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B2B Marketing Mistakes

  Marketing mistakes hurt your top-line revenue. Failure in marketing happens when there is a breakdown in process, performance, or personality. Marketing mistakes are costly and damaging to your business. If a CMO recommends hiring an agency and the agency doesn’t perform, the CMOs job can be on the line, and future recommendations risk dying… Read more »

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Cancel Culture | Brand Management

Cancel Culture | The Playbook for Defending Your Brand  Cancel culture was a key theme at the 2020 Republican National Convention but is it a real worry for brands? This branding expert says yes.     Has your company been impacted by cancel culture backlash? If so, you’re not alone.  This article is the definitive… Read more »

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Section 230 of The Communications Decency Act

What is Section 230 of The Communications Decency Act? “Platforms are more or less immune from liability arising out of user-generated content.” It is important to preface this article by stating that Section 230 is currently one of the most controversial topics in America. Everyone has a different opinion on the future of the Internet… Read more »

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B2B Marketing Podcast: How to Develop a PR Plan

  B2B PUBLIC RELATIONS: HOW DO I GET MEDIA EXPOSURE FOR MY COMPANY? Are you interested in building out a thought leadership PR strategy? I was recently a guest on the Predictable B2B Success Podcast hosted by Vinay Koshy. The Predictable B2B Success podcast is a marketing podcast for B2B marketers and public relations professionals…. Read more »

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Social Media Influencer Marketing: How to Work With Instagram Influencers to Grow Your Brand

    Grow your business and Instagram audience by working with social media influencers. Want to gain visibility in front of millions of Instagram users? Consider influencer marketing in your integrated marketing communications strategy. WHAT IS INFLUENCER MARKETING? Influencer marketing is the process of being influenced on social media marketing platforms and digital channels by… Read more »

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