Clubhouse App: How to leverage the new social media app for Public Relations and Business Clubhouse App For Public Relations and Business: What Entrepreneurs and Business Owners Need To Know Should you include Clubhouse in your marketing and communication strategy? Is using the new Clubhouse app right for your business? How can you use Clubhouse… Read more »
Read more »Public Relations and Content Marketing Masterclass: PR for SEO Jeff Coyle of MarketMuse and Kris Ruby of Ruby Media Group Learn the secret to optimizing earned media and publicity in your content marketing strategy! Publicity and media coverage can skyrocket earned media results when prospects search for your business online. It is a… Read more »
Read more »Cancel Culture | The Playbook for Defending Your Brand Cancel culture was a key theme at the 2020 Republican National Convention but is it a real worry for brands? This branding expert says yes. Has your company been impacted by cancel culture backlash? If so, you’re not alone. This article is the definitive… Read more »
Read more »The intersection of brand activism, personal branding and corporate brand marketing. As racial tensions continue to rise in the United States, one thing is clear: there is no longer a separation of social justice issues from the work we do in public relations, advertising, and marketing. What is brand activism? Brand activism is the process… Read more »
Read more »What is Section 230 of The Communications Decency Act? “Platforms are more or less immune from liability arising out of user-generated content.” It is important to preface this article by stating that Section 230 is currently one of the most controversial topics in America. Everyone has a different opinion on the future of the Internet… Read more »
Read more »The impact of coronavirus on social media marketing, public relations, and brand marketing As publicists, brand marketers, and agency owners, many of us are not prepared for coronavirus. Most of us have never lived during a pandemic, let alone personally experienced one. This is where crisis communications training will become invaluable. We are used… Read more »
Read more »Why is your personal brand important and how can a thought leadership marketing strategy help you create new business development opportunities? Every CEO must create a personal brand strategy today. I was recently a guest on Power Lunch Live Show with Rhett Powers. During this hour-long discussion with Forbes writer Rhett Powers, we cover… Read more »
Read more »B2B PUBLIC RELATIONS: HOW DO I GET MEDIA EXPOSURE FOR MY COMPANY? Are you interested in building out a thought leadership PR strategy? I was recently a guest on the Predictable B2B Success Podcast hosted by Vinay Koshy. The Predictable B2B Success podcast is a marketing podcast for B2B marketers and public relations professionals…. Read more »
Read more »Grow your business and Instagram audience by working with social media influencers. Want to gain visibility in front of millions of Instagram users? Consider influencer marketing in your integrated marketing communications strategy. WHAT IS INFLUENCER MARKETING? Influencer marketing is the process of being “influenced” on social media marketing platforms and digital channels by… Read more »
Read more »How to get Media & Press Coverage for your business Secrets, strategies, and tools from a PR Insider to help you get maximum media exposure Hi! I am Kris Ruby. I have been successfully executing public relations campaigns for brands, entrepreneurs, and doctors in private practice for over twelve years. In this article, you will… Read more »
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