How to Pick the Best Social Media Platform for Your Brand’s 24-hour disappearing ‘Story’

On March 9, Facebook rolled out a new feature merged into its Messenger chat application called “Day.” Inspired by Snapchat, it allows you to post video or image content that lasts for 24 hours. Afterwards, your posted content disappears. Facebook is not the first social network to copy Snapchat’s innovative Stories feature. Instagram has done… Read more »

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PR Don’ts: 11 Ways to Annoy a Journalist

These common faux pas will ensure that you’ll get cut from their story Congratulations! A reporter wants to include you in a story. Whether it’s because your site is optimized or you’re highly visible on social media, a journalist has finally found you and is interested in writing about your business. Hooray!  However, a journalist… Read more »

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10 Ways to Leverage Instagram Albums for Business

Utilize the new feature to increase your visual storytelling capabilities One of the most buzzed about social media changes is the new Instagram update known as “Instagram galleries,” “Instagram albums,” or simply “Instagram carousels.” You may be familiar with Instagram carousel ads, which Instagram previously had as a paid feature. Now, that same feature is… Read more »

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Why Content Marketing is Critical in the Age of Visual Marketing

Visual Content Marketing Strategy What is visual content marketing? Visual content marketing is the process of using graphic content to market to a target audience. Visual content marketing can include social media graphics, audiograms of podcast interviews, signature branded images and even video content. Marketing without content is like diving without a life jacket. It… Read more »

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How to Stay Relevant to the Media

PR Tips: Insider Secrets for Securing Earned Media Coverage Making The News: How to Get Press Attention As a publicist for over 12 years, I know how to secure massive media coverage. Here are some of my top PR secrets and tips to scoring big earned media wins with journalists. How do I get national… Read more »

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