement deals. If you like a product on social media and want to endorse it to your fans, you are better off promoting it because you actually believe in it rather then being financially tied to it and damaging your credibility.

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How to Maximize National Media Exposure

Maximizing Your Media Coverage

How can I get more media exposure for my company?

There is one very simple way to get more media exposure for your company and it starts with using the media you already have! Media tends to have a snowball effect. Let me explain..

The ultimate goal of a media appearance is not the media appearance in and of itself. The goal is what you do with it afterwards.

If you conduct an interview, and no one hears about it, then was the interview valuable with long-term PR ROI for your business? No.

This is the #1 mistake most business owners make when it comes to public relations. For example, they land a TV appearance and assume people will watch the TV segment live. Those days are long gone. You have to think about how your future customers will see the TV appearance, and how it can shape your brand for evergreen PR opportunities.

The goal is to use the interview to get the most PR traction long-term by building a brand with it. That starts with you showcasing your earned media coverage in a highly strategic way.

How to use Social Media as a PR tool

The truth is, public relations professionals know how to use social media as a powerful PR tool to extend the life of all earned media exposure. This separates the amateurs from the PR pros. Social Media is one of the most powerful PR hacking tools, but the majority of people rarely use it! They are so excited about securing the TV appearance that they focus on the appearance, instead of promoting the appearance! This is a total missed opportunity for long-term personal brand equity.

HOW TO LEVERAGE EARNED MEDIA EXPOSURE TO BUILD YOUR BRAND

Score! You just landed a press placement on a national TV show. But now you may be wondering, how do I maximize the TV appearance? The most important part of the publicity isn’t the actual segment. It is what you do with the segment before, during, and after. To make the most of a national TV appearance to build your brand, you have to ramp up your social media marketing efforts and create engaging content.

Don’t wait until after the interview is over to start promoting it!

Get your social media followers involved before, during and after the segment!  Here’s how:

Tips for Promoting Your Upcoming TV Appearance on Social Media

Create promotional social media graphics. Start promoting your TV appearance before you even set foot in front of the camera. Leading up to your national TV appearance, create a compelling graphic to let fans know you’ll be appearing on-air. Relevant details should include the time, date, show name and station channel. This is a great way to let all of your Facebook friends and Instagram followers know about your upcoming TV appearance. Be sure to tag the show’s social media handles in the graphic after you post it. You can also “check in” at the studio on social media on the day of the appearance to let your followers know you are about to go live!

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Live tweet. Encourage your social media fans to live tweet with you before the show. For example, one tweet might be, “Have any questions for @yourname on @Nameofshow? Tweet them to me before @nameofshow at 8 p.m.” Many shows also use customized hashtags such as #betterwithfriends on Fox News, so be sure to incorporate those into your tweets as well.

Tag the TV network. Tag the media outlet and handles of any interviewers and TV anchors in all tweets and Facebook posts mentioning the show. This will show the outlet that you are socially engaged and interested in getting eyes on their network.

Ask questions to increase engagement. Questions require answers, which can lead to direct interaction and increase of followers. Leading up to the TV appearance, ask fans their opinion on the topic you will be discussing on-air to create a two-way dialogue. You can also ask your followers their opinions on the segment topic. For example, you could ask, “Do you agree that this bill should be passed?”

PROMOTE YOUR LIVE TV APPEARANCE DURING THE SHOW

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Strategically hashtag. If your TV appearance is on a hot news item, be sure to include the hashtags that are trending on Twitter as they pertain to your segment. Sometimes variations of a hashtag will be used to discuss a news story, so be sure to search by volume to see which hashtag has been used the most.

Tag brands. Part of a TV appearance includes wardrobe coordination, so be sure to leverage this for extra social media mileage. Look up the handles of the brands you will be wearing and direct message them prior to the appearance to let them know. Most likely, they will favorite the tweet or even retweet it.

AFTER THE TV APPEARANCE

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Post behind-the-scenes content. Fans and followers want more than what they see on television, so while you are in the green room, tweet a photo or post a video of the studio set on your Instagram story. If there are other guests in the greenroom, take photos and share them, but make sure you get permission first. Not every TV network is okay with guests taking photos.

