Tagged: social media



Are you Digitally Compatible? How Social Media Differences Can Destroy Relationships

Social media can make or break a relationship.

https://www.youtube.com/watch?v=YZCvY1CBru4

 

Recently, I was on Hot 97 and Fox 5 NY “Street Soldiers” discussing How Social Media destroys relationships. It was a 20 minute special series on social media and relationships, and it also aired on Hot 97 for a full 40 minutes nationally. So, why am I sharing that information with you?

Because clearly, social media is having much more of an impact on relationships than people realize for a network to run a 20-minute special segment on this topic. The majority of this blog is written for business owners who are looking to increase exposure. But, many business owners are either in relationships or are searching for one, so this topic is important to address.

We are living in a new world today, where social media can have a substantial impact on your work relationships, personal relationships and even romantic relationships. To ignore this is to ignore the new reality of the world we are living in today. And when you have so many generational differences mixed with differing levels of digital connectedness, it can potentially be a recipe for disaster. So, it’s important to know if you are digitally compatible with someone on social media. It can have long term consequences on the health and longevity of the relationship if you are not. You may think, “How absurd!” If the relationship was strong enough to begin with, it could sustain differences in social media incompatibility.

Well, if that were true, you wouldn’t see social media being cited in as many divorce cases and litigation and you also wouldn’t see so many relationships fail to launch as a direct result of social media. I am touching on a phenomenon here that many people experience in a very real way, yet few have actually talked about it. The primary reason for this being that we have not adequately explored the societal role of social media on long term relationships due to the fact it is still a relatively new phenomenon. The more we address this and put a label to it, the easier it can be to determine if we are a match with someone in all of the ways that matter (because digital compatibility DOES matter).

It is a cop-out to say that strong relationships can sustain these digital incompatibilities. People are addicted to social platforms, often more than they are to their relationships. They can even serve as a primary attachment portal in place of a relationship because of the dopamine rush people get from the likes that they can’t get In real life. Before you write off this concept, consider if you have ever had an argument with your significant other or with someone you have dated because of differences in social media views. It is pretty safe to say that every couple at one point has had at least one argument over what is appropriate to post vs. what isn’t along with a plethora of other social media related issues and its impact on the relationship.

10 Social Media Signs You are Digitally Incompatible

Here are ten things to consider to determine if you are digitally compatible with someone:

1)    Your partner cares more about their personal brand than the relationship.  If your newsfeed is entirely dedicated to friends and family posts, but your partner’s newsfeed is all about their career, there may be a problem. Discuss this early on in your relationship. Your partner may be reluctant to introduce a new relationship on their feed because they only want to use social media to promote their latest career achievements. Or perhaps their company monitors their social media channels, and they don’t want to give out any personal information. You, on the other hand, use social media to share things you do with your family and friends. You can’t understand why your partner isn’t incorporating you into their digital presence. Their constant self-promotion may also leave a bad taste in your mouth.  Without expressing your feelings about this, it can lead to hurt feelings and resentment.

2)    Your partner is ambivalent about committing publicly.  Announcing that you are in a relationship on social media shows a level of commitment to your new partner. If you post a relationship status or tag them in photos, but your partner doesn’t, it might make you look more committed to the relationship than your partner.

3)    You post more about the relationship than your partner does.  Maybe you post more about your relationship than your partner does.  Do you see that as you being more committed to the relationship than they are? If someone resists sharing information about you with their circle on social media, it could show that they are resistant to sharing you in all aspects of their life.

4)    You haven’t connected with your partner’s friends and family online. Do your partner’s family and friends show an interest in your life on social media? For example, has your partner ‘friended’ 15 of your friends and family on Facebook, but you haven’t connected with any of their friends and family? Why is it so lopsided? Is your partner afraid to fully integrate you into their life? If you have connected with your partner’s family online, do they like your posts or ignore them? Everyone wants to feel digitally connected with their partner’s family. If not, it is a red flag that may be indicative of a larger issue. Partners should feel digitally supported in the relationship by both families, not just one!

5)    Your partner posts photos that make them look single. Does your partner post photos to maintain the appearance that they are single?  If so, this can cause animosity and make your partner feel you are still seeking outside digital attention.  This is different if your career requires it. For example, you are an Instagram influencer and your job is to maintain this appearance in the fashion world to sell more dresses. Regardless, you need to be with a partner who understands this and supports it. Be clear with your social media motivations up front to avoid any miscommunication. Are you willing to give up posting sultry photos on Instagram if it offends your partner? If not, make that clear before you get too deep into the relationship.

