Posts By: KrisRuby

How to Strategically Increase Media Exposure for Your Medical Practice

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you see other professional service firms obtaining more media for their medical practice or legal practice? Are you wondering how they developed a personal brand and created a household name? Would you like to increase media exposure for your medical practice in the New Year? During this webinar, Ruby Media Group CEO & Public Relations Expert Kris Ruby will teach you how to become a medical and legal expert in the media.

Join us online on January 24, 2018 at 12:00pm ET as Kris Ruby (COM ’09) will cover the following key points:

  • Learn how to be positioned as a source so the media calls on you for quotes
  • Learn how to “newsjack” and comment on trending news cycles
  • Learn how to earn traditional media coverage & leverage social media to get increased exposure
  • Learn how to pitch the media & create compelling segment angles
  • Learn the ROI of digital PR Backlinks and the true value of PR for your practice

Webinar main topic / industry: PR / Marketing / Communications / Branding / Lawyers / Doctors

Target Audience: Alumni looking to obtain increased media exposure for their personal or professional brands or practice

Kris Ruby (COM ’09) is the founder of Ruby Media Group (RMG), a full-service Public Relations and Social Media Agency. RMG specializes in creating award-winning integrated public relations and social media campaigns. Ruby works with top Executives to help position their brands in the ever-changing world of social media. Kristen graduated from Boston University’s College of Communication in 2009 with a major in Public Relations. Kris is one of America’s pre-eminent social media experts on social media and is a frequent on air contributor on FOX News, CNBC, GMA, The Today Show and more. Kris was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars. For more information, visit https://rubymediagroup.com or www.krisruby.com

ABOUT Ruby Media Group A boutique and resourceful consulting agency, we pride ourselves on assembling the right team and recommending the most effective solutions for any business challenge. We specialize in managing the public relations and digital strategy for top organizations. As a corporate PR firm, we have a strong understanding of how to reach this market. We also have an unmatched track record of success in creating successful personal branding campaigns. We have a large portfolio of experience creating award-winning digital media promotional campaigns.

Register here for the webinar 


NY Social Media Marketing Expert Kris Ruby of Ruby Media Group on The Ingraham Angle

NY Social Media Marketing Agency Owner Kris Ruby of Ruby Media Group was recently on The Ingraham Angle on Fox News discussing the intersection of big tech/ government, as well as censorship of certain conservative news channels on Google, and the potential impact this could have.

https://www.youtube.com/watch?v=nL6cn7-ykEk&feature=youtu.be

 

 

 


NY Social Media Expert Kris Ruby on Fox & Friends First

NYC Social Media Marketing Expert Kris Ruby of Ruby Media Group was recently on Fox & Friends First. Apple was recently urged to do more to combat iPhone addiction among kids. Is it really Apple’s responsibility to parent children? Click the link below to watch the full segment.

https://youtu.be/jEfiOvfQQUs



Social Media Parenting

New York Social Media Marketing Expert Kris Ruby was recently featured on BRAVO discussing the “Sharenting” trend of parents who over-share on social media. To read the full feature article on BRAVO, click here 



Personal Branding Tips in Commercial Real Estate- How to Build a Brand that will get you noticed

 

NY Social Media Marketing Agency Founder Kris Ruby of Ruby Media Group was recently featured in the October print edition of Real Estate Forum/ Globe St. In the feature article on personal branding for commercial real estate executives, Ruby shared expert insights the state of personal branding for commercial real estate executives. You can read the full interview here. If you are unable to open the link, here are some personal branding tips for commercial real estate executives. The article can be found in the 2017 Real Estate Forum Magazine October issue titled “ABC’s of Commercial Real Estate: Building Your Brand”

What is personal branding?

Personal Branding is a way of differentiating your value proposition from other competitors in the market. Ideally, your personal brand would stand out from others in the commercial real estate industry and separate you by what makes you most unique. For example, in commercial real estate, are you branded as a keynote speaker? As a leader in the regional real estate market? As an early adopter of social media in real estate? As the Snapchat leader for real estate executives? Or, is your brand defined by the continued content you byline in Forbes as well as trade publications? All of these attributes can factor into a strong personal brand.