Search for brand mentions. If you want to see what everyone is saying about you on Twitter after the TV appearance, search all tweets, mentions about the show, mentions with your handle, and any related replies. Sometimes people will post their thoughts on the TV segment with the handle of the show, without mentioning your handle. If you are a frequent on-air commentator, you may want to purchase a monitoring app, such as Mention, which will aggregate all of the social mentions for you. You can also set up a Google Alert for your name to get real time updates.

Think before responding. Social media builds relationships with your audience, but one negative response to an angry fan can ruin it. Stay positive and be aware of what you are posting. If something goes wrong, try to take a digital detox. For example, if your segment offended a core part of your audience, think carefully before responding. Remember, there are many layers that go into a successful television appearance.

Don’t engage with Internet trolls. A core part of social media includes responding after you open up 2-way communication. However, replying to every negative tweet you receive can be a big mistake. Not everyone will like your TV segment. In fact, assume at least ten people will hate what you have to say before you ever even tape it. Cyber bullies get a secret thrill out of regularly attacking just about anyone who appears on television. This comes with the territory.  Focus on how to be a good TV guest instead of focusing on replying to everyone who disagrees with your opinion.

Marketing Your Press Coverage: How to Maximize National Media Exposure on Social Media

If you learn how to strategically leverage your press coverage, your three minute TV segment can generate years of credibility, brand awareness and long-term ROI!

Did you know that most of the PR work related to television appearances actually takes place after the segment? Sure, it is VERY difficult to get booked on national TV. But most publicists and self-proclaimed DIY PR pros make the mistake at stopping after getting the segment. If you hire a PR firm to get you booked on TV, it isn’t their job to publicize your TV bookings on social media. It is yours. They won’t do the leg work for you.

Maximize your press coverage 

You must learn how to use social media marketing to turn one-off TV segments into a larger media firestorm for your brand to catapult yourself into the national spotlight. If you don’t, you will just be throwing money down the drain for random TV appearances that do not build a brand and that no one ever sees, except for the people who watch you live on air.

Those returns are diminishing. Most people aren’t watching you live at 6 am. In fact, this is why I have personally stopped telling people to watch me when I will be on-air, because I realize most people will only watch you when it is convenient for them and when you bring the media appearance to them on social media, not the other way around! Make it easy for them to watch!

How turn a national TV appearance into *PR magic* to catapult your personal brand

It still amazes me when people will hire a PR firm to get them booked on TV, and won’t spare the extra few dollars to pay a third party service to buy the video of the TV segment.

Never rely on the network links. I have seen so many people make this critical mistake. The network posts a link to your TV segment, and you share that link. But then a few years later, you have a 404 error, and you have no copy of the actual link because you never purchased it. Do not rely on TV channels for copies of your TV segments! Invest in a video clipping service to purchase all of your segments or else if you don’t they will disappear and it will be like it never happened!

PUBLICIZING TV APPEARANCES CHECKLIST

Publicizing your TV appearance is more important than the actual appearance itself!

PR tactics to increase media exposure

How do you promote media appearances?

Follow this PR checklist to maximize exposure from your TV appearances!

  • Post the TV appearance on your website.
  • Keep a running list of all TV appearances in a word document in case media wants to see clips to other appearances.
  • Purchase a copy of the TV segment from a third-party.
  • Keep all of your TV segments in Dropbox so you can create a sizzle reel with them after you have at least 10 clips.
  • Upload the TV segment to YouTube.

PR TIPS KEY TAKEAWAYS: MAKING THE MOST OF A MEDIA APPEARANCE

  • The majority of PR work on TV segments takes place after the hit is over.. not before!
  • Remember, media likes other media, so the more you promote your appearances, the greater the likelihood is of getting asked back.
  • Once the television appearance is over, continue tweeting links and clips, posting photos on Instagram Stories and promoting the clips from the green room.
  • The goal is to convey the message that your company is everywhere. Use social media and PR as a tool to help you achieve that objective!

TV BOOKING RESOURCES

Six Steps to Get Booked on National Television 

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Making the Most out of The PR Client Agency Relationship

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Looking to make the most out of your new relationship with a Westchester PR agency or NYC Public Relations Agency?  Be able to clearly articulate the answers to these questions to your new PR agency before you kick off the new relationship.

