YJP Media & Communication Summit Nuggets of Wisdom

The YJP Media & Communication Summit featured a panel discussion with today’s media leaders including:

Bill Koeningsberg – CEO of Horizon Media

Barry Salzman – Head of Media & Platforms, Google

Hamish McLennan – Global CEO of Young & Rubicam

David Sable – Vice Chairman of Wunderman

Richard Schaps – Chairman of Van Wagner

The panel discussed the state of media today, tips on how to get a job in this economy and the future of the media business. It was led by Moderator Joshua Sapan- President and Chief Executive Officer, Rainbow Media Holdings LLC (Division of Cablevision)

Stick with what works or continue to innovate?

“Stick with what works, as one knows, things change, newspaper industry, radios- look towards innovative changes as well.” – Richard Schaps, Chairman of Van Wagner

“Move forward, you cannot stand still and constantly have to innovate. You constantly have to reinvent yourself because what is new today is old tomorrow.” – Bill Koeningsberg, CEO of Horizon Media

 

Facebook or Face Time?

“From an advertiser perspective, I have a contrarians view point.  From an advertisers perspective, face time is critical. I’m not convinced of Facebook as an advertising platform- what they have is valuable is social prof data- whether they can use it from a marketing perspective remains to be seen.” – Barry Salzman, Head of Media & Platforms, Google

“Face time, I’m old fashion.” – Hamish McLennan, Global CEO of Young & Rubicam

“Face time, especially in our industry where qualitative analysis is important.  It’s not just numbers and its important to spend time with the person buying it; knowing them, looking at them and getting good face time is extremely important.” – Richard Schaps, Chairman of Van Wagner

What is the backbone of a great ad campaign? Media choice or creative concepts?

“The best creative campaign without being exposed to the right media outlets will fail.  The best media channel selection without great creative will fail- they have to work hand in hand together.  Media today is informing more about the creative process, how to engage the consumer and the environment.  You can’t have one without the other.” – Bill Koeningsberg, CEO of Horizon Media

“Creative is the larger determinant of success.” – Barry Salzman, Head of Media & Platforms, Google

“Is it 50/50 or is there some greater truth in where the power is? In 1984, Apple launched an ad and ran it once. It was a brilliant concept, the insight was superb and it got unbelievable media exposure because it ran only once.  You need the media to reach your target audience. I think it is more along the lines of 60/70 with creative insight.” – Hamish McLennan, Global CEO of Young & Rubicam

“You have to be careful with all media- sometimes you get the creative types who start running the show and they create media for themselves and not using it for the media.  In outdoor, you will see them create great magazine ads and attempt to put it on a billboard- they lose sight of where they are using it.” – Richard Schaps, Chairman of Van Wagner

Massive agency consolidation occurred- is it better or worse for getting big ideas to clients?

“Clients have gotten more difficult and the whole industry has become less risk averse.  With consolidation, the industry has become more business like.  It is a lot harder to get the big ideas around.  Research plays a big role in it- as media fragments, there are more opportunities with digital to do great work.” – Hamish McLennan, Global CEO of Young & Rubicam

“Consolidation has been a very negative affect on the business as there are now less choices for advertisers.  There are 5 holding companies that control 80-90 percent of all media spent and creative around the world, which is not a good thing.  They are being run by businesses- thousands of people have been laid off in the industry to appease Wall Street.  Wall street has hurt the business-innovation, creativity and not running the businesses for next quarter’s earnings is what clients really want.  There are a lot of clients who aren’t happy with what has taken place.  You have smaller clients and major agencies haven’t been able to put the investment back in. Things are going to change.” – Bill Koeningsberg, CEO of Horizon Media

New paradigm and new structures- describe the huge shift that has occurred

“The media world has changed.  It used to be that advertising agencies handled the entire function, that media was a function. Now with digital marketing you have social market companies who are outside of the agency structure.  Everybody is trying to figure out what his or her role is. There is so much opportunity to breed success. This is one of the most exciting times we have ever seen in the media industry.” – Bill Koeningsberg, CEO of Horizon Media

“Consolidation is hurt. We are so far removed and there are so many layers between the client and a buying service.  The buyers of the media have no idea what the objective is and that does not help the client. I argue that consolidation in many ways has led to much greater buying and selling efficiency and not everyone likes that.  A lot of media companies traded on imperfect information.  It was an all boys network and people paid premium prices because of premium brands.  There was the ability for advertisers to buy across audiences- so I can tell you whose most likely to respond to your ad and you can buy that audience across 1000,0000 different audiences which makes buying and selling more efficient.  A lot of media companies don’t like it because it affects commissions and premium media brands don’t like it. What is happening is it’s creating a more efficient media marketplace.  For high volume transacting, that has to be a good thing.  Trading on brand and customized media planning has enormous value but for the larger part of the market efficiency is a good thing.” – Barry Salzman, Head of Media & Platforms, Google

“There is an up front buying market place where 10 billion dollars will change hands. The economy is puttering along media and the market place is up 2-3% tops.  You are going to see where media prices have gone up almost double digits because of the consolidation that has taken place.  Competitors who are coming to the table with billions of dollars of business are captive by their own size and they can’t move the money and it is because of consolidation that there are inefficiencies on a national scale. Pepsi and Budweiser tried to break away from Omnicom. They wanted to move out of the agency because they felt they could do better by themselves.  This was the first sign of advertisers saying we wont take this anymore.” – Bill Koeningsberg, CEO of Horizon Media

Where do you think the richest career opportunities are?

“Location based marketing by far! These are applications that will allow consumers to be tracked as they move from city to city will be a huge opportunity for advertisers. The changes in technology will create enormous opportunity.   People who are smart in progressive technology will make a fortune.” – Hamish McLennan, Global CEO of Young & Rubicam

“The largest opportunities are in the out of home media business. The out of home industry is on a dramatic growth path and it is because we are an intrusive medium.  With out of home, if you are going from point a to point b and I intercept you with a billboard or a display- I’ve got you.  I do not believe the outdoor advertising business is where the growth is- I think those type of mediums that are intrusive (advertising in restrooms, digital, airports, men’s gym) that’s where the industry is going.” – Richard Schaps, Chairman of Van Wagner

“If I was going to start my career today, I would be all over online video. Video will be unequivocally the driver of the digital media market place within the next few years.” –
Barry Salzman, Head of Media & Platforms, Google

“Digital video is where the opportunities are- the social aspect of digital is growing by leap and bounds.  From a job perspective, skill set and entry-level positions, if you are skilled in these areas there is huge growth opportunity.  In every discipline, creative, account management planners, buyers, consumer insights- the business is growing- it is a vibrant industry.  Opportunity exists in any of the disciplines.” – Bill Koeningsberg, CEO of Horizon Media

Who do you call first in the morning?

