Blog

Social Media Marketing Job Search Tips

Using Social Media to Find a Job  Job Search Tip: Social Media Marketing should enhance your resume, not detract from it!  What role does social media play in searching for a job today? Social Media Marketing is a critical component of your job search. Social Media can either help your job search or hurt it…. Read more »

Read more »

5 Reasons Your Social Media Marketing Campaign Bombed

Didn’t get what you expected from your last Social Media Marketing campaign? Here’s why. You have invested a great deal of your marketing budget and valuable time in social media marketing, but you may not be getting the return on investment (ROI) you hoped for. You’ve read about other businesses who are thriving on Twitter,… Read more »

Read more »



10 Embarrassing Social Media Mistakes Your Business Is Making

    Prior to launching a social media marketing campaign, you need to outline clear objectives. Are you aiming to increase followers? Build a community? Optimize content marketing distribution? The key to having a successful social media presence for your business is developing a digital strategy. Without this, you are basically throwing things against a wall—no pun… Read more »

Read more »


How to Pick the Best Social Media Platform for Your Brand’s 24-hour disappearing ‘Story’

On March 9, Facebook rolled out a new feature merged into its Messenger chat application called “Day.” Inspired by Snapchat, it allows you to post video or image content that lasts for 24 hours. Afterwards, your posted content disappears. Facebook is not the first social network to copy Snapchat’s innovative Stories feature. Instagram has done… Read more »

Read more »

PR Don’ts: 11 Ways to Annoy a Journalist

These common faux pas will ensure that you’ll get cut from their story Congratulations! A reporter wants to include you in a story. Whether it’s because your site is optimized or you’re highly visible on social media, a journalist has finally found you and is interested in writing about your business. Hooray!  However, a journalist… Read more »

Read more »


10 Ways to Leverage Instagram Albums for Business

Utilize the new feature to increase your visual storytelling capabilities One of the most buzzed about social media changes is the new Instagram update known as “Instagram galleries,” “Instagram albums,” or simply “Instagram carousels.” You may be familiar with Instagram carousel ads, which Instagram previously had as a paid feature. Now, that same feature is… Read more »

Read more »