  • What is PR nirvana to you? What does success look like to you?
  • How do you see your company growing? What’s the end goal?
  • For some people, it’s a simple 5% increase in customers…for others it’s a feature story in the New York Times or a trade journal. It’s important to know the difference. (You can’t achieve an end goal if you don’t know what it is)
  • What makes you unique?
  • What specifically do you want to be publicized for?
  • Who are you ideally trying to reach?

To set up your relationship with your public relations agency for maximum success, you want to make sure you give them as much data as possible to help them propose the best solutions.

  • What tools and platforms are you currently using in your marketing efforts?
  • What are your goals? Leads, customers, or revenue?
  • What is the lifetime value (LTV) of each customer?
  • Do you have customer personas? Who is your ideal client?
  • What percentage of your customers is generated through online methods?
  • Content audit- what content do you currently have?
  • Who on your marketing team will be creating content?
  • Who are the influencers and experts in your industry that we need to be familiar with?

You also want to define clear expectations for weekly management:

  • Weekly call time?
  • Who needs to be on weekly or monthly project status meetings?
  • Who is approving work?

Be Prepared for a Change in Scope

If your publicist or management consultant is worth their salt, they may completely change the scope of the engagement after hearing your answers to the PR/Marketing onboarding questions. Many business owners think they need PR to fix their business issues, but what they don’t realize is that they need to actually fix the business issues first to generate any worthwhile exposure long term. “Just get me positive press” may stop the bleeding short term, but it is not a long-term solution.

The only thing that needs to change is everything.

Surprise! You have a business problem. Not a marketing problem.

The below is a standard response from a client:

“We agree with everything you identified. There are certainly issues with conveying a consistent brand identity. The best thing for us to do is review this and discuss this….most definitely we need to increase our attention to those elements because we haven’t really done much with it. I don’t have anything to add other than we need to review it.”

Typically, the client will come back and say they have discussed it internally and what they really need you for is press. Think hard before taking on an engagement where you know you are being led to fail. You are the professional. You need to drive the client engagement. If you know there is an inherent business issue, and you start pitching media to review something that is half-baked, you will only hurt yourself, your media relationships and your reputation.

In an initial deep dive discovery meeting with a client, here is an example of one of their answers for their SWOT analysis.

“Weaknesses would be team, policy and procedure, consistency in food quality, proper training, staff enthusiasm and knowledge. Absence of good marketing, branding, and PR.  Customers are unhappy with consistency and very upset with staff being completely unaware of dietary components of food items, like what is gluten free or not. Staff isn’t friendly.”

You CANNOT have good marketing if you have deep rooted organizational issues

In order to be of maximum service to your client and guide them in the right direction, you need to address the organizational issues before you can tackle the PR ones. PR should come LAST, not FIRST, when building a business.

It is my strong belief that the best PR strategists are half management consultants and half practitioners. You can only generate press when there are newsworthy items. The rest of the time you should be focused on the business challenges and how you can solve them. If the client inherently disagrees with this approach, think long and hard before committing to anything, and definitely make sure the revised scope is clearly laid out in writing.

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15 Ideas to Increase your Twitter Engagement

Looking to expand social media exposure for your business on Twitter? Develop keyword rich content and establish your company as a leader in your industry. Here are RMG’s top 15 tips to ramp up your company’s Twitter exposure.

  • Create a blog to promote content and tweet out new articles as they are live
  • Use relevant hashtags to attract target audience and increase visibility
  • Integrate Instagram into Twitter account and use frequently, especially to promote promotions/giveaways
  • Frequently tweet, multiple times a day, during peak hours
  • Use relevant hashtags to increase reach
  • Post inspirational quote to increase “favorites”
  • Retweet what customers/clients/patients tweet your own company and add your own comments
  • Post tweets with visual content, especially high res photos
  • Create a custom hashtag for your company or area of subject matter expertise
  • Respond to mentions of other influencers in your target industry
  • Utilize Twitter “lists” to monitor competitors, media and influencers
  • Post DIY or DYK tips
  • Create shareable and interactive content
  • Retweet relevant nuggets of wisdom from industry conferences
  • Engage customers/clients by asking open ended questions
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How To Secure National Media Hits: Former Journalist Perry Krasnove Shares Top Tips

We are thrilled to welcome Perry Krasnove as a Media Relations Consultant at Ruby Media Group. With more than 20 years of industry experience as a PR strategiest, media specialist and media trainer, Perry has some great tips to share with you on how to increase exposure for your business.