“I always call my clients first because if I don’t call them someone else probably will.” – Hamish McLennan, Global CEO of Young & Rubicam

“Development calls are my first calls in the morning. I am always looking for new locations and new opportunities.  I think about growing every day.” – Richard Schaps, Chairman of Van Wagner

“My first calls are to clients. I focus on figuring out what Google’s relationship to premium publishers is and how we build on that.” – Barry Salzman, Head of Media & Platforms, Google

“You have to make your clients feel like they are new clients every day and if you don’t someone else will.  The biggest challenge is there is so much data available in the marketplace- we are on data overload.  Trying to sort through the data that is available is hard. You need to pull out the nuggets of insights for your clients. These are some of the bigger challenges we are faced with today.” – Bill Koeningsberg, CEO of Horizon Media

 

Any rational to see magazines grow larger?

The Ipad will revolutionize the print industry because of applications you will be able to get.  A lot of people are “grazers” today instead of reading one concrete publication

“The world is on a new venture, Americans are looking at ourselves and saying ‘hey we are broke.’ They are now beginning to look at the reality of that.  It is a brave new world that people are facing right now.” – Richard Schaps, Chairman of Van Wagner

“The American consumer rediscovered value. If I were to go to France for holiday, I now might stay at home.  People got closer with their families. I think there are a vast majority of Americans who are comfortable with the lower cars- people have changed and for certain marketers and clients it will create all sorts of problems.” – Hamish McLennan, Global CEO of Young & Rubicam

Next 5 hires? ALL DIGITAL

“Creative, strategy, production.” – Hamish McLennan, Global CEO of Young & Rubicam

“Sales and marketing.” – Richard Schaps, Chairman of Van Wagner

“Display- this is a huge growth area. Video based (youtube sellers, ad exchange) platforms business- infrastructure for serving ads online both for buyers and sellers and a solid team of display specialists.” – Barry Salzman, Head of Media & Platforms, Google

“Entry level planning, buying, digital, account management. In fact, we currently have 25 positions open.” – Bill Koeningsberg, CEO of Horizon Media

What qualities are in your best employees?

Someone who is innovative, passionate, has energy and who can collaborate and get along with people. Someone who is bright, a smart thinker, can think on their feet.  Innovation and passion come through when you interview them.

“The ideal balance is between autonomy and collaboration. They can go on and get it done no matter what- you ask them to do it and know it will be done- the ability to execute is extremely important.” – Barry Salzman, Head of Media & Platforms, Google

“Self confidence is vital. People believe they can get it done are generally the people that will get it done.” – Richard Schaps, Chairman of Van Wagner

“Passion and enthusiasm and a desire to get ahead is something you don’t see every day. Kids who want to be a part of the business will always do well.” – Hamish McLennan, Global CEO of Young & Rubicam

3 questions from the audience- would you cough up your company to a holding company?

“If I found the right strategic partner who I felt would be right for my clients, right for my employees and add value to what I bring to my clients- small global network- competitive disadvantage because I didn’t have the resources hat global companies have- but right now I haven’t found the right partner.  The reason why I’ve resisted is because I’ve seen my competitors be bought and not be happy about it.” – Bill Koeningsberg, CEO of Horizon Media

 

With the advent on new media, is the idea of a campaign dead?

“You can have campaigns that are sustained over a long period of time (GEICO example) the idea of multiple campaigns exists- they are not dead. You have to know what you are saying about a brand and ensure that it provides longevity for the brand.” -Hamish McLennan, Global CEO of Young & Rubicam


Celebrity Business- Kimora Lee Simmons on Business, Female Entrepreneurship, Branding & Fashion

“Every event you plan, I hope you have on great shoes.” Kimora Lee Simmons


Kimora Lee Simmons gave a day long Master Class in Celebrity Business/ Branding at FIT.  Kimora Lee Simmons, Former Supermodel, shared her personal business story and secrets to creating a successful media conglomerate.  She shared how to launch and maintain a celebrity brand business from business model to success.  The day-long class was presented by the Fashion Institute of Technology  (FIT).  The event was facilitated by Jennifer Bartok, Producer of Celebrity Catwalk.  Kimoras entire executive marketing communications team also shared how Kimora has created a successful empire.

Kimora Lee Simmons is a very well established woman, and I was inspired by her strong drive for women’s empowerment.  Kimora is a former supermodel and CEO of Phat Fashions. She discussed how she transformed her company into a major brand owned by Kellword, one of the largest apparel manufacturers in the U.S.  Kimora started out when she was 13 years old on the runways in Paris.  Karl Lagerfeld deemed her “the face of the 21st century.”  From there, she worked in every runway, in every atelier and she listened to everyone around her. BabyPhat originally started 13 years ago. Russel Simmons started a line for women and Kimora created a whole new silhouette. Kimora is the muse of the look that she created.

Kimoras tip pointed out that Kimora was very ahead of the curve with social media marketing.  Heather Gataya, Marketing Director of Phat Fashions said, “Kimora has gathered and galvanized a community through her Facebook and Twitter accounts.”  Kimora herself referred to her “twitter family” numerous times throughout the event and encouraged others to tweet and be authentic when representing your personal brand.

Kimora recently broadcast a fashion show live from Times Square in honor of celebrating  a decade of fashion.  Her branding goal is to show that her “over the top, jet set lifestyle” encourages other girls that they too, can have it all.  Her motto is “Always express the 3 F’s- Feminine, flamboyant, foxy.” Her VP of Marketing referred to the brand as “over the top, celebrity rich, high style and edgy.”  The goal of branding should be to develop a memorable, unmistakable persona.

Kimora has achieved this through the creation of the cat- the iconic piece of the brand. The Baby Phat cat logo is internationally recognized.  Kimora also stressed the importance of brand diversification.  Her hit show “Life in the Fab Lane” airs on networks in over 200 countries worldwide including the Style Network E!, Sky Networks and ProSieben.  Kimora has also recently launched a fragrance “DareMe” as well as a limited edition “Kimora Barbie.”


From a branding perspective, I found it interesting when Kimora’s Marketing team shared the mood board that she created for her most recent fashion show.  You can see the Moroccan print in the background.  The vision is delivered throughout all aspects of the final fashion show.

Licensing and partnerships

A relationship between licensee and licensor is inherently a fight.  It is like oil and water.  It does not mix.  With your product, you will always look at it for the design, beauty and relevance.  It will always be a fight about creativity and budgets- it is inherently a ton of issues.  You always have to protect the integrity of yourself. As a licensee, you have to protect your investment and team.  Find a way to please you customer and not rip them off.  Find a way to put so much into a product and work it for the biggest ROI.

 

It is imperative to partner with retailers.  “My goal is global domination for 2010.” Kimora said, “I would love to get into vertical retail, I want to roll out in Europe and Asia.” Kimora’s Marketing team stressed the importance of creating a solid digital press kit. The kit should include a company, bio, sizzle reel and recent editorial.  Mail the kit out to potential partners.

Tell us about your passion for fashion

When it comes to all things fashion I love what I do- I love every aspect of fashion, I love what I do and I am very passionate about it.  You don’t make a lot of money doing this- it is not all about the money, neither is TV. You have to put it together and build it. I love to be involved in the creative aspects because I feel like my lines are creative, aspirational brands.  It is about the lifestyle and the emotion that goes along with it.  It makes me proud to see people support my vision.