How long does it take a commercial real estate executive to build a personal brand?

Building a personal brand of a commercial real estate executive does not come out of thin air. Fundamentally, the personal brand needs to be grounded in hard facts. You can’t just declare yourself an expert or real estate guru without having the success and properties to back it up.  The first thing a journalist will ask for is to see your deal sheets and property fact sheets. If you are going to tout yourself as an expert and try to get coverage, you need to have all of these materials ready before you embark on your personal branding mission.  You also need to make sure you have crafted your personal branding “story”— the entrepreneurial angle or human interest angle that differentiates you from every other real estate executive. Be sure to include a Q & A section as well. These materials are critical if you want to pitch outlets that could help support the development of your personal brand strategy. Do not even think about approaching a media outlet without having this ready to go. Real estate is also fiercely competitive. If you want to develop a personal brand in commercial real estate, you will need to state your opinion on what other developers are doing or building so it is clear where you stand. Neutrality and soft opinions don’t really hold up that well in this vertical. If you want to be branded, you can’t be afraid to speak. This definitely separates those who are trying to build brands from the ones who actually have.

Why is personal branding so important for commercial real estate executives? 

Personal branding is critical for commercial real estate executives because it is essentially one of the only ways to separate yourself from the oversaturated market today. It used to be enough to invest in a good website and traditional sales tactics. Today, that is the very minimum that is required. Personal branding can include everything from influencer marketing, SEO, content marketing, traditional PR and more! People want to work with someone who has a strong personal brand that they have already encountered online before ever picking up the phone. They want to be consumed by several touch points of the brand or ‘person’ before speaking to them.

What are the challenges of personal branding for commercial real estate executives? 

The biggest challenge of personal branding is defining a brand that is authentic to you as a business leader. Just because you see a real estate executive on television or doing frequent Facebook Lives with thousands of viewers doesn’t mean that is the most effective way to build your personal brand. You need to do what feels most comfortable to you instead of pushing too hard to fit in with what everyone else is doing.  Another challenge of personal branding is setting your frequency limits for communication. If you want to be frequently communicating 24/7, you may need to have a team in place to help on the execution side of this including editorial, web, branding and SEO in addition to production.

What are some effective personal branding techniques and strategies for commercial real estate executives? 

The most effective personal branding technique for commercial real estate executives would be crafting bylined content in national media outlets to attract a following. Commercial real estate execs could consider writing about market trends, industry insights or roundups from conferences. Another effective branding technique for commercial real estate execs is to incorporate in traditional Public Relations. A commercial real estate could discuss market trends on a national news show such as MSNBC or Bloomberg. They may also discuss a hot item in the news and their unique angle on it. Effective personal branding would be leveraging the segment through social media marketing including Facebook, Instagram and LinkedIN to promote the appearance. Another key component of a personal branding campaign for commercial real estate executives is publishing frequent content on LinkedIN pulse. The branding game for commercial real estate is long lead— it takes a while to develop the personal brand you desire but once you have it things will start snowballing from there, especially with media opportunities. If you are looking to develop a personal brand or get some of your properties in the news, you may also want to start following the commercial real estate writers on Twitter and liking or favoriting their tweets to get on their radar before you ever reach out to them.  From my experience, it can take a commercial real estate executive several years before they start to see the traction they are looking for in regards to their personal branding campaign. However, it is worth it when things finally to start to pick up. It is important to note that a truly authentic personal brand is not built overnight.

Still unsure of how to develop a personal brand on social media? Click here for 10 ways 10 leverage social media in commercial real estate. 


10 Ways You’re Sabotaging Your Chance Of Media Coverage

How to Get Media Coverage For Your Business

 

Securing press coverage for your business is a continual process. Pitching can take months before the media picks up your story. Often, business owners can be caught off guard when the media is interested in writing about them. Many DIY public relations guides teach businesses how to get their pitch picked up. But that is only half of the equation. If you don’t have the proper assets to give to the media when they are ready to interview you, you may be sabotaging your golden opportunity for coverage. Here are the top 10 ways I see founders sabotage themselves, along with how to prepare should the media come knocking.

