Listen to the Inbound Success podcast interview I recorded to learn more about public relations and how you can leverage PR as part of your inbound marketing strategy.
“It’s so interesting to me that somebody from the PR world so intuitively gets what it means to do inbound marketing correctly. There’s a lot of practical information here for any marketer who has ever considered using PR as part of their strategy.”-Kathleen Booth, Inbound Success Podcast Host
Inbound Success Podcast
“Ruby Media Group CEO Kristen Ruby breaks down the top myths surrounding PR and inbound marketing. In this podcast, Ruby gets into detail about who should consider using PR, when to use it, how much you should expect to pay, and what kinds of results you should expect when you hire a PR firm.”
In addition, we cover the difference between PR for brand building and PR for SEO, as well as the difference between reactive and proactive PR.
Listen to the full PR podcast episode here
INBOUND PR PODCAST HIGHLIGHTS
Highlights from the Inbound Success Podcast Interview:
- A PR specialist is different than a media relations specialist.
- PR can encompass anything in a communications and marketing plan, whereas media relations is specifically about interaction with the media.
- PR is a great strategy for any business or healthcare practice that is looking to build a long-term, sustainable funnel of leads. It is also great for building your personal brand.
- One of the key benefits of PR is that it can contribute to building your domain authority, which is helpful for SEO.
- In terms of setting expectations for a PR engagement, the results you can achieve are very dependent upon the news cycle and what journalists and reporters are interested in covering.
- You should expect to commit to working with your PR firm at least one hour each day.
- When it comes to inbound PR, it’s important to build up online authority so that the media sees you as a credible source. Building this authority starts with what you are doing offline. The key is to translate that offline authority into digital platforms.
- For doctors looking to get started with healthcare PR, publish content that is aligned with your media coverage goals. This content can be published on your website, LinkedIn profile, etc.
- The cost of PR can vary widely depending upon the scope of services, the type of media coverage that you’re looking for and the size of the NY public relations firm you want to work with.
- If you want to be on national TV as part of your PR plan, it is worth investing in media training as part of your public relations campaign. This will prepare you to be on camera and to learn how to field difficult questions from TV anchors, reporters and journalists.
- There’s a difference between reactive and proactive PR. Kristen specializes in reactive PR, which entails responding to reporters’ requests for sources, as opposed to proactive PR, which she says is going out to the media and spamming them with unsolicited pitches.
Listen to the Inbound Success podcast to learn more about public relations and how you can leverage it as part of your inbound marketing strategy.
In an exclusive 45-minute PR podcast interview, you will learn the answers to your most pressing questions about PR and inbound marketing including:
- What is inbound public relations?
- The difference between PR and media relations
- How we built a clients Domain Authority to 32 only using PR (and no paid advertising!)
- Why media coverage success rates are significantly higher when you practice reactive PR
- Why Twitter is critical for your public relations strategy
- PR for brand building vs. PR for SEO
- Why content marketing and Inbound marketing must work together for a successful Inbound PR strategy
- What makes for a newsworthy story?
ABOUT THE PR PODCAST GUEST
Kris Ruby specializes in strategic Public Relations and Media Relations and has over 12 years of experience. To view a full list of Kris Ruby’s podcast appearances, click here.
Podcast hosts: Do you have a podcast about PR? Are you looking for Public Relations Execs to share key insights? If you are interested in having Kris Ruby, CEO of Ruby Media Group, on your podcast to discuss all things PR, drop us a line.
P.S: We are passionate about educating people on how to leverage PR to increase exposure. If you have a B2B or Healthcare marketing podcast and you are looking for a guest to educate your listeners about public relations, I am happy to share PR tips with your audience.
Plus, we always promote PR podcast appearances on social media if the information is valuable for our audience and people can learn key takeaways from the interview.
For interview and media requests, contact us here.