If you have a massive blitz of publicity for your medical practice and do nothing with the press coverage, you are setting your money on fire. Half of publicity is getting the press mention. The other half, and more important half, is what you do with it to build your brand. How do you… Read more »
Read more »Everyone wants to be on TV, but not everyone knows how to position themselves as an expert in order to get booked on TV. Whether you are working with an agency, a publicist, a TV booker or directly with a producer, here are the top things you need to do to maximize your chances of frequent on-air success: Brand… Read more »
Read more »With two-thirds of the Internet actively engaged on social media, it’s clear that prospects want great content to share with their professional networks. That content can be yours if you utilize the power of content marketing effectively. Your brand’s voice can be more powerful than ever before, and you have the opportunity to join and… Read more »
Read more »Looking to your grow your business on Twitter? Studies have shown that 72 percent of followers are more likely to buy services from a business they follow. However, with only 140 characters to make an impression, Twitter requires a great deal of skill in order to use it successfully to establish your company as a leader in… Read more »
Read more »You have invested a great deal of your market budget and valuable time on social media, but you may not be getting the ROI you wanted. Of course you’ve read about other businesses who are thriving on Twitter, attracting customers from Pinterest and Instagram accounts and making money off of Facebook, but that is… Read more »
Read more »INBOUND PR Inbound PR increases backlinks to your web site and increases visibility. If you already work with a PR firm or are considering launching a media campaign for your business or medical practice, then you have probably heard of inbound marketing. But, what is inbound marketing and how can it help your business?… Read more »
Read more »What is an Integrated Marketing Communications Plan? An integrated marketing communications plan ties together strategy and tactics, including PR, social media, digital advertising, traditional print advertising, and SEO. It serves as the foundation of all of your marketing and PR efforts for your business. The most effective healthcare marketing plan is part of a larger… Read more »
Read more »I recently sat down with The Daily Mail to discuss the new rules of social media in the work place. To read the full article, click here. Is it ever okay to be friends with your boss on social media? What are the dangers? It really depends on the corporate culture at your firm…. Read more »
Read more »PR Goal Setting When you wrote your business plan, you probably set a variety of goals. But did you set remember to set goals for your public relations campaign? Writing a successful healthcare public relations plan starts with outlining your PR goals and objectives. In this article, we will outline what PR goal setting is… Read more »
Read more »How To Get a Story Booked on Local TV News How do you get a story on the local news? Follow these top 7 tips and learn how to pitch local TV stations. 7 tips to getting your story on local TV: Visualize the story. Pitching Westchester broadcast media is very different then pitching… Read more »
Read more »
Dive straight into the feedback!Login below and you can start commenting using your own user instantly