 

I love to be able to inspire people, help people reach their goals and I like to talk to people about what they do.  It touches me when someone says, “I read your book and it helped me overcome abuse etc.”

How do you balance being a wife, mother, creative director, boss- how do you juggle 25 different things?

I pray for more hours in the day! I have great kids.  Things fall into place- it’s not one thing over another that makes any of us different- it is small steps along the way that make the difference.

 

I meet everyone from the homeless man on the street to kings and queens. I am always inspired by people I meet and I draw from the inspiration.  I think that has contributed to all of the brands success so it is a reciprocal relationship- I am not sure they always know that I look up to them also.  I really communicate with people and I keep my pulse on what’s going on.

Tell us about the vision of your brand.

I oversee everything from product placement, licenses, designing colors palettes and trends.  I also oversee the vision of the brand- how to roll out a brand, where to roll out a brand and that’s my job; it’s like being the head designer

 

I have built a lifestyle and a brand that I’m trying to support.  I’ve built this and this is my vision but people will come along and they will try to buy you and a lot of people whether its Vera Wang, Calvin Klein, Ralph Lauren or Donna Karen.  It’s difficult to watch your baby in development and be part of the corporate structure.

Any Words of Wisdom for Women Entering Business?

It is about the grace, the finesse and the determination that you choose to live your life with.  It is about the boundaries, the limitations or the goals you set for yourself.  It is about aligning yourself with like-minded people. It is about every step you take and how you do that.

 

You have to always perform and you have to always be on. Don’t ask people to do things that you cannot do

 

It’s about how you take your steps in life and how you juggle your challenges. You can have what you want and make what you want of your life. More importantly, it is about how you rebound from it because everything can’t always be cotton candy.  It is about the grace, dignity and the way you carry yourself

 

Don’t be making raunchy tapes and then tell me you want to be my assistant- have a greater goal for yourself!

 

Always note that there’s something out there better for you.  Every decision of your life should be within that larger goal you set for yourself

 

It is about planning out your life to the best of your ability. I don’t think anybody is in their perfect dream job and I don’t think it’s always that easy. To be great people we want to be determined.

 

Never be complacent- never think you have “so arrived” or that life is all about you.

 

We all make up a whole big unit, whether it’s our resources, energy or fashion. You should always know you are one very small piece of a whole big puzzle. You should always live your life and think about the best way to contribute and fit into the bigger puzzle.  My motto is- always keep it moving, always pick it up.

 

Always do something knowing its not just about you- you cant be content in your job, always want something better for yourself, never think you have all the money in the world, always know it’s a better picture, always be as kind as you can to someone.

 

Life is like water- you want it to flow, change and be beautiful and clean.

 

Try not to live a life that makes you overly apologetic.

 

Surround yourself with people you admire. I never want to be the smartest or the richest. I want to be with other creatives and people I respect and learn from.  Sometimes I want to meet people who are not necessarily weaker, so I like to spend my time with kids or people who I can also inspire.

What are your pet peeves in business?

I hate liars, I hate cheaters, people with low self esteem, low integrity, people who do anything to get anywhere. I like to keep it clean and straight.  I don’t like people that are overly negative and want to hold me back.  I don’t want people who are overly pessimistic.  Loyalty is huge- disloyalty is a problem.

What advice would you give to people for starting a team

Create a team with people who are very smart, have a shared vision, cultural diversity, and ethnic diversity.  If you are interested in joining our team you can email us at, careers@kimmoraleesimmons.com

 

Kimoras views on men, entrepreneurship and love

 

Respect yourself and command that others respect you on a business & professional context

Personal Branding Advice? Stay true to your core brand

Fashion is my base- you need a base for your personal brand. People look at me and think “ She knows what she’s talking about when it comes to fashion. If I do beauty or cosmetics- it is all about what I know which is fashion.  People have to watch spreading themselves too thin.

 

While you have the attention, work it –but don’t go in blindly thinking “oh I sold albums so I can sell jeans.  People have to know you and respect you on being an authority- we cannot not believe in it.”

 

Even though Lady Gaga is hot, she could sell a nail polish line, but as time goes on her product is only as good as her next song so it means you don’t have the foundation.

 

I was into fashion and the work I did speaks for itself- then that grew into a bigger picture into the life and lifestyle and that turned into how I look and how I live.

Kimoras Team had some great nuggets of advice:

“You have to get fans- utilize social media networks!  Reach out and engage with your customers!”

 

“Don’t take no for an answer, and don’t be shy speak up”

 

“Nobody knows more then you do.  You have to tell yourself every day that you are in the top 1%”

 

“When you see the opportunity, get on it.  Do whatever you need to do outside of your job.”

 

“No retailer has your own best interest at heart.  You must own and control your brand.”

It is really great to see a celebrity who actually responds authentically to their twitter messages & engages with their community:




Interview with Pete Kistler, CEO of Brand Yourself: You have probably Googled yourself, but if you haven’t someone else has. Did You Know 80 million people are Googled a day?

Interview with Pete Kistler, CEO of Brand Yourself

 

 

 

 

You have probably Googled yourself, but if you haven’t someone else has. Did You Know 80 million people are Googled a day?

 

I recently interviewed Pete Kistler, the CEO of Brand Yourself, a firm Ruby Media Group has partnered with and a pioneer in the personal branding space. Pete Kistler is an inspiration to many entrepreneurs and members of Gen Y- I am personally inspired by his motivation, drive and passion and left the interview feeling invigorated. Why invigorated? Because it is very rare to meet another member of my generation who has taken the road less traveled, who has followed his passion and who turned down job offers in this economy to create something out of nothing. Pete took a blank slate and created what is now one of the fastest growing personal branding platforms in our field and we are honored to partner with him and work with such an innovative firms.  The Brand Yourself platform that Pete created makes it much easier for personal branding coaches like myself to monitor and track progress for our executive branding clients.

In our exclusive interview, Pete Kistler shares his personal story in creating Brand Yourself, advice for aspiring entrepreneurs, hiring tips and his thoughts on the role social media is playing in new media dating…

Why did you start Brand Yourself?

I saw a few of my colleagues losing job opportunities because of what was out there on the web and at the same time I saw other friends winning opportunities- I realized there was a huge opportunity to help others win. My idea for Brand Yourself first began at Syracuse when I presented it to the Entrepreneurship Club and the President pulled me aside and said this idea had merit and that he believed we would take it to the next level. The President was RJ Sherman, who is now the Chief Technology Officer and CFO

What is your advice to aspiring entrepreneurs?

First and foremost- an idea is not worth much- the most important part of an idea is executing it.

Always share your ideas with as many people as you can-they will give you new perspectives that will make it stronger.

Don’t be afraid to put your new idea out there- if someone wants to copy it they will have to sacrifice their time- most people aren’t willing to do that.

