10 Ways to Leverage Instagram Albums for Business

Utilize the new feature to increase your visual storytelling capabilities One of the most buzzed about social media changes is the new Instagram update known as “Instagram galleries,” “Instagram albums,” or simply “Instagram carousels.” You may be familiar with Instagram carousel ads, which Instagram previously had as a paid feature. Now, that same feature is… Read more »

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How to Stay Relevant to the Media

PR Tips: Insider Secrets for Securing Earned Media Coverage Making The News: How to Get Press Attention As a publicist for over 12 years, I know how to secure massive media coverage. Here are some of my top PR secrets and tips to scoring big earned media wins with journalists. How do I get national… Read more »

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How to Respond to Negative Reviews Online

Negative online business reviews are inevitable – even companies with consistent 5-star reviews get a handful of 1-star reviews from time to time. The most common negative reviews concern the topic of poor service, which could translate into complaints like long wait times, dealing with rude employees, or overdue payments (to name a few). With… Read more »

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Top 5 Reasons to Hire a PR Agency

Why Public Relations Is Important For Your Business No matter how small or large your company is, public relations is an important tool for your business. An effective public relations campaign can help to get your name, and your company, in the media. A well-focused public relations campaign can establish you as an expert or… Read more »

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