Tagged: public relations

Pitch Perfect: Pitching the Media

How to get Media & Press Coverage for your business Secrets, strategies, tools from a PR Insider to help you get maximum media exposure Hi! I am Kris Ruby. I have been successfully executing public relations campaigns for brands, entrepreneurs and doctors in private practice for over twelve years. In this article, you will learn… Read more »

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Women in PR “Publicist Of The Week”

Kris Ruby, CEO of Ruby Media Group, was recently named Women in PR’s “Publicist of The Week.” Here is some advice we wanted to share with other aspiring publicists after 12 years of working in the PR field. PUBLICIST CAREER ADVICE What advice do you have for other entrepreneurs and aspiring publicists? Everything needs to… Read more »

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5 Misconceptions About Publicists & Public Relations

What does a PR firm do? A publicist is responsible for generating exposure for your company and brand. Publicists help define your corporate public “persona” by crafting story angles, pitching stories to the media, coordinating interviews with journalists, writing fact sheets and electronic press kits, keeping updated media lists and monitoring your public image. Additionally,… Read more »

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How To Pitch The Media Taught by Kris Ruby

What is it like to work in public relations? How can you get a job in public relations? Ruby Media Group Founder Kris Ruby recently taught the CSU Long Beach Department of Public Relations & Journalism students Media Relations Fundamentals. During the interactive Facebook Live teaching and public relations class, PR students learned how to… Read more »

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PR Don’ts: 11 Ways to Annoy a Journalist

These common faux pas will ensure that you’ll get cut from their story Congratulations! A reporter wants to include you in a story. Whether it’s because your site is optimized or you’re highly visible on social media, a journalist has finally found you and is interested in writing about your business. Hooray!  However, a journalist… Read more »

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