The key to success is having a strong team around you- having a dynamic team where people feel comfortable putting ideas forward and analyzing them from different objectives. Our team is compiled of diverse backgrounds and our ideas become much greater then where we started.

Find a mentor- Entrepreneurs are over-confident in nature which is why they take huge risks that may completely fail but the believe they will succeed.  With that level of confidence, you need to bring in outside perspectives of people who have 40 years of experience in your field. They will tell you things that will save you a lot of time; you might as well learn from someone who has already made the same mistake.

To find a mentor, start with your personal network- Ask someone in your network, “ Do you know anyone who has been doing social media successfully?”

What are some workplace trends among members of Gen-Y that you have noticed?

In general, Gen Y has an entrepreneurial mindset, which is awesome! Whether it takes form in starting a new business or even being entrepreneurial within a role in their company and then becoming promoted faster, Gen Y is extremely entrepreneurial.  Entrepreneurship is becoming more heavily engrained in the corporate culture amongst Gen Y.

Why do you like working with Gen Y?

I love it because they are so entrepreneurial and they are willing to speak their minds.  Some people from older generations don’t expect younger people to speak their minds, but I do and I love it.

 

Tell me about the Corporate Structure you have created at Brand Yourself

It has been a flat structure since the beginning- almost every company decision has been talked over informally as a group.  It is non corporate and non hierarchical; everyone feels like they are a part of the team and their opinion matters.  We started off as friends- making the shift from friendship into business can be hard but for us it has worked well.

We also pride ourselves in taking an experimental approach- we like trying new things and seeing if they work.  We aren’t afraid to take risks!

What are your thoughts on a 9-5 job?

It kills me.  My mom has been working for 40 years at the same place- she isn’t excited about what she does but she loves her co-workers so work is completely fulfilling to her for that reason.  I have been entrepreneurial from the get go so when I think about working for someone else at this point seems “ridiculous.”

As entrepreneurs, we realize that if we have a goal it really is achievable- the toughest part is doing it, but unfortunately most people don’t understand this.  We are confident that whatever we want to do in the future we will be able to do- and that means not working 80-hour weeks for another employer.

What have you sacrificed to make your dream come true?

I have sacrificed the traditional route- people are expected to graduate and then obtain an entry-level position.  At Brand Yourself, we threw all of that to the wind and said “What if we can create value right now?”  I sacrificed a typical college experience but I know its worth so much more. I am also not able to put as much time into relationships as I would normally be able to.  You really find out who your true friends are because they don’t get mad if you have to cancel a dinner for a work related event because you are the CEO.

Ideally, I would want to attract an entrepreneurial woman that shares the same mentality.

What role does social media play in your hiring process?

It is so vital! If a potential intern doesn’t have a strong social media presence, it is immediately a strike against them.  Especially for the Social Media role in particular, we need people who understand the space and who are comfortable and passionate to be doing it on their own whether they are hired to do it or not by Brand Yourself.  PR as a whole is also shifting online to the management of relationships in social networks.  If a PR intern doesn’t understand the power of the web and isn’t already doing it, then they will have a lot of catching up to do and it is extra training on behalf of the company.

The interns should also take the proper steps to brand themselves accordingly in the social web.  We see our interns as brand ambassadors.  Once, a potential intern had a ridiculous Facebook photo and I thought “I don’t know if I want this person representing my brand.”

What are your absolute Branding “Dont’s”?

Your headshot is key- it should back up your brand

If you are a model then put up provocative pictures, but if you are a businessman then wear a suit

If you are a social media person and work in a specific niche, then brand towards that

For social media professionals, as long as I look at a photo of someone and I don’t feel immediately turned off, then it is OK

Advice for people new to the Personal Branding space?

First- know what your goals are- once you know what you want, do a little research, create a LinkedIN profile and have a few people look at it. Make sure it accurately represents you and then use it to see who you know and who can connect you at that company form your network. For Facebook, re-configure your privacy settings accordingly.  You should create a process for tagged pictures; make sure you are getting email alerts when you are tagged and then immediately check to make sure they accurately represent your brand.  As for Twitter, join in the conversation!

 

What is Personal Branding and how do you discover your brand?

Personal Branding ultimately means thinking of yourself as something that needs to be differentiated from everyone else.

It means really thinking of yourself as the CEO of You Inc (you as a business and what can you do to stand out to extract your core value proposition and then position that against what is already out there in the market)

You can discover your personal brand through the personal branding worksheet we created which walks you through this process.  It begins with “what is your vision and purpose.” Your vision is your external view of what the world can be and your purpose is how you can get the world to become more like your vision.  For example, my vision is a world where everyone does what he or she loves.  My purpose and role is connecting talented and passionate people to reach other.  To achieve my purpose, I started Brand Yourself which allows individuals to put their best foot forward and promote themselves to people that would be able to provide meaningful opportunities.

What is the 4 step Branding process you have created?


Build- Discover what is out there about you, what is your brand as of right now? Create positive content around that as well as on your own personal web site.  Make sure that everything that is found is optimized- Rise up in Google rankings.  Discover your brand, communicate it and it becomes visible- Proactively push yourself out to the people that can open doors for you.

 

How has social media impacted dating?

For every potential new relationship, I always look them up on Facebook without question!  Red flags include wall posts of crazy friends, what other people are saying about them and their “about me section.” I like people that use their “about me” to talk about who they really are as a person as opposed to adding a list of books they like- the extra mile shows me they are self aware.  Pictures are also red flags- recently tagged photos of ex boyfriends etc. I am a laid back and understanding person but when you see that it makes you wonder.  They should have the respect to know that a new potential partner could see it- it should be untagged if they are ready to date again.

Twitter is also interesting- if someone is complaining on Twitter all day long it shows they may be a miserable person and you probably don’t want to get too close to them.  As for LinkedIN- if they aren’t on there it doesn’t bother me- but if you are going to choose to be on a social media site and have a barely filled out profile and 2 connections- it might reveal something greater about their personality, such as poor follow through.

What is the future of Personal Branding?

The future is that personal branding will ideally become engrained in the educational system itself.  Starting from a young age, teachers will help people understand what their core strengths are and what they love to do so they know where they excel, what they like and help them with goal setting. Making sure all the content is related to their brand and that their resume is in alignment with their goals will be a natural extension of the future of branding. We will have a whole generation of self-aware people and it will be easier to find other like-minded people.

The future will also be about trying new things, taking different classes and subjects that you would never take on your own from a topical level in the hopes of finding out what your true purpose in life is.

How do you measure success?

My measure of success is when I’m doing what I love with people I love and I am able to live the lifestyle I want to afford.

How do you measure success from a Personal Branding perspective?

Success in personal branding can be measured once you start getting random opportunities from across the world because you have created a brand touch point that made them want to reach out. Success is when your personal brand is working for you 24/7 while you are sleeping.

Pete has been nice enough to share 50 free trials for 14 days to RMG readers to the Brand Yourself platform with Ruby Media Group. Simply click here and type in the promo code“RubyMedia” to check it out!

