INBOUND PR Inbound PR increases backlinks to your web site and increases visibility. If you already work with a PR firm or are considering launching a media campaign for your business or medical practice, then you have probably heard of inbound marketing. But, what is inbound marketing and how can it help your business?… Read more »
Read more »What is an Integrated Marketing Communications Plan? An integrated marketing communications plan ties together strategy and tactics, including PR, social media, digital advertising, traditional print advertising, and SEO. It serves as the foundation of all of your marketing and PR efforts for your business. The most effective healthcare marketing plan is part of a larger… Read more »
Read more »I recently sat down with The Daily Mail to discuss the new rules of social media in the work place. To read the full article, click here. Is it ever okay to be friends with your boss on social media? What are the dangers? It really depends on the corporate culture at your firm…. Read more »
Read more »PR Goal Setting When you wrote your business plan, you probably laid out a variety of marketing and sales goals. But did you set remember to set goals for your public relations campaign? Writing a successful healthcare public relations plan starts with outlining your PR goals and objectives. In this article, we will outline what… Read more »
Read more »How To Get a Story Booked on Local TV News How do you get a story on the local news? Follow these top 7 tips and learn how to pitch local TV stations. 7 tips to getting your story on local TV: Visualize the story. Pitching Westchester broadcast media is very different then… Read more »
Read more »Social Media Expert Kris Ruby Weighs In Kim Kardashian West received a stern warning from FDA officials stating that her social media post was misleading and failed to communicate any risk information. Whether is a drug label of social media, FDA rules apply if it is the manufacturer who is paying the celebrity for endorsement…. Read more »
Read more »Maximizing Your Media Coverage How can I get more media exposure for my company? There is one very simple way to get more media exposure for your company and it starts with using the media you already have! Media tends to have a snowball effect. Let me explain.. The ultimate goal of a media appearance… Read more »
Read more »Looking to make the most out of your new relationship with a Westchester PR agency or NYC Public Relations Agency? Be able to clearly articulate the answers to these questions to your new PR agency before you kick off the new relationship. What is PR nirvana to you? What does success look like to you?… Read more »
Read more »How to Secure National Media Placements: Journalist shares PR tips We are thrilled to welcome Perry Krasnove as a Media Relations Consultant at Ruby Media Group. With more than twenty years of industry experience as a Public Relations strategist, media specialist, and media trainer, Perry has some great tips to share with you on how… Read more »
Read more »In today’s increasingly digital landscape, PR, Marketing, and Advertising are merging together at a rapid pace. Now, more than ever, it is important for public relations practitioners to return to their core value: being persuasive storytellers. We’ve found that the most effective forms of communication are all part of an integrated communications plan. Here are RMG’s… Read more »
Read more »