1. Not having high-resolution photos: It perplexes me how many people pitch media and do not have a simple high-resolution photo. This is an absolute must if you are pitching a personal branding angle or if you are trying to secure a column as a contributor. If you don’t have a high-res photo, you can delay the entire process. You also need to have branded lifestyle photography for feature articles or human interest stories. If you are pitching an entrepreneurial angle, an editor will want to see you in action, meeting with clients or doing what you say you do best. Newsrooms are severely understaffed, so don’t expect them to send a photographer to your office.

2. Wearing clothing that clashes on camera: If a producer wants to book you for a segment, they will want you in the studio within a few hours. Finding television friendly attire that looks good on camera can be time-consuming. Start looking for outfits well before you are ever booked for a segment. For men, this can be as simple as a nice suit. For women, bright-colored dresses with short sleeves or three-quarter sleeves work well. Make sure you have tried on the dress sitting down to see how long it will appear on screen.

3. Using an outdated executive bio: Do you have a recently updated executive bio that can accompany all of your outbound pitches? If not, start working on this now. You should have a few different variations of your bio: one for trade publications, one for consumer pitching and a different version for bylines.

4. Missing contact information: This sounds simple, yet so many people skip this obvious step. They pitch to the media and do not include an email address or a cell phone number to reach them on their website. Journalists don’t want to spend time submitting lengthy contact forms to reach you. Make your contact information visible in the footer of your site to increase your chances of visibility.

5. Missing media collateral: If you are pitching a human interest story, journalists will want to see some basic information. This makes their lives significantly easier so they can review this while working on the story. It may also spark new angles they may not have thought of. Include FAQs about the “why” of your business. Try to answer all of the questions you think they may have so they can pull in relevant details from the Q&A or fact sheet. You can do this in Microsoft Word. Avoid sending them a PDF.

6. Including photos without image names: Journalists work on several different stories at a time and speak with different sources. If they request photos, make sure each photo has a file name instead of the regular “DSC20107.” Naming the image file will also give you an added SEO boost if they decide to run them. Think about the search terms you want to rank for when considering what to name each file.

7. Not having additional sources on file: If you are a doctor who is pitching a broadcast segment about a new epidemic, make sure you have other sources lined up to support the claim. You sitting alone in a dark room discussing the story is not a complete segment. The media may want to speak with someone who was impacted by the epidemic, a professor on the epidemic and provide your medical expertise on the story. They are also going to want b-roll footage as part of the package.

8. Using expired Dropbox links: Set up a Dropbox account before pitching. There is nothing more frustrating than having to email back and forth waiting to get the story assets you need, especially because of something like an expired link.

9. Missing major newsworthy talking points: If you are pitching yourself as an expert, you must be frequently consuming the news. A journalist doesn’t want to hear that you have never heard of the story they are working on. They will seriously question your credibility. I set up Google alerts for my industry so that I am always well-versed to comment on breaking news.

10. Lacking knowledge of what the media likes: If you want to be quoted in the media, educate yourself on what journalists are looking for. You can search on Twitter under the #PRFail hashtag to see what journalists hate. If a journalist asks your opinion, they aren’t looking for a one-line response. If you give them a one-liner, they are less likely to quote you. It is better to give more for them to pull from than less. Give them what they want, how they want it, when they want it and in the preferred format they want it in.

Not following these public relations tips could reduce the likelihood of being included in a story.

Ruby Media Group is an award-winning NY Public Relations Firm and NYC Social Media Marketing Agency.  The New York PR Firm specializes in healthcare marketing, healthcare PR and medical practice marketing.  Ruby Media Group helps companies increase their exposure through leveraging social media and digital PR. RMG conducts a thorough deep dive into an organizations brand identity, and then creates a digital footprint and comprehensive strategy to execute against. Specialties include content creation, strategic planning, social media management, and digital public relations. RMG helps clients shine in the digital space by extracting their strengths, developing story ideas, and crafting compelling news angles to ensure journalists go to their clients first as story sources and thought leaders. Ruby Media Group creates strategic, creative, measurable targeted campaigns to achieve your organizations strategic business growth objectives.