About Pete Kistler

Pete Kistler is the CEO of Brand‐Yourself.com, a toolset to build your personal brand online and manage your reputation through social media. Brand Yourself has been named one of the Top 100 Most Innovative College Startups in the U.S. two years in a row. Pete is one of Entrepreneur Magazine’s Top 5 College Entrepreneurs, cited as a leading Online Reputation Management expert, one of the Top 30 Definitive Personal Branding Experts on Twitter and he was a judge for the 2009 Personal Brand Awards. Pete writes the Wednesday column for the nationally acclaimed Personal Branding Blog, ranked the #1 job blog by CareerBuilder and a Top 50 Marketing Blog by AdAge and syndicated by Forbes, Reuters and Fox Business. Pete is also the co-author of the book “Career Launchpad” (Perry, 2009) and “From Tweet To Hired” (Brand-Yourself, 2010). Pete is passionate about using technology to bring people together and make life simpler, easier and happier.


24 hours without my Blackberry: A day in the life of a “phone-less” social media blogger

I woke up yesterday morning thinking it was going to be a fantastic day.  I took a cab from Wall Street to Grand Central Station, took pictures of the beautiful skyscrapers and mentally prepared for my upcoming meeting.  As I was waiting in line at Starbucks I went to reach for my phone to check in with my 10:30 am meeting and realized the phone was nowhere to be found.  There is nothing worse then being stuck in the middle of Grand Central Station without a phone. I felt vulnerable, exposed and completely stranded in the Big Apple.  I had to rely on police officers to use their phones to call my number to see if anyone would pick up.  I was praying that there would be a Good Samaritan that would happily return the phone- but no luck.

Luckily I paid for the cab with my credit card and I was able to track down the cab drivers number and had them search the vehicle, but no phone was found.  A few hours later- the phone stopped ringing and it had been shut off, which means someone out there happily found the phone and decided to shut it off and is probably re-selling it on the street.  I spent the next ten hours at Verizon setting up a new phone, re-installing all of my apps and canceling the old number. The backup assist that I spent 5 hours working on with them a few weeks ago failed and not one of my contacts was re-stored.

All of this got me thinking about how engrained technology is in our daily lives.  Try spending a day without a phone– notice how your mannerisms and hand movements change. For example, as I was driving I kept reaching into my bag to check my phone only to realize it wasn’t there.  All of my pictures of friends and family that I had accumulated were also lost to some stranger in Manhattan; which is a very unsettling feeling. I was beginning to treat the phone as an alternate camera, and the pictures I took at my Grandmothers Birthday from that phone can now never be replaced. Some lucky person in Manhattan now has access to all of my work emails, my Facebook and my Twitter messages.  This makes me have serious privacy concerns.  Even if you lock your phone you are still open to all sorts of privacy attacks as it is easy to hack in.

I was also forced to have more human interaction then I am normally used to- especially on the train.  Whereas I would normally hide away in my Ipod, my laptop or my Blackberry, I was forced to talk to others around me. This made me realize the decreased number of “human to human” interactions I am having on a daily basis due to my relationship with my devices.

This post is not about “the importance of backing up you contacts” as that goes without saying.  A day without my phone made me really re-think the content of my emails, my posts, the pictures I take and the private text message conversations I have.  The more time we spend with our personal devices the longer we develop a more intimate relationship with them– but don’t be fooled.  Regardless of how personal it is, everything you are writing does not inherently belong to you- it is stored on a server somewhere and can be retrieved at any time or sold on the street for that matter.

If you are ever in a similar situation, here are my tips for handling cell phone withdrawal and surviving a lost phone situation:

  1. Immediately change your Facebook, Twitter, LinkedIN and email passwords
  2. Put out a status update on your social media accounts to alert your network that your phone has been lost so that if anyone does hack into your phone they will know the messages are not coming from you
  3. Locate the nearest computer and hop on! This way you can log into online banking and immediately take measures to put a hold on the account
  4. Learn how to be nice to police officers- they are your friends and will let you call your phone from theirs to see if anyone picks up
  5. Be nice to the people at the phone store- you will be sitting with them for a minimum of 2 hours so you should make it as enjoyable as possible for the both of you if at all possible
  6. Be grateful- losing all of your contacts, photos and emails is very unfortunate- but what is more unfortunate is losing your health.  In the grand scheme of things losing your phone is not the end of the world, so write a gratitude list of 10 things you are grateful for (the fact that you are able to purchase a new phone) and try to be optimistic.

Today I am committed to having a new relationship with my phone.  I am beginning to re-think the messages I write, the pictures I take and the work e-mails that I send from my mobile device.  At the end of the day, what I have taken away from this situation is a newfound respect for the power of technology.  The second it begins to consume you the universe will literally rip it right out of your hands and make you start over again.


FIT Marketing Tips & What it Takes for Grads to Succeed in Communications Today

I recently spoke at an FIT Marketing class on the rise of social media marketing.  I was honored that Dean Gamanos, the Professor and owner of an advertising agency in Greenwich, CT brought me in as a guest speaker.  Dean opened up the class by talking about the different forms of marketing and communication agencies: consultants, design firms, ad agencies, media buyers, public relations agencies and Internet Agencies.  I was stunned when he mentioned Internet Agencies as a new form of a marketing communication agency because it is the world I have grown up in.  We are living in a Marketing Renaissance where social media marketing is coalescing all of the different facets of communications and blurring the line between the divisions.  It makes me question the importance of majoring/specializing in one form of communication as I think it is critical today for any recent graduate to possess a diverse skill set which includes a “sampling” of every discipline within communications.

As a social media marketer, it is imperative to have an understanding of marketing, branding, journalism, public relations and broadcast journalism in order to do my job effectively.  You need to know how to interview someone effectively, how to pitch to secure great placement for a blog post, how to pitch articles for media placement, how to build a brand both virally and offline and how to create an effective ad that can be used in multiple mediums.  It is no longer sufficient to major in one discipline and think that covers it all- today’s graduates must possess a strong skill set in all of these disciplines to be effective in the communications industry.  While I agree that specialization is critical in this job market, I also believe that possessing knowledge of multiple mediums is what will make you most valuable in this marketplace.

I enjoyed being asked to speak at FIT as well as participating in Deans Marketing class. He shared some relevant content including marketing tips, mistakes and tools to position your brand.