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What is your philosophy about PR?

Using public relations to help build brands and establish industry thought leaders is a necessity, not a luxury. People consume their media through so many different avenues so they can avoid the clutter that comes from various forms of advertising. PR on the other hand, is a natural part of their consumption. When organically consumed, PR is one of the most influential forms of delivering a message. PR is about honesty and integrity. I always ask potential clients if they’d rather hear about the accolades of a product through a segment with Al Roker or on a commercial in an embellished setting. 9 times out of 10 the client wants to be validated through the words of Al Roker vs through a traditional ad.

Why is PR so important for emerging thought leaders?

Through PR, thought leaders can cut through the clutter and be heard or seen the way they want to be heard or seen. My philosophy about thought leaders is simple: don’t drink the Kool-Aid. A thought leader is most successful when they come across as an expert in their industry, not an expert in what they are selling. I’ve had success utilizing this tactic. For example, I previously worked with a Life Settlement CEO whose company buys life insurance policies from active adults. It is a part of the economic landscape that reporters, anchors and editors never want to talk about. I media trained him to become a retirement specialist and an expert. It turned out he knew the financial industry quite well. He ditched the life settlement “speak” and went on to do interviews with the goal of giving the audience a wide range of options. I pitched and earned him an interview on a national business outlet and he hit a home run. He was then invited to come back on the show for three consecutive months. He was then invited to be a part of “The Company” where he would be on the entire show as their “resident CEO.” I worked with him on the various subject matters that were going to be discussed. He became a sounding board on gun control, healthcare and Apple. Inquiries into his company spiked as viewers were able to watch him and saw him as more than a life settlement specialist or a CEO. They saw him as a human being they could relate to. PR at it’s finest. Thought leaders can have a huge impact on anything they choose to touch.

How has your background in news shaped your ability to craft stories as a publicist?

I spent so many years in the news industry at MSNBC that I look at media placements as news stories. I always ask, “What’s in it for me?” before I pitch any story and try to see it from the producers side. Once I find the answer, I can move forward because the producer, reporter, anchor or editor is asking himself or herself the very same question. My job is to not only make my client happy but to make my contacts in the media happy as well. If they are happy then their bosses are happy. Now I know I can go back to them again and again. Speaking engagements go the same way. You don’t want a “one off.” It’s not beneficial to anyone if no one comes out looking good. Every media placement and speaking engagement secured needs to be a long-term brand building experience. There is no top of the peak. There is always the next rung in the ladder. Continue to build equity with your base. I want to sell the speaker and the event planner on what the next speaking engagement can do for them two or three speeches down the road. It’s why I have been able to keep my contacts for the last decade. I can email them out of the blue and know they will get back to me despite receiving thousands of pitches a day. I also believe anyone can copy and paste a sample target media outlet list and tell you they are “targeting a comprehensive list of media outlets, including but not limited to…” but it takes a truly gifted publicist to move and flow with the client in a freeform manner. This is what creates strong working relationships between a publicist and their client. It’s what separates me from everyone else.

Any media relations tips?

You have to look at media contacts as people with lives and interests. Your basic tech reporter doesn’t just want the latest iphone; they like a wine or spirit, a customized pillow or the most innovative luggage. Those pieces that come out of product exchanges turn into some of the best placements because the reporter puts full heart and soul into the story. It’s personal!

Best way to build relationships with media?

I don’t like taking a cookie-cutter approach with the media and they can see when you have. Sometimes you have to work “the long road.” It’s where I introduce a spokesperson or a product without any intention of a true pitch in that moment. The idea is to put my client in their heads so they file it for future reference. Sometimes they come to me with a need, other times I come back with a pitch that’s not so out of leftfield now. But the one thing my contacts all have in common is this: they want it all on a silver platter for them. The less they have to do, the better. If you can make their job easier for them, you will become a valued source.

