Tagged: reputation management

5 Misconceptions About Publicists & Public Relations

Common Misconceptions About Public Relations What does a PR firm do? A publicist is responsible for generating exposure for your company and brand. Publicists help define your corporate public persona by crafting story angles, pitching stories to the media, coordinating interviews with journalists, writing fact sheets and electronic press kits, keeping updated media lists, and… Read more »

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How to Respond to Negative Reviews Online

How to Respond to Negative Reviews Online Curious about how to respond to negative reviews online? Learn the right way to deal with negative business reviews and maintain your online reputation. What is online reputation management (ORM?) Online reputation management (ORM) is the process of monitoring, influencing, and controlling an individual or organization’s reputation on… Read more »

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