 

8 Principles of Successful Marketing:

  1. Know your product or service
  2. Know your customers
  3. Your customers aren’t listening to you
  4. Know your competition
  5. Being good isn’t good enough
  6. Marketing should be the most creative part of your business
  7. Good planning and good implementation are as important as a good idea
  8. Everything in your business should involve marketing

10 Common Marketing Mistakes:

  1. Failing to listen/ failing to observe- not doing research, not checking the competition, not observing the marketplace
  2. Not positioning your product or service
  3. Doing too many things at once
  4. Not focusing your selling message
  5. Changing strategies and selling message too frequently
  6. Making advertising decisions based on low rates rather then cpm’s
  7. Not advertising with adequate frequency
  8. Emphasizing short term sales increases through price promotion rater than long term brand building
  9. Building on fads rather then trends
  10. Ignoring your brands image

12 Ways to Develop a Strong Positioning for your Product:

  1. Be the First (Harvard, Hertz, Time Magazine)
  2. Be the Latest (Windows)
  3. Own an Attribute (Heinz Ketchup- thickest, Ferrari- speed)
  4. Be #1 (Toyota Camry, Ford Explorer)
  5. Specialize (Victoria’s Secret- sexy lingerie)
  6. Have a heritage
  7. Be Preferred (more hospitals use Tylenol)
  8. Focus on Use (Nike-Racing)
  9. Stress Quality (Chanel #5, high quality, high price)
  10. Price (Walmart, lowest prices)
  11. User group (Apple- graphic designers)
  12. Competitive (7-Up, Avis)

Stay Tuned: In May & April, I will be covering an exciting celebrity branding master course with Kimora Lee Simmons and Joan Rivers.

NEW Celebrity Business: Close Up and Personal with Joan Rivers and Kimora Lee Simmons Spend a day with one or two of these glamorous and super smart women and find out what it really takes to launch and maintain a celebrity brand business. Get an inside look at two different business models- each with star wattage and market longevity. Find out how these businesses work and the role and responsibilities of the namesake. Hear about three different journeys that all lead to consumer product adoration and millions of dollars in sales:

•   Joan Rivers, entertainment industry “A” lister, comedic icon, media personality and brilliantly witty fashion critic talks about her highly successful jewelry business partnership with QVC.

•  Kimora Lee Simmons, former supermodel and “fabulicious” icon and author talks about her role as CEO, and Creative director of Phat Fashions, which she has transformed into a lifestyle brand owned by the apparel giant Kellwood.

Facilitator: Jennifer Bartok, producer, www.celebritycatwalk.com

I was also extremely inspired by the beautiful design work the students at FIT had created. I included photos of my favorites and wanted to honor their amazing branding work!


Dating and Social Media: Facebook is the ‘Virtual Living Room’ ABC Good Morning CT

 

Is Social Media Keeping you Single? Here are my top tips for creating a cohesive online identity:

– Clean up your digital footprint because whether you like it or not your date will perform an online search of you
– Remove pictures of your ex on your social networks if you are serious about entering into a new relationship
– Do not post status updates about your dates as new privacy restrictions may make your updates visible to everyone including your date (social media is not as private as you may think)
– Be creative with your profile! Create a profile that is unique and sets you apart from the rest. However, don’t make it so “creative” that if someone looks you up on Facebook, Twitter® or LinkedIn® they will think you are several different people.
– Once you have taken the “virtual” relationship offline, do not connect online during your date! Stay off your phone, it is the easiest way to kill the chances of a second date. Courtship is still very much alive, despite the rise of social media.

 


Microsoft Social Media 201 Conference in Seattle- Kris Ruby to speak on Personal Brand Authenticity

Building Your Brand Socially

Conversations about your brand and your products and those of your competitors are happening online right now. Learn how can you listen, engage and build your brand socially.

Personal Branding and Social Media Marketing is a complete lifestyle change. It involves getting in the habit of sharing information publicly as opposed to privately, and this may seem overwhelming for many at first. Personal Branding expert Kristen Ruby will present how to build a personal brand and transition into a “social” lifestyle and how individuals can establish leverage social media to establish credibility as opinion leaders in their respect industry. Additionally, Kristen will describe the important steps to navigate through the Personal Branding process, from creating your online presence to maintaining and expanding network connections.

To register for the conference, please visit SO201

Speaker Reviews:

“Kristen Ruby did an outstanding job for the Columbia Business School Alumni Club’s Social Networking workshop that she conducted in Greenwich, Connecticut earlier this year.  Not only were her slides well-organized but her presentation manner was engaging and articulate. Based on the enthusiastic response from the audience we  plan to have her back for a follow-up session!” Dean Gamanos, Co-Chair Columbia Business Alumni Club of NY

“Kris Ruby led a roundtable on Personal Branding at the BDI Social Integration Conference that was useful and informative. As the President of of NY AMA, I am very aware that social media  is an important new frontier in marketing and Kris was able to speak to and engage the multiple generations of marketers at her roundtable on the topic.” Rick Kendall, President, NY America Marketing Association (NYAMA)

The ROI of Social Media, HBS Recap & David Meerman Scotts Comparison of Social Media to the Venture Capital Model

“Social media marketing is similar to the venture capital model- you don’t invest in 1 firm & hope for the best, you invest in 50.” @dmscott

 

The ROI of Social Media, HBS Recap & David Meerman Scotts Comparison to the Venture Capital Model

David Meerman Scott- Harvard Business School: How and Why Social Networking is Revolutionizing Marketing

After my dear friend Tim Washer invited me to attend the the Harvard Business School Conference that he was leading with David Meerman Scott on How and why Social Networking is Revolutionizing Marketing, the ROI of Social media has been on my mind.  This seems to be a very popular topic at many of the conferences I speak at and there is a great debate over whether social media is better for B2C rather then B2B.  Social Media is an entirely new way of marketing, and it is most effectively used for brand building.  In today’s economy, people are looking to their social media specialists to be their marketers, publicists, brand builders, strategists & lead generators.  Before delving into social media, you really need to decide if it is ultimately right for your business. I do not believe that social media is right for every business model.  I think it is one marketing function underneath an entire marketing umbrella- and it needs to fit in collectively with the other marketing efforts you have already began.  Prior to initiating a social media campaign, lay out your goals and determine your end objectives.
Are you looking for social media to:
  • Generate Leads
  • Increase web traffic
  • Generate publicity
  • Gain attention from bloggers

After you have answered some of these questions, you can then begin determining if social media is the right vehicle for you.  As a marketer & public relations practitioner, I ask my clients these questions before initiating any type of campaign. I feel it is vital to stress the point that as the entire social media industry is newly emerging, it is important to be ethical when determining if social media is right for your clients. For some clients social media may be the best vehicle, but for others it may not be.  It is up to you, as their trusted social media consultant & social media agency, to truly evaluate if it will best meet your clients needs. If it is not right for them, you may have to walk away from the business or re-asses what area of marketing will best meet their marketing needs.  A lot of people today say they want to be on “Facebook, Twitter and LinkedIN” but they are not really sure what it entails or how it will benefit their business. As their trusted consultant in this new industry, you have a moral obligation to break it down for them and honestly assess if it is the right move for their business given their objectives.

When I attended the Harvard Business School Social Media with David Meerman Scott & Tim Washer, David presented some interesting & powerful thoughts on the overall ROI of social media and compared it to the venture capital model. David said,

“We are not focused enough on reaching people enough in the way they want to be reached.

 

Take the Venture capital model for example- they don’t invest in 1 firm and hope for the best-they invest in 100- they expect that a high ratio will go bankrupt & hopefully a few of them will go public or be acquired for a ton of money.

 

The people who are successful in social media are the ones who are willing to fail- not every video or blog will gain traction.  Just like the venture capital model, there’s bound to be something great that emerges and goes viral.