What are some critical elements to include in ongoing media relations to keep your business top of mind?

How much media can I secure? How impactful can this campaign be? Is this going to be as good as I think it will be? Will it make me want to do it again because it was so good? Anyway you slice it you are all in for “The Big Play.” Here are my top tips on scoring major ink:

Ongoing News Announcements- Post a steady stream of news such as new services, executive appointments, awards, etc. These sorts of activities should help keep your business in the media, demonstrating its significance as the most sought after firm.

Business Profiles- Editors at major business and trade publications are interested in interviewing key executives and writing stories about the company. I also recommend letting journalists and editors know that members of the management team are available for comment for trend stories.

Trend Stories- I recommend issuing pitch letters that capitalize on current trends and news items. This can help lead to inclusion in round-up and trend pieces.

Media– In addition to pitching print publications and broadcast outlets, increase your digital presence through blogs, websites and social media outlets.

Television Outreach- To secure broadcast exposure, pitch your CEO as a thought leader on business shows discussing trends in the industry, and any relevant hot topic that they could comment on.

LinkedIN Publishing- set up profile and publish your own content. Be sure to share on social media.

Contributed Columns-– become a regular columnist, Forbes contributor or secure a regular running piece in Huffington Post 
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Published Research Findings- A well-timed, content driven survey is time consuming and costs a lot of money but when done the right way, it can generate a massive amount of press.

Speaking Engagements– Speakers bureau – TED talk, Fast Company, Arianna Huffington events.

 

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How to be a Facebook Superstar

Growing a business for your brand on social media takes a lot of trial and error. Here are our top three tips for creating a strong Facebook presence for your brand:

  1. Go Native: Wondering why your video or photo posts don’t attract more views? It could be because you’re not uploading videos and photos natively. When you use links, your posts lack the seamless integration and high quality that make native posts so appealing. To upload a photo natively, you must obtain the raw file and directly post it to Facebook. Additionally, you should always fill out all of the description choices for your video and photos. This descriptor information can help people searching online find your content.
  1. Think About your Audience: Do you know your audience? Are they using their phones to access social media or are they more likely to use a computer? Would they respond better to an email campaign or a paid search ad? These are important questions to think about for your audience in order to reach them effectively. Regardless of your audience, you should make sure your landing pages are mobile optimized, to increase search visibility and boost your page on Google search. You also cannot rely solely on Facebook to promote your business! Be sure to optimize all of your content to make it visible on the web.
  1. Stay Consistent: Don’t chase marketing trends or fads— they change so quickly, that by the time you’ve implemented something trendy, those hip marketers will be on to the next. Instead, focus on staying consistent with your content. Find a tone and brand image that work the best for your audience. By keeping consistent, your brand will appear reliable and trustworthy. Additionally, you will have a much easier time creating new content, as you’ll have clear-cut standards and procedures.

Of course, each brand has its own set of needs and challenges. However, these three tips are great starting points for all brands wanting to grow their Facebook presence!

What Facebook tips and tricks have you used to grow your audience? Share with us below!

FB superstar
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How to Use Facebook Graph Search to Increase Visibility

 

There’s a little known tool on Facebook that only those “in the know” seem to use effectively: Facebook graph search. We’re all for sharing knowledge, so we would like to shed some light on this accessible marketing tool.

Facebook graph search allows you to target your ideal audience. When you search on Facebook, results are sorted by people, posts, hashtags, and locations as well as your Facebook friends and extended network. You can use the graph search feature to find what’s being posted about your brand, as well as to find out your audiences’ buying patterns. A great way to use the search feature is to search “posts by people who like BRAND”— by doing this search; you can easily find posts from those within your audience. Once you have this data, you can further tailor your content to your audience and increase engagement.

Using Facebook graph search, you can also search by hashtags and find out what’s trending. When you search your brands hashtags or trending hashtags, you gain further insights. By monitoring your relevant hashtags, you can find what is and is not working and tweak accordingly. By monitoring hashtags that are trending, you can stay culturally relevant and show your consumers your brand understands them.

