Tagged: pr

Cancel Culture | Brand Management

Cancel Culture | The Playbook for Defending Your Brand  Cancel culture was a key theme at the 2020 Republican National Convention but is it a real worry for brands? This branding expert says yes.     Has your company been impacted by cancel culture backlash? If so, you’re not alone.  This article is the definitive… Read more »

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B2B Marketing Podcast: How to Develop a PR Plan

  B2B PUBLIC RELATIONS: HOW DO I GET MEDIA EXPOSURE FOR MY COMPANY? Are you interested in building out a thought leadership PR strategy? I was recently a guest on the Predictable B2B Success Podcast hosted by Vinay Koshy. The Predictable B2B Success podcast is a marketing podcast for B2B marketers and public relations professionals…. Read more »

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Women in PR “Publicist Of The Week”

Kris Ruby, CEO of Ruby Media Group, was recently named Women in PR’s “Publicist of The Week.” Here is some advice we wanted to share with other aspiring publicists after 12 years of working in the PR field. PUBLICIST CAREER ADVICE What advice do you have for other entrepreneurs and aspiring publicists? Everything needs to… Read more »

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5 Misconceptions About Publicists & Public Relations

What does a PR firm do? A publicist is responsible for generating exposure for your company and brand. Publicists help define your corporate public “persona” by crafting story angles, pitching stories to the media, coordinating interviews with journalists, writing fact sheets and electronic press kits, keeping updated media lists and monitoring your public image. Additionally,… Read more »

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How To Pitch The Media Taught by Kris Ruby

What is it like to work in public relations? How can you get a job in public relations? Ruby Media Group Founder Kris Ruby recently taught the CSU Long Beach Department of Public Relations & Journalism students Media Relations Fundamentals. During the interactive Facebook Live teaching and public relations class, PR students learned how to… Read more »

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