Cancel Culture | The Playbook for Defending Your Brand Cancel culture was a key theme at the 2020 Republican National Convention but is it a real worry for brands? This branding expert says yes. Has your company been impacted by cancel culture backlash? If so, you’re not alone. This article is the definitive… Read more »
Read more »The intersection of brand activism, personal branding and corporate brand marketing. As racial tensions continue to rise in the United States, one thing is clear: there is no longer a separation of social justice issues from the work we do in public relations, advertising, and marketing. What is brand activism? Brand activism is the process… Read more »
Read more »What is Section 230 of The Communications Decency Act? “Platforms are more or less immune from liability arising out of user-generated content.” Section 230 of The Communications Decency Act is a legal shield of immunity and protection for Social Media Companies. Has section 230 been amended? No. Section 230 has not been rewritten in 24… Read more »
Read more »The impact of coronavirus on social media marketing, public relations, and brand marketing As publicists, brand marketers, and agency owners, many of us are not prepared for coronavirus. Most of us have never lived during a pandemic, let alone personally experienced one. This is where crisis communications training will become invaluable. We are used… Read more »
Read more »Why is your personal brand important and how can a thought leadership marketing strategy help you create new business development opportunities? Every CEO must create a personal brand strategy today. I was recently a guest on Power Lunch Live Show with Rhett Powers. During this hour-long discussion with Forbes writer Rhett Powers, we cover… Read more »
Read more »B2B PUBLIC RELATIONS: HOW DO I GET MEDIA EXPOSURE FOR MY COMPANY? Are you interested in building out a thought leadership PR strategy? I was recently a guest on the Predictable B2B Success Podcast hosted by Vinay Koshy. The Predictable B2B Success podcast is a marketing podcast for B2B marketers and public relations professionals…. Read more »
Read more »Grow your business and Instagram audience by working with social media influencers. Want to gain visibility in front of millions of Instagram users? Consider influencer marketing in your integrated marketing communications strategy. WHAT IS INFLUENCER MARKETING? Influencer marketing is the process of being “influenced” on social media marketing platforms and digital channels by… Read more »
Read more »How to get Media & Press Coverage for your business Secrets, strategies, tools from a PR Insider to help you get maximum media exposure Hi! I am Kris Ruby. I have been successfully executing public relations campaigns for brands, entrepreneurs, and doctors in private practice for over twelve years. In this article, you will learn… Read more »
Read more »Listen to the Inbound Success podcast interview I recorded to learn more about public relations and how you can leverage PR as part of your inbound marketing strategy. “It’s so interesting to me that somebody from the PR world so intuitively gets what it means to do inbound marketing correctly. There’s a lot of… Read more »
Read more »How to Get Media Coverage For Your Business As a seasoned Public Relations specialist for over a decade, I have seen Executives sabotage themselves when they try to pitch the media. They routinely make the same mistakes that hurt their media relations efforts and can kill a story from ever seeing the light of day…. Read more »
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