 

Social media is a different model for marketing- if you do 20 things, maybe 1 of them will hit.  And while it is a leap of faith, if you are smart, if you choose well, if you are lucky a few more will hit.”

In summation, here are my final thoughts on the ROI of Social Media:

What social media is and what social media is not:

 

Social Media is an extension of corporate branding.  As a client, you are paying for the ability to utilize modern electronic techniques to get in front of a targeted audience.  Social media is not an advertisement and it is not a banner ad.  Social media is inherently about branding to a focused audience.  It is about the ability to quickly get in front of prospects, current clients and leads, and to establish an online relationship with them and build customer engagement.  Social media marketing differs from traditional marketing in that it does not focus on immediately establishing the value of your services or products, but rather it is about establishing you as an icon and thought leader in the industry- to create an awareness of your name and brand.  It is not a specific advertisement for a given product or service- it is about brand engagement.  The type of results you should be looking to expect is similar to what you would expect from a long term branding campaign.  Social media marketing is essentially a global awareness and branding campaign that takes time to develop.

In case you missed the event, I live tweeted from HBS & captured the most compelling quotes from David & Tim Washer.  They can all be found on twitter.com/sparklingruby.

Nuggets of Social Wisdom:

“If I were starting a company right now- I would hire journalists- they are great storytellers. I call it brand journalism” @dmscott

“Be honest & open. If you have a customer who is negative- engage with them- you can turn it around.” @dmscott @harvardbiz #HBS #socialmedia

PR Crisis Communication Tip- “The whole world knows you’ve screwed up- say something, be human- stop hiding” @dmscott @harvardbiz #HBS

“Social media marketing is similar to the venture capital model- you dont invest in 1 firm & hope for the best, you invest in 50.” @dmscott

“Uncover the most compelling stories, find the most compelling experts, rely on humor to gain awareness” @timwasher #HBS IBM

“Whenever you implement a social media strategy, gain agreement on the rules , then convene bloggers, lawyers, marketing & PR” @timwasher

“Manage fear- fear is the greatest barrier to these new ideas. We have never marketed this way, we have always done it other ways” @dmscott

“Lose Control of your Marketing- If you want people to spread your ideas, you have to let them do it in their own language” @dmscott

“Nobody cares about your products except for you. Speak to your buyers in their language, not yours” @dmscott #HBS #socialmedia

“On the web, you ARE what you publish. Are you publishing great information? Encourage sharing-word of mouse” @dmscott #HBS #socialmedia

“Old Rules-Buying attention with advertising, Beg your way in with the media, Bug your way in by selling. New media- EARN ATTENTION” @dmscott

“Focus on buyer personas, don’t market for your own ego!” @dmscott #HBS #marketing #socialmedia

“Imagine if instead of creating web marketing around a product, you focused on individual buyer personas…” @dmscott #HBS

“Think about how you can tell your story to individual people rather then nameless, faceless prospects” @dmscott #HBS #socialmedia

“Everyone here can achieve the same kind of success in your marketplace but you must unlearn what you have learned about marketing” @dmscott

“People are fearful of things they don’t understand– biggest obstacle stopping people from plunging into social media” @dmscott #HBS

About David Meerman Scott

David Meerman Scott has written hundreds of magazine articles and wrote five books including the recent hit new book, “World Wide Rave” and an award-winning BusinessWeek number-one bestseller, “The New Rules of Marketing and PR” which is published in 25 languages. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide.  David is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in more than forty countries.

His speaking and seminar clients include Cisco, HP, Microsoft, the New York Islanders, NASDAQ Stock Market, the Province of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, the Fortune Conference Group, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Self Storage Association, Realtors Conference, and many others. For more, see www.davidmeermanscott.com

About Tim Washer

Tim Washer is the Head of Social Media Productions for IBM worldwide.  In addition to managing global production initiatives, Tim wrote/produced the company’s most successful YouTube series, “Mainframe: The Art of the Sale,” which was covered by the Chicago Sun-Times, Forbes and others, and was selected by Comedy Central as a “Staff Favorite.” His comedy TV credits include the Late Show with David Letterman, Late Night with Conan O’Brien, Saturday Night Live, and the Onion News Network. For more, see www.timwasher.com


RMG Reports: YJP Fashion Summit Tips from Top Fashion CEO’s

 

YJP Fashion Summit Tips from Top Fashion CEO’s

RMG was a proud host of the YJP’s first ever Fashion & Beauty Summit on March 3rd, 2010 at The Chelsea Pearl in Manhattan, NY.  Hundreds of young professionals from the apparel, accessories, beauty and footwear industries attended the event.

The evening featured CEO’s from top fashion lines including:

Abe Chehebar (Chairman, Accessory Network)

Sam Edelmen (CEO of Sam Edelman Shoes)

Efraim Grinberg (Chairman, Movado Group)

Brendan Hoffman (President & CEO, Lord & Taylor)

Andrew Rosen (President & CEO, Theory)

Mark Weber (Charmain & CEO of Donna Karan International & CEO of LVMH)

The CEO’s had some great advice for aspiring fashionistas & entrepreneurs looking to get into the business.  They also commented on the widespread importance of the integration of social media into fashion PR & Marketing and discussed their most challenging “Devil Wears Prada” moments throughout the duration of their fashion careers. We captured the most compelling quotes from the CEO’s during the open panel discussion.

What is the most important attribute you have to possess for getting into the industry?

“You must have passion! Passion & experience are critical. Corporate culture is also important- get involved in a company whose culture you aspire to be part of.”

What are your thoughts on the ever-changing aspect of fashion and how it plays into marketing & the economy?

“The most important thing to ask yourself is- do you have a product that is appealing to a wide audience? Make sure you have a great product and that you understand your customer before marketing to them.” Brendan Hoffman, CEO of Lord & Taylor

What about the hiring process for those interested in starting a career in fashion today?

 

 

 

 

“I recommended working for someone first and gaining experience.  A lot of the overall decision-making process is based on instincts.  My top advice for hiring is to have a gut instinct, react emotionally and always disaster check!” Andrew Rosen, CEO of Theory

“Learn about the corporate culture in the company you are interested in working for- it is the most important thing in a company.  I originally came to Lord & Taylor from Neimans, and shortly after joining the company the market crashed.  I was brought up to use analytics first, but I now rely on my instinct more and have literally repositioned my brain.” Brendan Hoffman, CEO of Lord & Taylor

What is the current status of the luxury business today and what advice can you give to others in the industry?

“The luxury business is alive and well- people who spend money will continue to. You have to develop a great product and create a name that stands for something.  I would also point out that interaction with consumer enhances your ability to navigate your business.” Mark Weber, CEO of Donna Karan & LVMH

“Streamline business and empower people.” Brendan Hoffman, CEO of Lord & Taylor

“I went from selling $2000 handbags at Neimans to $200 handbags Lord & Taylor- at the end of the day both bags are still luxury items. You now have the opportunity to create a luxury environment for your consumer at multiple price points.” Brendan Hoffman, CEO of Lord & Taylor

“I made my career selling to retailers- today the model of the business has changed and the future of business rests with the retailer.”

