Cancel Culture | Brand Management

Cancel Culture | The Playbook for Defending Your Brand  Cancel culture was a key theme at the 2020 Republican National Convention but is it a real worry for brands? This branding expert says yes.     Has your company been impacted by cancel culture backlash? If so, you’re not alone.  This article is the definitive… Read more »

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Section 230 of The Communications Decency Act

What is Section 230 of The Communications Decency Act? “Platforms are more or less immune from liability arising out of user-generated content.” Section 230 of The Communications Decency Act is a legal shield of immunity and protection for Social Media Companies. Has section 230 been amended? No. Section 230 has not been rewritten in 24… Read more »

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B2B Marketing Podcast: How to Develop a PR Plan

  B2B PUBLIC RELATIONS: HOW DO I GET MEDIA EXPOSURE FOR MY COMPANY? Are you interested in building out a thought leadership PR strategy? I was recently a guest on the Predictable B2B Success Podcast hosted by Vinay Koshy. The Predictable B2B Success podcast is a marketing podcast for B2B marketers and public relations professionals…. Read more »

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Social Media Influencer Marketing: How to Work With Instagram Influencers to Grow Your Brand

    Grow your business and Instagram audience by working with social media influencers. Want to gain visibility in front of millions of Instagram users? Consider influencer marketing in your integrated marketing communications strategy. WHAT IS INFLUENCER MARKETING? Influencer marketing is the process of being “influenced” on social media marketing platforms and digital channels by… Read more »

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Pitch Perfect: Pitching the Media

How to get Media & Press Coverage for your business Secrets, strategies, tools from a PR Insider to help you get maximum media exposure Hi! I am Kris Ruby. I have been successfully executing public relations campaigns for brands, entrepreneurs, and doctors in private practice for over twelve years. In this article, you will learn… Read more »

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Public Relations Podcast: Inbound PR Success

  Listen to the Inbound Success podcast interview I recorded to learn more about public relations and how you can leverage PR as part of your inbound marketing strategy. “It’s so interesting to me that somebody from the PR world so intuitively gets what it means to do inbound marketing correctly.  There’s a lot of… Read more »

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