Google Algorithm Ranking Factors Revealed Ruby Media Group Founder Kris Ruby spoke with Gizmodo about the latest Google Algorithm Leak. “SEO experts say a massive leak of 14,000 ranking features exposes the blueprint for how Google secretly curates the Internet.” Thousands of pages from Google’s internal Content API Warehouse detailing over 14,014 attributes related to… Read more »
Read more »Artificial Intelligence (AI) in Journalism Artificial intelligence adoption expands to newsrooms across the country. Artificial intelligence (AI) is already having a significant impact on journalism, and this impact is likely to exponentially grow over the next decade. What does this mean for the future of journalism? Artificial intelligence will disrupt every industry, and yes,… Read more »
Read more »Artificial Intelligence on Twitter: An inside look at how Twitter used big data and artificial intelligence to moderate content Twitter AI: The Role of Artificial Intelligence in Content Moderation How does Twitter use artificial intelligence and machine learning? Twitter uses large-scale machine learning and AI for sentiment analysis, bot analysis and detection of fake accounts, image classification… Read more »
Read more »How to Hire an AI Marketing Firm The Ultimate Guide for CMOS to hiring an AI/ML Savvy Marketing & PR Firm Artificial intelligence has transformed how businesses market, advertise and produce content. A recent commercialization wave of artificial intelligence software has led to a surge of new investments in natural language processing and large language models…. Read more »
Read more »AI won’t replace you. The people who learn how to master AI will. You may have recently read that AI is changing the future of marketing. You may have also read that creatives will be replaced by robots and fancy AI art programs. This may or may not be true, depending on how creative the… Read more »
Read more »Marketing mistakes hurt your top-line revenue. Failure in marketing happens when there is a breakdown in process, performance, or personality. Marketing mistakes are costly and damaging to your business. If a CMO recommends hiring an agency and the agency doesn’t perform, the CMOs job can be on the line, and future recommendations risk dying on… Read more »
Read more »How to leverage Social Audio for Public Relations Social media campaigns create an engagement layer with your current customers and your prospective consumers to show market value. Using X or Facebook for marketing spam and 1-to-1 promotion lacks critical engagement. Asking and answering questions and hosting Twitter Spaces will get your potential customers involved with… Read more »
Read more »Public Relations and Content Marketing Masterclass: PR for SEO Jeff Coyle of MarketMuse and Kris Ruby of Ruby Media Group Learn the secret to optimizing earned media and publicity in your content marketing strategy! Publicity and media coverage can skyrocket earned media results when prospects search for your business online. It is a… Read more »
Read more »Cancel Culture | The Playbook for Defending Your Brand Cancel culture was a key theme at the 2020 Republican National Convention but is it a real worry for brands? This branding expert says yes. *Date last updated: July 2024 Has your company been impacted by cancel culture backlash? If so, you’re not alone. … Read more »
Read more »The intersection of brand activism, personal branding, and corporate brand marketing. As racial tensions continue to rise in the United States, one thing is clear: there is no longer a separation of social justice issues from the work we do in public relations, advertising, and marketing. What is brand activism? Brand activism is the process… Read more »
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