Tagged: facebook

Facebook Dating Privacy Concerns

Ruby Media Group CEO was recently on TD Ameritrade discussing the launch of Facebook Dating in The United States as well as privacy concerns.

FACEBOOK DATING

In The United States, Facebook’s user base is shrinking as many younger users move to other social networking sites. Facebook is looking to capitalize on user growth by developing new ways to keep users on their site.

Enter Facebook Dating.

Many users have privacy concerns about the data that Facebook will be using with Facebook Dating.

Was this really a good time to launch Facebook dating given the privacy concerns?

Do you think users will flock to Facebook dating and leave the other dating apps or is this a big flop for Facebook?

Facebook’s Dating FAQ: Your Questions Answered

Does Facebook have a singles site?

Yes! It is not a separate site but rather an app within the Facebook portal for dating other singles.

How do I enable Facebook Dating?

The scary part of Facebook dating is that you are automatically opted in for it. You do not have to do anything to opt in- it is already available to you.

Privacy concerns with Facebook Dating: 

This is a very interesting time for Facebook to be launching a dating app given all of the recent privacy scandals and PR nightmares they have had over the past year.

FACEBOOK DATING REVIEW

To report on Facebook dating, I created an account and decided to test it out. Here are some of the concerns I had:

TOS

“Although we have the right at any time to conduct criminal background checks or sex offender register searches, you should not expect that we will do so.”

If you meet someone on Facebook and get killed, Facebook is not liable.

Secret Crush Feature

The Facebook Secret Crush feature is a bit creepy. You can add *any* of your Facebook friends to it! Now imagine people adding married colleagues or their boss as a “secret crush.” This won’t end well.  Facebook has already led to numerous marital disputes. This will only lead to more..

‪Politics

Facebook Dating has no options for political views in your profile.

Data Concerns

Facebook Dating pulls from all of your events and groups. I am not sure group members even realize this is an option. This is potentially very scary.  What if you joined a support group and now FB is matching you with other support group members?

“See Matches in your events”

“See matches in your groups”

It automatically opts in users for this unless you manually go in and opt out of being matched in 600+ groups if you are an active FB group member


How Publications Increase Revenue In A ‘Grow or Die’ Environment

Social Media Strategist Kris Ruby CEO of Ruby Media Group recently joined Cheddar live from The New York Stock Exchange to discuss innovative ways the publishing industry is changing the way it looks at revenue and why companies are investing in millennial talent.

In this video, NY Digital Media Strategist Kris Ruby discusses:

  • Why a recent study showed a positive outlook for magazine media and what to make of the outlook.
  • How media companies are taking a new approach to making money
  • How social media plays a role in media companies making money and if it is truly a reliable revenue source
  • How other companies can keep up when Facebook and Google have a combined 57.1% of market share this year

PLUS the answer to…

  • Is there any money to be made in print or is it all in digital?

Watch to find out!

Kris Ruby Cheddar TV

 

HOW SOCIAL MEDIA IMPACTS PUBLISHERS

Social media changed the way we consume news. But is this a good thing?

Why are local newspapers struggling?

Newspapers are struggling because newsrooms are shrinking locally and they don’t have the infrastructure and team to support the massive demands that traditional print publishing requires. This is why you have seen so many local newspapers get acquired by larger regional players in their respective markets. This is a major problem for local news.

People depend on local news for reporting and to know what is happening locally in their area. Now, you have added pressure of these traditional print outlets to make quota and fill dormant ad space.

What does this mean for journalism?

It means the notion of church and state from an editorial perspective is slowly shrinking and the lines are becoming blurred. This is also why you have seen such an increase in advertorial and sponsored content. Local newspapers and media outlets are looking for new ways to reinvent themselves to stay alive in a media landscape that is rapidly declining.

This makes it even more challenging for people who really want to get their business featured in the local news because it is becoming increasingly difficult to get organic editorial without also placing ads in these outlets.

As a publicist of 12 + years, I can unequivocally say this. I see it all the time and also have to explain the process of how local media has changed and how the new media landscape works.

SOCIAL MEDIA’S IMPACT ON LOCAL ADVERTISING

Has social media harmed or helped news organizations?

