Why Public Relations Is Important For Your Business
No matter how small or large your company is, public relations is an important tool for your business. An effective public relations campaign can help to get your name, and your company, in the media. A well-focused public relations campaign can establish you as an expert or thought-leader in your field by making you a go-to resource for journalists and broadcasters. It can also put your products right in front of the consumers who you are trying to reach.
There are many aspects to running a business, so it’s important to leave the public relations responsibilities to the experts. If you are a doctor, you should focus on being the best doctor in your field. If you are an entrepreneur, you should be the best CEO in your industry. Let a public relations expert handle your publicity. Here’s why:
Why you should hire a public relations expert instead of going the DIY PR route:
PR is time-consuming: Your time should be focused on being a doctor, CEO or entrepreneur and let the public relations expert focus on getting publicity for your business. PR requires a lot of work and back and forth with journalists. Your time should be spent doing what you do best, not pitching yourself to reporters and learning the ropes of media relations.
PR firms have media contacts: Do you know who the local newspaper editor is? Or how to reach local bloggers who will write about your business? Probably not, and even if you tried to learn them, do you really want to spend time negotiating influencer marketing contracts? Public relations experts know who to contact and how to best contact them. Additionally, publicists will know the best angles to pitch them will have developed ongoing relationships with them.
PR firms know how to package stories: According to this article, the average American attention span in 2013 was 8 seconds. Public relations experts know how to develop content that will reach your audience quickly and keep them engaged, whether it’s for six seconds (the length of a Vine video), 8 seconds or 30 minutes.
Publicists are experts at crisis control: All it takes is one disgruntled employee who tweets something negative about your business or uploads a detrimental video to YouTube (and it goes viral) before your business is on the receiving end of a major public relations crisis. Before you even have time to react, your public relations firm will decide on a course of action and respond appropriately, making sure that you come out looking much better in the end.
Public relations campaigns are cost effective: Bill Gates once said, “If I only had a dollar, I’d spend it on public relations.” There are public relations campaigns for every budget, whether you are a startup business or you have been around for decades. The first step to creating a PR campaign is to identify your goals and then develop a plan for reaching those objectives. A public relations specialist can do this for you. Earned media coverage is always worth exponentially more than the ad equivalency of paid media.