Social Media Marketing Job Search Tips

Social Media Marketing should enhance your resume, not detract from it! 

 

NY Social Media Marketing Agency Owner Kris Ruby of Ruby Media Group was recently quoted in Brit + Co discussing how to make your social media profiles job search ready. Social Media Marketing is a critical component of your job search. Social Media can either help your job search or really hurt it. Taking the time to develop a personal brand and clean up your social media profiles can pay dividends in landing the perfect job. Below please find our top social media marketing tips for Job Seekers to keep in mind. Use these tips to ensure your Social Media marketing profiles are PC & Scandal Free!

Social Media Mistakes Job Seekers Need to Avoid 

Not deleting Politically Charged Social Media Posts that could be seen as offensive- Landing a job is already challenging enough without adding politics into the mix. Your future boss may love you, but if they see a political post that goes against their political beliefs, it, unfortunately, could sway their opinion on your candidacy for the role. Call it unfair or even illegal, unfortunately, social media does come into play during the hiring process and it is here to stay.

Forgetting to update your social media privacy settings— expect that employers will most likely look up your social media during the interview process. You want social media to showcase the best possible version of you and to support what you are saying in your resume. Social media should add to your overall interview package- not take away from it.

Not Updating your Bio on Social Media Profiles- Your Bio on Instagram, LinkedIN and Twitter should reflect the role that you are seeking. Use this prime real estate to your advantage. For example, if you are seeking a luxury marketing job in Westchester, NY, your bio should say Luxury Marketing Specialist— Westchester NY not Fashion Marketing NYC. Create a profile for the job you want to get so that your brand matches up on every network to coincide with your resume. There should be no discrepancy between what you are saying you are passionate about vs. what can be found on your social media.

Forgetting that Instagram stories can be screenshotted– Even if your social media profiles are on lockdown, companies can be wise with having other millennial employees follow you and view your stories. Just because it disappears does not mean that someone hasn’t viewed it. Keep this in mind when searching for a job and be more cautious with what you put up in your Instagram story.

Personal Branding Tips for Job Seekers on Social Media

The job candidates who stick out are the ones who use social media to their advantage by developing a personal brand. Identify your most unique attributes and choose a niche area that you want to be an expert in to stand out from the competition. Also be sure to create a personal brand website with a portfolio for employers and recruiters to view your previous work. You should invest in a nice high-resolution headshot that can be used on all of your social media profiles. Do not use any old iPhone selfie shot— make sure it is professional!

Recruiters aren’t the only ones who will be looking at your social media profiles. Your potential colleagues will also be scoping you out on Instagram or Facebook! Here are 3 other ways to use your social media profiles to show you are a fun person to work with.

Show Hobbies- Do you volunteer? Do you love animals? What makes you tick? Your social media profiles should reflect that. For example, if you love animals and spend time volunteering on the weekends, this could actually help you in the interview process if the company you want to work for is very into animal rights and works with a rescue group.

Share Travel/Food photos- Do you travel often or love to eat out? One thing that 99% of people have in common is a love of great food and travel. If this is part of your life, showcase some of these images- it can show your colleagues that you enjoy being part of the vibrant downtown scene in your city and that you know what’s trendy.

Actively post on social media- Believe or not, many recruiters are fed up with the traditional recruiting channels and turn to social media to look for new candidates. Make sure you are active on Twitter and LinkedIN to increase visibility and get found. Your social media could actually be the reason you land a job, instead of the reason you don’t get the job!

Making sure your social media profiles are well branded is only half the battle. Social Media can also cost you your job if you misuse it after landing your dream job. Click here to read 10 WorkPlace Etiquette Mistakes You are Making on Social Media.