Unfortunately, social media has harmed local news organizations. Why? Because with targeted Facebook ads, people quickly learned they could get a much better ROI with digital advertising dollars deployed on Facebook for way less than they were spending on traditional print ads.

Plus, these print ads aren’t targeted and pinpointed as precisely as Facebook ads are. There is simply no comparison in the precise targeting options that digital social marketing offers.

Ads in local papers still play a role in brand building, but they are not the whole marketing communication pie that they once were. Social media tech giants have substantially cut into the profits of local media outlets.

Is social media good for local advertising and local publishers?

Social media has also made it increasingly harder on the responsibilities for journalists. Instead of only focusing on reporting, local journalists also have to focus on how to get more eyeballs to their Facebook news page or Instagram account.

Journalists and news anchors are under tremendous pressure from the higher-ups at the local news stations they work for to get more followers and likes on social media. They have to worry about being brands on social media in addition to reporting the news.

Don’t you want your local news reporter to be laser focused on reporting the news, instead of focusing on reporting in addition to how to get more Facebook fans?

THE DANGERS OF LIVING IN A NEWS DESERT

Why is local news important and what are the dangers of living in a news desert?

Local news is important, especially for an aging population in a specific region.  This may be the main way they access their news if they are not able to be as mobile as they once were. The dangers of living in a news desert are extreme.

Whoever controls the news controls the narrative. If you only receive your news from a few sources, such as Facebook, that news may be skewed and can contain bias. Plus, Facebook has gone back and forth on what their role really is.

  • Is Facebook a media company?
  • Is Facebook a publishing platform?

Facebook has yet to take a definitive stance on answering these very basic questions.

Facebook also needs more content moderators and a standard set of content guidelines if they are going to be in the role they have found themselves in. They cannot change the guidelines when they deem fit to support a narrative.

Facebook and Google control what we see. That means if Facebook decides that vaccine information is bad, they won’t show it to users. This is dangerous for users. Why?

Traditionally, consumers had access to ALL information on both sides of any topic and could decide for themselves.

That’s no longer an option if big tech makes publishing decisions and tells you what is real and what is fake.

Shouldn’t consumers get to decide that?

Facebook Today Kris Ruby

Social Media and the Future of Traditional Publishing

It is dangerous for Google or Facebook or big tech to control the news.  They control the entire search market- they are not neutral parties here. Massive ad dollars are deployed at these companies and when advertising is involved, that will impact what information is shown to consumers. It shouldn’t. There should be a clear delineation, but unfortunately, we are living in a new world where it is all blurred because of social media.

The dangers far surpass Facebook or Google. There are news dangers on every major publishing site that allows contributors too. When you allow this to go unchecked and publishers have people contributing content marked as journalism without a system of checks and balances, you ultimately dilute the name of that publishing outlet.

Something has to change or journalism as we once knew it will become extinct.

RESOURCES

Fox Business Interview “Facebook Expands Today In News”

Traditional Marketing Vs. Digital Marketing





NYC Digital Media Analyst Kris Ruby on Fox Business with Neil Cavuto Covering Facebook Backlash

New York Digital Media Analyst Kris Ruby of Ruby Media Group was recently on Fox Business live with Neil Cavuto discussing the Facebook backlash and growing privacy concerns. Click here to watch the full segment

https://www.youtube.com/watch?v=Cds1XpC_k-4&t=27s


NY Social Media Expert Kris Ruby on Fox Business discussing Facebook’s postcard verification for ad buyers

NY Social Media Marketing Expert Kris Ruby of Ruby Media Group was recently on Fox Business with Charles Payne discussing the Florida School Shooting Suspect’s Disturbing Social Media Posts. During the segment, Ruby also discussed Facebook’s latest answers to Russian meddling with postcard verification for ad buyers. To see the full segment, click here. 

https://www.youtube.com/watch?v=WKpaDp6jwa4&t=4s

NY Social Media Marketing Expert Kris Ruby of Ruby Media Group on The Ingraham Angle

NY Social Media Marketing Agency Owner Kris Ruby of Ruby Media Group was recently on The Ingraham Angle on Fox News discussing the intersection of big tech/ government, as well as censorship of certain conservative news channels on Google, and the potential impact this could have.

https://www.youtube.com/watch?v=nL6cn7-ykEk&feature=youtu.be