6)    You have generational differences with your partner. Keep in mind that there are major social media differences between Baby Boomers and Millennials. For example, a millennial may expect their partner to view their Instagram story every day, like all their photos and comment on their posts. If the boomer is not active on social media, yet it is a core need for the millennial, it should be discussed before there is conflict.  See if you can compromise on social media viewing habits and frequency. If not, you may be digitally incompatible.

7)    Your partner thinks you over share and post too frequently. Your partner may see your need to post 10 Instagram stories a day as narcissistic and indicative of someone who may not make a great mate and needs constant attention and stimulation. Others may see someone’s daily posting of self-promotional and personal branding posts as too “me-centric” and may make a judgment on the bandwidth of emotional availability if they are so career focused. In this sense, even though it may be a snap judgment, social media can be a good predictor of larger personality traits based on someone’s usage of social networks. Pay close attention to this and to how their social media habits make you feel.

8)    You have a different definition of micro cheating. Don’t underestimate the power of micro cheating on social media. Micro cheating is any minor action that makes your partner feel snubbed on social media channels. If it makes you feel uncomfortable, you should express that to your partner, and your views should be respected. If they can’t respect your views, you may not be digitally compatible. Social Media should not be such a constant strain in the relationship, and if it is- there are more significant issues to address.  If your partner feels controlled by your needs of not wanting them to follow members of the opposite sex on social media, it may show a larger incompatibility with social/political issues and values. It can also be indicative of other problems that can emerge in the relationship. For example, if you feel uncomfortable with them connecting with new people on social media they haven’t yet met, you may feel uncomfortable with them hanging out with members of the opposite sex in real life.

9)    Your partner thinks “likes” equal support. As soon as you post something, your partner has already liked it. For some people, likes equate to support, but for others, likes have an entirely different value system. Perhaps they want to support you in real life with a hug instead of a like. They may also feel like the partners “like” means much less if you have a group of fans who like everything you do as soon as you post. This could dilute the overall value of their like and could make them feel like just another fan. Your partner may also feel intimidated by your social media harem. If 50 people like your post, do you care more about their likes or your partners 1 measly like? Some people feel intimidated by this and think it’s just too much to compete with.

10)    Your partner shares more with their audience than they do with you.  In the old days, if you had big news to share, you would share it with your partner first and then call friends and family. Today with social media, your partner can often be last to know if you post the news first for all to find out. Perhaps you have a very busy job and just want to get the news out, but if you are with someone with traditional values, this will feel like a slap in the face.  Some people won’t slow down to share things with their partner first before sharing it with the world on social media. If you are uncomfortable learning about your partner’s day on social media rather than through them directly, you may not be a match.

Take social media intel seriously and use the behavioral data to determine if you are a good match with someone. Digital compatibility is just as important as real-world compatibility in today’s dating world. To ignore it is to ignore a new reality of dating. If you don’t like the idea of being with someone who posts a new professional achievement daily online to push their personal brand forward, can you really be a match long-term? Or will you always feel uncomfortable every time you refresh your newsfeed?

Instead of ignoring these feelings, we should be facing them head on much earlier on in the dating process. People make the mistake of ignoring their gut instincts or saying it’s “just social media” but social media is a further extension of our lives, and every aspect of our lives should feel fully integrated and comfortable for the people we choose to spend our time with, both online and offline.



Digital Strategist Kris Ruby Discusses How Publications Increase Revenue In A ‘Grow or Die’ Environment

Social Media Strategist Kris Ruby CEO of Ruby Media Group recently joined Cheddar live from The New York Stock Exchange to discuss innovative ways the publishing industry is changing the way it looks at revenue and why companies are investing in millennial talent.

In this video, Kris Ruby discusses:

  • Why a recent study showed a positive outlook for magazine media and what to make of the outlook.
  • How media companies are taking a new approach to making money
  • How social media plays a role in media companies making money and if it is truly a reliable revenue source
  • How other companies can keep up when Facebook and Google have a combined 57.1% of market share this year

PLUS the answer to…

  • Is there any money to be made in print or is it all in digital?

Watch to find out!

https://www.youtube.com/watch?v=zeWZbxjOJHg

 


NY Social Media Strategist Kris Ruby on Fox News Discussing Social Media Algorithms

NYC Social Media Strategist Kris Ruby of Ruby Media Group was recently on Fox News discussing social media algorithms.  YouTube linked the Notre Dame fire to 9/11 and Twiter wrongly flagged tweets for sensitive content. Why can’t social media platforms get it right? Watch to find out. 

https://www.youtube.com/watch?v=abjOW5jZFlo&t=20s

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Social Media Marketing Pricing | How Much Social Media Really Costs

The Real Reason Why Social Media Marketing Will Cost More in 2019

THE MYTH OF ‘FREE’ SOCIAL MEDIA

If you’re a small business owner contemplating your next move in the changing social media landscape, remember this: the illusion that social media marketing is “free” is just that…an illusion. Using social media networks may be low or no cost, but what your company shares on them is as valuable as traditional advertising. As a result, real social media marketing takes time to produce content that can stand out in an already over-saturated market.