By using Facebook graph search you can learn, monitor, and properly engage your audience. You will also have an easier time keeping up with your competition. This simple Facebook search tool is actually a great tool in your arsenal to figure out how to reach your audience effectively!

(more info found at: http://www.socialmediaexaminer.com/how-to-use-facebook-graph-search/)

         

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How to Create a Cohesive Communications Plan

In today’s increasingly digital landscape, PR, Marketing, and Advertising are merging together at a rapid pace. Now, more than ever, it is important for public relations practitioners to return to their core value: being persuasive storytellers. We’ve found that the most effective forms of communication are all part of an integrated communications plan.

Here are RMG’s top 3 recommended approaches:

  1. Experiential Marketing: This creates an experience for the consumer to interact with a brand in a real-world setting. This face-to-face engagement leads to an emotional connection with the consumers, something that is necessary to reach GEN Y consumers. Experiential marketing can include branded festivals, pop-up shops, and behind the scenes tours. Experiential marketing is best used to enhance and complement traditional marketing campaigns.
  1. Social Media: Social media is something we use in our daily lives, so it makes sense that brands would be eager to use this medium to communicate with their consumers. However enticing social media may be, it is important to remember that social media is a tool and not something that can stand alone in a strategic communication plan. In fact, some campaigns do not need social media components at all because it would not be effective in reaching the target audience. If social media is the right fit for your audience, content must be kept short and sweet, as consumers are usually multi-tasking and have shortened attention spans.
  1. Native Advertising: This approach is similar to sponsored content. Native advertising is online advertising that appears like editorial content. This content can be a promoted tweet on Twitter, a suggested post on Facebook, or a full-page ad on Flipboard. Native ads have the tendency to go viral and are shared more often than content ads; however, it is important to remember that the information and tone of your native ads are still key in having a successful campaign. Without the correct information, tone, and placement, native ads will have a decreased likelihood of going viral.

These are just a few of the strategies that brands can use to create a successful integrated marketing plan. With the ever-changing state of communication today, we are always on the lookout for new and innovative communication tools and channels. What strategies have been most effective for promoting your business?

westchestersocialmedia                       Photo credit: mkhmarketing

 

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Ruby Media Group CEO Kris Ruby Takes on The NYSE

RMG CEO Kris Ruby NYSE CNBC

 

Did you catch Ruby Media Group CEO Kris Ruby on CNBC yesterday? Kris joined CNBC’s Retail Investor Roundtable live from the New York Stock Exchange and shared her stock picks, investing style, and where she sees the market heading.

Check out a clip below:

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Social Media Expert Kris Ruby of Ruby Media Group Weighs in on Baltimore Riots

Have you noticed a change in the way news is reported?  Citizen journalism has become an increasingly relevant form of communication in today’s connected world. The Baltimore Riots are a prime example of how citizens are spreading the news. Thanks to technology, we know the news before it’s reported. The police can receive warnings and share their updates easily and effectively. Thanks to social media, the world can keep up with the Baltimore Riots in realtime. Kris Ruby shares her observations about social media’s role in the Baltimore Riots below.

1. Citizen Journalism: Shows an increase in citizen journalism on social media. A lot of the videos that are going viral on this topic are all from individual citizens cell phones being broadcast on social media. Citizen journalism is again happening in Baltimore. We are relying on citizen videos to get the latest news and updates. Traditional journalism cannot keep up, so we rely on viral videos, tweets, and status updates to get the latest news.

2.  Use of hashtags to follow the riots in real time. You can keep up with riot updates through hashtags. For example, we know the Crips and the Bloods are joining together in riots because of hashtags, tweets, and updates from civilians. Relevant hashtags to follow include #crips #bloods #blackguerillafamily #freddiegray. They are also bringing back the #blacklivesmatter hashtag.

3. Police and National Guard are communicating via Twitter. The police are using Twitter to send out real time updates to citizens.  This provides realtime communication between the police and the community. The National Guard is sending updates and photos to Baltimore citizens and the world via Facebook. With social media, civilians can also communicate with the police and the National Guard, asking questions, commenting on updates, etc.

Baltimore Riots Kris Ruby Weighs In
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