How to Create a Cohesive Communications Plan

In today’s increasingly digital landscape, PR, Marketing, and Advertising are merging together at a rapid pace. Now, more than ever, it is important for public relations practitioners to return to their core value: being persuasive storytellers. We’ve found that the most effective forms of communication are all part of an integrated communications plan. Here are RMG’s… Read more »

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Ruby Media Group CEO Kris Ruby Takes on The NYSE

  Did you catch Ruby Media Group CEO Kris Ruby on CNBC yesterday? Kris joined CNBC’s Retail Investor Roundtable live from the New York Stock Exchange and shared her stock picks, investing style, and where she sees the market heading. How Main Street is playing Wall Street Closing Bell CNBC: Gauging the pulse of the retail investor,… Read more »

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Digital Monogamy

Digital Monogamy Digital compatibility is a real issue in today’s business environment. Social media is a challenge for anyone entering a new relationship (business or personal). For someone who is very plugged into social media, quick judgments can be made based on someone’s digital habits. For someone who could care less about social media, all… Read more »

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How to Craft an Effective Editorial Content Calendar to optimize your social media presence

  What is Content Marketing? Content marketing is the practice of crafting high-quality, valuable content and delivering it to your target audience. It is the opposite of old-school, spammy, promotional-driven tactics aimed only at a short sell. Content Marketing is the new way of selling through educating prospects with the information they actually want to… Read more »

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Top 11 Digital Communications Trends for 2015

Westchester PR Agency CEO Shares Industry Insights with Rye Business Owners at Serendipity Labs  On November 6th, Kris Ruby, CEO of Westchester PR & Social Media Agency Ruby Media Group, hosted a digital communications workshop at Serendipity Labs in Rye. Over 30 people attended the event. During the workshop, Ruby discussed media budgeting for 2015… Read more »

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Top 10 Media Interview Tips

Media Interview Training Tips for CEOs Interview techniques for media Worried about your next interview with the media? Do not fear! We have created a handy guide of our top interview tips to help you ace your next interview. Tips for Media Interview Preparation: How do you talk to the media? Insider tips from a… Read more »

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Tech Expert Kris Ruby on The Snappening Snapchat Leak

Following the notorious celebrity nude photo hacking scandal, another massive online leak of 90,000 photos and 9,000 videos have been stolen off the mobile app Snapchat. There are numerous reports currently flying around on Twitter on whether this is just a “hoax.” Regardless, this is a larger societal issue in social media that needs to be addressed…. Read more »

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Insider Secrets to Crafting the Perfect Pitch

Today we listened to former CBS News Executive Producer Batt Humphrey’s Webinar on Media Relations. His focus was on how to create PR pitches that earn broadcast coverage. Humphrey’s is a former CBS News executive with 20 years of experience in network television. He discussed his experience as the Executive Producer of a network morning… Read more »

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Ruby’s Roundup: Top Photo Editing Apps to Enhance your Selfies

Recently photo editing experts have pointed out some inconsistencies in Beyonce’s Instagram photos that may indicate she had them photoshopped to make her thighs looks thinner.   However, Beyonce is not the first celebrity to be accused of photoshopping personal social media posts. The Kardashians, Miranda Kerr and Britney Spears have also posted questionable photos… Read more »

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