From the initial post idea to concept, execution, creative work, hashtag research, Instagram Story strategy, photo sourcing and numerous rounds of edits, a social media post is never just a simple “post.” A post with no meaning behind it is just a photo and nothing more. Your business deserves more.

WHY YOUR BUSINESS NEEDS A LARGER SOCIAL MEDIA BUDGET IN 2019

As the saying goes, you get what you pay for.  If you are paying more for better creative, you are buying a more polished final product that will spread further in the digital ecosystem. Larger social media budgets help your social media marketing agency achieve the following:

1) Produce better creative.
2) Increase the visibility of the creative to a larger, targeted audience.

This is critical to fighting any new algorithm changes, such as the one that Facebook released earlier this year. You will be equipped with an arsenal of compelling content and media budgets to boost the content.

THE SOCIAL MEDIA ALGORITHM DEBATE

Every time there is an algorithm change in the major social media networks, including Facebook or Instagram, debate ensues between digital marketing experts. Some marketers believe that if agencies are creating great content all along, they will be immune to algorithm changes. Other marketers believe that with algorithm changes comes increased budgetary requirements for ad spend to have more visibility of your content. While creating great content will certainly help immunity, you can only fight an algorithm change so hard if you have limited-to-no resource allocation on ad spend for these platforms.

So, is it really about who is right in this debate, or is the larger issue how to define what great content means in the evolution of social media marketing. For example, a static photo post could have been considered great five years ago, whereas today, a video or GIF is much more compelling. In 2019, you need discretionary dollars to create what is considered great as content consumption needs change.

WHAT GREAT MARKETING CONTENT LOOKS LIKE TODAY VS. 5 YEARS AGO

In the old days of traditional advertising, companies spent weeks on one piece of creative that went into a magazine, newspaper or billboard. But then social media became the new magazine or the new billboard. However, with the advent of social media platforms, creative typically seen in print outlets is is expected to be produced daily and tenfold. In addition, videos were on the rise and social media platforms changed how viewers would see things and when.

Social media marketing experts tell people to just “create better content” by posting more videos daily, doing Facebook ads daily and creating more graphic content. This comes with an incremental price tag that continues to increase when many small business owners aren’t even sold on the ROI of social media to begin with. It is important to understand the cost associated with all of these recommendations for the labor involved to produce this level of content.

WHERE YOUR SOCIAL MEDIA MARKETING AGENCY RETAINER DOLLARS GO

Producing this level of content requires more labor and a diverse skill set that includes graphic design, copywriting, photography, video production, branding and so much more. However, not every social media marketer is going to be a specialist in each of these areas. Therefore, social media marketing agencies now have to bring on specialists to produce this type of content. Rising labor costs from the agency side have to remain in line with the fees to produce the creative required for social media.

The disconnect is that many small business owners believe a social media marketing specialist should possess all of these skills if they are hiring them. They do not want to pay a separate fee for the other services or specialists. This does a great disservice to photographers, videographers, writers, and graphic designers. All business owners need to understand that just because you or your social media marketing specialist own an iPhone, it does not mean you or they are a great photographer. The unrealistic expectation that you should be able to replace an entire industry to keep up with content output demands is hurting everyone across the board.

Using the same tool does not mean you have the same craft. You hire a photographer for their vision, intricate knowledge of lighting and ability to shoot something you may not see. You hire a social media marketer to put all of this together and build a brand for your business. When you believe that a social media professional should be able to be a photographer and a marketer, you are hurting your business. A social media marketer is skilled at taking all of these assets and creating a beautiful Instagram grid. Not all, however, are skilled at taking photos or having the same artistic vision a photographer has. Similarly, a great copywriter may produce excellent copy for Facebook posts, but may struggle with producing a visually appealing Instagram theme. But it’s all social media, right?

