The intersection of brand activism, personal branding, and corporate brand marketing. As racial tensions continue to rise in the United States, one thing is clear: there is no longer a separation of social justice issues from the work we do in public relations, advertising, and marketing. What is brand activism? Brand activism is the process… Read more »
Read more »150 CEOs of major companies demanded the Trump administration and Congress to take action on gun violence. In a recent segment on Fox Business, branding strategist Kris Ruby, CEO of Ruby Media Group, discussed: How CEOs and their companies can ‘do good’ in the court of public opinion Is CEO political activism fair to shareholders?… Read more »
Read more »NYC Social Media Strategist Kris Ruby, CEO of Ruby Media Group, was recently on Fox News discussing the latest Nike controversy with Colin Kaepernick and the Betsy Ross Flag. Click here to watch the full segment. Should brands get political? The Arizona Governor pulled Nike Tax break incentives after Colin Kaepernick blocked the release… Read more »
Read more »