Media Relations Guide

A Publicists Ultimate Guide to Strategic Media Relations 101 How can I use this media relations guide for my public relations campaign? This guide is for public relations practitioners looking to increase best practices and for clients who want to understand how the media really works so that they can form better relationships with their… Read more »

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Blogging for Business

  How do you write a successful business blog? Communicating with customers, patients and business partners is the key to new business success in our increasingly digital world.  However, doing so effectively can be a daunting process, especially at the beginning! Blogging is a great way to build authority, credibility and search engine rankings. The… Read more »

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5 Misconceptions About Publicists & Public Relations

What does a PR firm do? A publicist is responsible for generating exposure for your company and brand. Publicists help define your corporate public “persona” by crafting story angles, pitching stories to the media, coordinating interviews with journalists, writing fact sheets and electronic press kits, keeping updated media lists and monitoring your public image. Additionally,… Read more »

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30 Tips to Boost Your Instagram Marketing

INSTAGRAM FOR BUSINESS TIPS  Keep your followers entertained and engaged with educational and informative content.  Get people talking about your company with these Instagram marketing business tips. There are 1 billion active users on Instagram every month, and every day, 4.2 billion photos are liked. With Instagram, the quality of the posts are much more important… Read more »

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Why Content Marketing is Critical in the Age of Visual Marketing

Visual Content Marketing Strategy What is visual content marketing? Visual content marketing is the process of using graphic content to market to a target audience. Visual content marketing can include social media graphics, audiograms of podcast interviews, signature branded images and even video content. Marketing without content is like diving without a life jacket. It… Read more »

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