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5 Misconceptions About Publicists & Public Relations

What does a PR firm do? A publicist is responsible for generating exposure for your company and brand. Publicists help define your corporate public “persona” by crafting story angles, pitching stories to the media, coordinating interviews with journalists, writing fact sheets and electronic press kits, keeping updated media lists and monitoring your public image. Additionally,… Read more »

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Social Media Marketing Job Search Tips

Social Media Marketing should enhance your resume, not detract from it!    NY Social Media Marketing Agency Owner Kris Ruby of Ruby Media Group was recently quoted in Brit + Co and AskMen discussing How to make your social media profiles job search ready and How to Use Social Media to Land a Job. Social Media Marketing… Read more »

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5 Reasons Your Social Media Marketing Campaign Bombed

Didn’t get what you expected from your last Social Media Marketing campaign? Here’s why. You have invested a great deal of your marketing budget and valuable time in social media marketing, but you may not be getting the return on investment (ROI) you hoped for. You’ve read about other businesses who are thriving on Twitter,… Read more »

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10 Embarrassing Social Media Mistakes Your Business Is Making

    Prior to launching a social media marketing campaign, you need to outline clear objectives. Are you aiming to increase followers? Build a community? Optimize content marketing distribution? The key to having a successful social media presence for your business is developing a digital strategy. Without this, you are basically throwing things against a wall—no pun… Read more »

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