Blog

Fusing social media and PR to succeed

Published in Westchester & Fairfield County Business Journal To read the full article, click here  When Ruby Media Group was founded five years ago, social media and PR were still viewed as different service categories for businesses. Executives wanted to jump on the social media bandwagon and were interested in either PR or social media…. Read more »

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How to Leverage a Press Hit

So you recently secured a major press hit. Now what? Here are RMG’s top tips to maximize the buzz into long term exposure and more hits. Share the press link on your company’s social media networks Thank the writer and outlet and include both handles in your social media posts Create a clipping of the… Read more »

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Social Media Pre-Nup

With Valentine’s Day right around the corner, we started thinking about the correlation between social media and cheating.                   An increasing number of marriages are breaking up due to inappropriate social media activity, which begs the question: is it more important now than ever before to have… Read more »

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Top Tips to Re-Engage Your Social Media Audience

Looking for ways to re-engage your social media audience? Here are RMG’s top tips to re-engage, re-energize and re-fuel your social media content strategy. We recently read a great article over the weekend by Drew McLellan discussing the 10-year Anniversary Facebook movies Facebook allowed users to create. He raised an interesting question: “If your Facebook… Read more »

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PR Communications Process Planning

January has been a very busy month for Ruby Media Group! From annual editorial calendar planning, to annual media buying for clients, we have been quite busy! One of the most interesting trends we noticed across the board with all our clients is the need for process creation in their communication channels. As companies learn… Read more »

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Meet The Media of Westchester, NY – PR Pitching Tips

Last night, Ruby Media Group had the pleasure of attending the Meet the Media event hosted by The Professional Women of Westchester at The newly renovated Crowne Plaza Hotel in White Plains. Panelists included Kate Walsh of Westchester Magazine, Faith Ann Butcher of Hudson Valley Reporter, Kacey Morabito Grean of 100.7 WHUD and Janet Hasson… Read more »

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The Facebook Murder

A Florida man who authorities say fatally shot his wife – and apparently then posted a photo of her body on Facebook – has been charged with first-degree murder. Derek Medina, 31, killed his wife Jennifer Alfonso, 26, on Aug. 8, and then posted a horrific photo of her lifeless body slumped over on the… Read more »

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