Tech Expert Kris Ruby on The Snappening Snapchat Leak

Following the notorious celebrity nude photo hacking scandal, another massive online leak of 90,000 photos and 9,000 videos have been stolen off the mobile app Snapchat. There are numerous reports currently flying around on Twitter on whether this is just a “hoax.” Regardless, this is a larger societal issue in social media that needs to be addressed…. Read more »

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Insider Secrets to Crafting the Perfect Pitch

Today we listened to former CBS News Executive Producer Batt Humphrey’s Webinar on Media relations. His focus was on how to create pitches that earn broadcast coverage. Humphrey’s is a former CBS News executive with 20 years of experience in network television.  Humphrey’s tips were so spot on that we felt compelled to share them… Read more »

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Ruby’s Roundup: Top Photo Editing Apps to Enhance your Selfies 

Recently photo editing experts have pointed out some inconsistencies in Beyonce’s Instagram photos that may indicate she had them photoshopped to make her thighs looks thinner.  However, Beyonce is not the first celebrity to be accused of photoshopping personal social media posts. The Kardashians, Miranda Kerr and Britney Spears have also posted questionable photos on… Read more »

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Social Media Expert Kris Ruby on the Celebrity Photo Hack

Recently, the digital privacy of celebrities was invaded in a massive photo hack.  Naked pictures of 100 female celebrities were secured and several have already been posted to the site 4Chan. The hacker claims to have more then 100 celebrities in total and has more photos pending release. HOW IT WAS DONE While cyber security… Read more »

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Could Quitting Facebook make you Happier?

  A new study claims the secret to being happier is quitting Facebook for 99 Days. According to the study, the average user would regain more than 28 hours of their life back.  The challenge encourages users to sign up, change their profile photo and remove the FB app from their phone. While a good… Read more »

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5 Social Media Mistakes to Avoid this Summer

Remember who you are connected with digitally before you post, share, pin or tweet. One of the biggest mistakes people make on social media is posting extravagant party photos on weekend getaways and forgetting that their colleagues and/or clients can see it. If you want to broadcast how well you are doing and that you… Read more »

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Fusing social media and PR to succeed

Published in Westchester & Fairfield County Business Journal To read the full article, click here  When Ruby Media Group was founded five years ago, social media and PR were still viewed as different service categories for businesses. Executives wanted to jump on the social media bandwagon and were interested in either PR or social media…. Read more »

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