“Control your product and pricing. Be good at what you do and you’ll be your competitor.”

“Luxury can be at very different price points- what it can’t be is cheap!” Abe Chehebar, Chairman, Accessory Network

“Luxury from Hermes & Gucci is based on quality. When there’s a quality Commodity, luxury will always survive. You must give an image to the buyer and you have to buy quality products.”

“People must appreciate the DNA of the brand- when this occurs the brand will always thrive regardless of economy.”

“The most important value proposition is that the product must have a clear DNA.  For example, how did Tory Burch create a great product? She spoke to her customer in the language they wanted to hear.”

What is your best career advice?

“Find something you LOVE.  When you are young you have the choice to find a career that suits you.  99% out of the days I love what I do!” Andrew Rosen, CEO of Theory

“Everyone has everything you need- we are in the “want” business.” Mark Weber, CEO of Donna Karan & LVMH

“Success is limited to your imagination- products shouldn’t prohibit your creativity.”

“The best way to create value is not about promoting the wrong price- promote the brand name and image as well as attributes that make it desirable.”

How is social media impacting the fashion world?

“Social media is impacting the fashion world by creating brand awareness and increasing web traffic to new products.”

“We are currently building a fan base for several of our brands on Facebook. Social media marketing enables you to really find the people who are passionate about your brand and it gives you a chance to directly communicate with them.  We love finding these people and try our best to now respond to them through social media within 24 hours. We also look at reviews on people’s web sites and blogs. Social media will rise very fast in the fashion world within the next 12-18 months.” Abe Chehebar, Chairman, Accessory Network

“Facebook, Twitter & all of the mediums are new and the industry has not yet recognized the potential. We spend a lot of time trying to figure out how to interact with the consumer via social networks.”

1 CEO’s response when questioned on social media: “We are all over it!”

Click here to see photos from the event!


85 Broads Member Kris Ruby to lead International Jam Session on Personal and Corporate Branding

85 Broads · presents ·

85 Broads Member Kristen Ruby, President and Founder of Ruby Media Group on

HOW TO USE SOCIAL MEDIA FOR PERSONAL AND CORPORATE BRANDING

DATE: MONDAY, MARCH 15, 2010 — TIME: 12:00 p.m. EST

JOIN US FOR A LIVE (FREE) GLOBAL JAM SESSION

What social media industry groups are your colleagues and competitors a part of?

Are you aware of the Meetup groups, conferences and industry events taking place in your field?When you speak at an industry event, are you remembering to update your LinkedIn, Twitter & Facebook statuses? Are you sharing this information with others?

Do you recognize the need to establish a “personal brand” for your business in the virtual world of social media, yet have no idea how to do so?

Branding is no longer only for business owners and corporations. Due to the rise of social media and the new world of PR, personal and corporate branding have become increasingly accessible and critical for individuals and companies looking to promote their brand. Branding tools allow you to inherently “celebritize” yourself and get your name out without involving the high cost of traditional public relations. They are also critical for securing upcoming speaking engagements and establishing yourself as a thought leader and opinion leader in your industry.

Personal branding and social media marketing involve a lifestyle change, as they put you in the habit of sharing information publicly as opposed to privately, which may seem overwhelming for many at first. Digital press kits have typically been created for companies, but with the advent of personal branding, you can create your own “press kits” to showcase your strengths and industry expertise. Join us for a Jam Session with Kristen Ruby, a personal branding expert, on how to ease your transition into a social way of life and establish yourself as an opinion leader in your field.

This is going to be an interactive session, with Kristen answering your questions.

Location: Global – Your Computer. Participants can be located anywhere in the world.
Date: Monday, March 15, 2010
Time: 12:00 p.m. EST
Fee: Free for Annual 85 Broads Members (members who have activated their Annual Membership at the Trailblazer, Visionary, Investor, or Power Circle level)

To register for this Global Jam Session:
1. Go to link. Event now closed
2. Click “Register”.
3. On the registration form, enter your information and then click “Submit”.

Once 85 Broads approves your registration, you will receive a confirmation email message with instructions on how to join the event.

Participants can be located anywhere in the world. To fully participate in this online event, you will need a high-speed internet connection, a computer, and a working set of computer speakers.

Space is limited to 200 Participants. Jam Sessions are FREE for all Trailblazer, Visionary, Investor, and Power Circle members of 85 Broads. If you would like to become a subscribing member of 85 Broads CLICK HERE to login.

About the Presenter:

85 Broads member Kristen Ruby is the President and Founder of Ruby Media Group.  Kristen “socializes” businesses for web 2.0 and helps companies adapt traditional marketing into social media platforms.  Kristen specializes in social media optimization, branding in real time and optimized PR.  By utilizing various social media platforms including Facebook, Twitter and LinkedIn, Kristen helps companies and individuals create online visibility and increases overall branding awareness. Kristen’s competitive advantage focuses around creating a comprehensive social media strategy that is in alignment with her clients’ overall marketing & PR strategy to bring their marketing to life.  Kristen takes companies from the initial new media planning phase, straight to implementation and overall social media maintenance.
Kristen graduated from Boston University’s College of Communication with a major in Public Relations and a minor in Sociology. Kristen has worked in several different facets of the communications industry including Public Relations, Broadcast, Event Planning, Marketing and Domestic Television Distribution.  Kristen has network experience in Los Angeles, Manhattan and Boston.  She has worked for Morgan Stanley Global Wealth Management, Sirius Satellite Radio, John Varvatos, PBS, CBS Domestic Television Distribution, DataKey Consulting and The Ether in Hollywood, CA. She frequently speaks to business groups and associations on new media and viral marketing, and presents social media workshops for CEO groups to empower business owners.  Kristen is also the Director of the” Girls In Tech” social media mentorship program to encourage girls to enter the field of social media marketing.

Read Kristen’s blog: https://blog.rubymediagroup.com/

Follow Kristen on Twitter: www.twitter.com/sparklingruby


About 85 Broads

http://www.85broads.com

85 Broads is an exclusive global women’s network whose mission is to generate exceptional professional and social value for its members. Through our regional events and online, password-protected community, our members engage in a rapid, high-powered exchange of ideas and information which is what makes 85 Broads so unique.

The women in 85 Broads are investment bankers, lawyers, educators, venture capitalists, hedge fund managers, philanthropists, athletes, scientists, doctors, engineers, artists, and entrepreneurs. 85 Broads was originally founded in 1997 as an exclusive network for women who worked for Goldman Sachs at 85 Broad Street, the investment bank’s NYC headquarters. In 2000, the network was expanded to include a more diverse group of women from a variety of fields and backgrounds, including the non-profit sector. Today, over 20,000 women who are alumnae and students of the world’s leading colleges, universities, graduate business schools, law schools, medical schools, and other graduate programs belong to 85 Broads Learn more about our exclusive network and apply for membership.