Cancel Culture | The Playbook for Defending Your Brand Cancel culture was a key theme at the 2020 Republican National Convention but is it a real worry for brands? This branding expert says yes. *Date last updated: October 2022 Has your company been impacted by cancel culture backlash? If so, you’re not alone. … Read more »
Read more »SOCIAL MEDIA AND POLITICS Social media is a critical component of every conservative campaign to win and influence public opinion. Paid Facebook ads have always been a critical tool for political campaign managers to target prospective voters. However, Elizabeth Warren recently dared Facebook with an intentionally false ad. In a recent Fox News segment, Social… Read more »
Read more »The intersection of brand activism, personal branding, and corporate brand marketing. As racial tensions continue to rise in the United States, one thing is clear: there is no longer a separation of social justice issues from the work we do in public relations, advertising, and marketing. What is brand activism? Brand activism is the process… Read more »
Read more »What is Section 230 of The Communications Decency Act? “Platforms are more or less immune from liability arising out of user-generated content.” It is important to preface this article by stating that Section 230 is currently one of the most controversial topics in America. Everyone has a different opinion on the future of the Internet… Read more »
Read more »TIKTOK: NATIONAL SECURITY THREAT Why is TikTok potentially being banned in America? Recently, the FCC asked Apple & Google to remove TikTok app from their stores. TikTok is currently under fire from U.S. Senators over ties with the Chinese government. In a recent update to the TOS, the company stated they plan to collect… Read more »
Read more »Digital Transformation The impact of the pandemic on social media marketing, public relations, and brand marketing As publicists, brand marketers, and agency owners, many of us were not prepared for the coronavirus pandemic. Most of us never lived during a pandemic, let alone personally experienced one. This is where crisis communications training will become… Read more »
Read more »Why is your personal brand important and how can a thought leadership marketing strategy help you create new business development opportunities? Every CEO must create a personal brand strategy today. I was recently a guest on Power Lunch Live Show with Rhett Powers. During this hour-long discussion with Forbes writer Rhett Powers, we cover… Read more »
Read more »B2B PUBLIC RELATIONS: HOW DO I GET MEDIA EXPOSURE FOR MY COMPANY? Are you interested in building out a thought leadership PR strategy? I was recently a guest on the Predictable B2B Success Podcast hosted by Vinay Koshy. The Predictable B2B Success podcast is a marketing podcast for B2B marketers and public relations professionals…. Read more »
Read more »Grow your business and audience by working with social media influencers. Want to gain visibility in front of millions of Instagram users? Consider influencer marketing in your integrated marketing communications strategy. WHAT IS INFLUENCER MARKETING? Influencer marketing is the process of being influenced on social media marketing platforms and digital channels by key… Read more »
Read more »How to get Media & Press Coverage for your business Secrets, strategies, and tools from a PR Insider to help you get maximum media exposure Hi! I am Kris Ruby. I have been successfully executing public relations campaigns for brands, entrepreneurs, and doctors in private practice for over twelve years. In this article, you will… Read more »
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