In addition to bringing on specialists to create social media content for each platform, there is also a great deal of manual labor that goes into the tactical side of social media. You may be wondering where all of your social media dollars go on a monthly basis to produce this content. At RMG, your social media manager does the following for you on a day-to-day- basis:

• Strategic Social Media Consulting
• Post Ideation/ Brainstorming
• Content Calendar Approval
• Content Edit Rounds
• Further Client Approval Edit
• Hashtag Research
• Tagging of posts
• Photo/ Video shoots to produce assets
• Grid Layout of content
• Live Feed Story Creation (separate content from feed content)
• Boosting Posts
• Creation of FB Events
• Creation of branded cover photos/ events/ graphics
• Responding to DM’s/ Comments/ Inquiries on behalf of the brand
• Favoriting comments

Many small business owners already think that paying for social media marketing is too expensive. On the other hand, many agency owners think that their services are way underpriced for what they are delivering. Essentially, two different ideas of what constitutes value for money in the social media landscape is the cause of the friction. As a business owner, you want your budget to stay the same, but the truth is that to compete in new social media ecosystem and stay ahead of algorithm changes, you need to increase your social media marketing budget. If a social media agency owner is to deliver the type of content that is needed for a business to stay relevant, they will most likely need to request a larger retainer.

WHY THE TRADITIONAL SOCIAL MEDIA AGENCY MODEL IS BROKEN FOR SMALL BUSINESSES

The traditional social media agency model for small business owners is simply broken. Expectations on content output continue to increase, while fees stay the same. But the changes were so gradual, it was hard to stop the slide. This meant that costs for social media marketing subscriptions, software and talent all continued to rise, while retainers did not. What is needed to make an impact on social media and what people are generally prepared to pay for that, is incongruent with market rates for these services.

Social Media Marketing agencies that primarily work with small businesses will struggle to deliver real results without raising retainer costs to allocate for media buying and increased content production. On the other hand, NYC Social Media Marketing agencies that are given budgets for the creative required to compete will rise to the top.

HOW TO FIGHT THE ALGORITHM CHANGES WITHOUT INCREASING SOCIAL MEDIA SPEND

So where does this leave small businesses, and social media marketing companies for small businesses? If you can’t pay increased fees to produce the creative necessary to compete on social media platforms, spend more time focused on long-form content or other outlets where you will see greater rewards on a limited budget. Those who produce great content will win in this social media economy. However, it would be negligent to say that content alone is enough. You do need to allocate resources for digital advertising if you want the content to be seen by a larger audience.

SOCIAL MEDIA PLATFORMS ARE RENTED SPACE

At some point in the near future, social media platforms may charge companies to use their platforms. It is important to remember that social media platforms are merely rented space. Think about it this way- it is better to own than to rent property. The same is true for social media- invest the time in creating content that you “own” and if you get kicked out as a tenant of a specific social media platform (Facebook starts charging users), you can take your content and move it to another platform (Twitter) without feeling like your investment went down the drain. Diversify your social media assets so you are not putting all of your content into one network that may change at any moment due to algorithm changes, and always save a copy of your content in case the platform decides to remove your account or block your content.

WHAT YOU WILL GET OUT OF AN INCREASED SOCIAL MEDIA SPEND

When you invest in better content marketing for social media, you are getting so much more than a good post. You are getting content that can be reused and disseminated in so many different ways. For example, let’s say that you are a New York City physician who is investing in a social media content strategy, the content could be repurposed for:

• Imagery in an upcoming PowerPoint presentation at a healthcare conference
• Patient Collateral
• Blog Post Imagery
• Social Media Posts across several platforms
• Flyers

The trick is to learn how to leverage one piece of content in different platforms beyond just using it as a simple post to get the most out of it. There should be a plan for creating/producing the content and a secondary plan for the promotion and dissemination of the content so that it can reach your entire patient base in a way that builds your practice.

THE FUTURE OF SOCIAL MEDIA MARKETING 

It is critical that small business owners begin to understand why they have to pay more for a similar level of social engagement as they received before. Similarly, it is also important to understand the bind that agencies are in when business owners decide not to increase budgets for social media marketing services. If a social media agency carries on without a proper budget for boosting posts and producing the required creative, a limited number of people will be viewing the content, and the ROI may be limited.

If you are planning on hiring a social media marketing agency in 2019, equip them with the proper resources to create the necessary content for your business to compete in a saturated digital ecosystem. This will benefit your business and you will see stronger results, better creative and a more substantial long-term ROI.


Digital Media Strategist Kris Ruby Discusses How Social Media Can Impact Marriage & Divorce

NY Social Media Expert Kris Ruby was recently on RT America with NY Divorce Attorney James Sexton discussing how Social Media Can Impact Divorce Proceedings. Can Social Media Harm Your Marriage? Click here to watch the full segment.

https://www.youtube.com/watch?v=3djIy5zgdYY