Digital Monogamy

Digital Monogamy Digital compatibility is a real issue in today’s business environment. Social media is a challenge for anyone entering a new relationship (business or personal). For someone who is very plugged into social media, quick judgments can be made based on someone’s digital habits. For someone who could care less about social media, all… Read more »

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How to Craft an Effective Editorial Content Calendar to optimize your social media presence

  What is Content Marketing? Content marketing is the practice of crafting high-quality, valuable content and delivering it to your target audience. It is the opposite of old-school, spammy, promotional-driven tactics aimed only at a short sell. Content Marketing is the new way of selling through educating prospects with the information they actually want to… Read more »

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Top 11 Digital Communications Trends for 2015

Westchester PR Agency CEO Shares Industry Insights with Rye Business Owners at Serendipity Labs  On November 6th, Kris Ruby, CEO of Westchester PR & Social Media Agency Ruby Media Group, hosted a digital communications workshop at Serendipity Labs in Rye. Over 30 people attended the event. During the workshop, Ruby discussed media budgeting for 2015… Read more »

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Tech Expert Kris Ruby on The Snappening Snapchat Leak

Following the notorious celebrity nude photo hacking scandal, another massive online leak of 90,000 photos and 9,000 videos have been stolen off the mobile app Snapchat. There are numerous reports currently flying around on Twitter on whether this is just a “hoax.” Regardless, this is a larger societal issue in social media that needs to be addressed…. Read more »

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Insider Secrets to Crafting the Perfect Pitch

Today we listened to former CBS News Executive Producer Batt Humphrey’s Webinar on Media relations. His focus was on how to create pitches that earn broadcast coverage. Humphrey’s is a former CBS News executive with 20 years of experience in network television.  Humphrey’s tips were so spot on that we felt compelled to share them… Read more »

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Ruby’s Roundup: Top Photo Editing Apps to Enhance your Selfies 

Recently photo editing experts have pointed out some inconsistencies in Beyonce’s Instagram photos that may indicate she had them photoshopped to make her thighs looks thinner.  However, Beyonce is not the first celebrity to be accused of photoshopping personal social media posts. The Kardashians, Miranda Kerr and Britney Spears have also posted questionable photos on… Read more »

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Social Media Expert Kris Ruby on the Celebrity Photo Hack

Recently, the digital privacy of celebrities was invaded in a massive photo hack.  Naked pictures of 100 female celebrities were secured and several have already been posted to the site 4Chan. The hacker claims to have more then 100 celebrities in total and has more photos pending release. HOW IT WAS DONE While cyber security… Read more »

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Could Quitting Facebook make you Happier?

  Quitting Facebook for 99 days A new study claims the secret to being happier is quitting Facebook for 99 Days. According to the study, the average user would regain more than 28 hours of their life back.  The challenge encourages users to sign up, change their profile photo, and remove the Facebook app from… Read more »

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