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Media Relations Guide

A Publicists Ultimate Guide to Strategic Media Relations 101 How can I use this media relations guide for my public relations campaign? This guide is for public relations practitioners looking to increase best practices and for clients who want to understand how the media really works so that they can form better relationships with their… Read more »

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Blogging for Business

  How do you write a successful business blog? Communicating with customers, patients and business partners is the key to new business success in our increasingly digital world.  However, doing so effectively can be a daunting process, especially at the beginning! Blogging is a great way to build authority, credibility and search engine rankings. The… Read more »

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5 Misconceptions About Publicists & Public Relations

What does a PR firm do? A publicist is responsible for generating exposure for your company and brand. Publicists help define your corporate public “persona” by crafting story angles, pitching stories to the media, coordinating interviews with journalists, writing fact sheets and electronic press kits, keeping updated media lists and monitoring your public image. Additionally,… Read more »

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30 Tips to Boost Your Instagram Marketing

INSTAGRAM FOR BUSINESS TIPS  Keep your followers entertained and engaged with educational and informative content.  Get people talking about your company with these Instagram marketing business tips. There are 1 billion active users on Instagram every month, and every day, 4.2 billion photos are liked. With Instagram, the quality of the posts are much more important… Read more »

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Social Media Marketing Job Search Tips

Using Social Media to Find a Job  Job Search Tip: Social Media Marketing should enhance your resume, not detract from it!  What role does social media play in searching for a job today? Social Media Marketing is a critical component of your job search. Social Media can either help your job search or hurt it…. Read more »

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5 Reasons Your Social Media Marketing Campaign Bombed

Didn’t get what you expected from your last Social Media Marketing campaign? Here’s why. You have invested a great deal of your marketing budget and valuable time in social media marketing, but you may not be getting the return on investment (ROI) you hoped for. You’ve read about other businesses who are thriving on Twitter,… Read more »

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