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How to Stay Relevant to the Media

PR Tips: Insider Secrets for Securing Earned Media Coverage Making The News: How to Get Press Attention As a publicist for over 12 years, I know how to secure massive media coverage. Here are some of my top PR secrets and tips to scoring big earned media wins with journalists. How do I get national… Read more »

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How to Respond to Negative Reviews Online

How to Respond to Negative Reviews Online Curious about how to respond to negative reviews online? Learn the right way to deal with negative business reviews and maintain your online reputation. What is online reputation management (ORM?) Online reputation management (ORM) is the process of monitoring, influencing, and controlling an individual or organization’s reputation on… Read more »

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How to Maximize National Media Exposure

  How To Market Your Press Coverage Amplify your PR and media exposure with these pro tips from a Publicist  How do I maximize my press coverage & PR mentions? Score! You just landed a media placement on a national TV show. But now you may be wondering, how do I maximize publicity exposure from… Read more »

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Top 5 Reasons to Hire a PR Agency

Hiring a PR Agency in 2024 Why Public Relations Is Important For Your Business In this article, we will cover the answers to the following questions: Why should I hire a PR firm? What should I look for when hiring a PR firm? What can a PR company do for me? The Ultimate Guide to… Read more »

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Top 5 Social Media FAQ’s

SOCIAL MEDIA MARKETING FAQ With two-thirds of the Internet actively engaged on social media, it’s clear that prospects want great content to share with their professional networks. That content can be yours if you utilize the power of content marketing effectively. Your brand’s voice can be more powerful than ever before, and you have the… Read more »

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Top 15 Ways to Increase Twitter Engagement

Twitter Tips for Business   Utilize Twitter lists to monitor competitors, media, and influencers How to Get More Followers on X Are you looking to grow your follower count on Twitter? Studies have shown that 72 percent of followers are more likely to buy services from a business they follow on Twitter. However, with only… Read more »

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