The Ultimate Guide to Creating a PR & Marketing AI Strategy The global writing assistant software industry is expected to be worth $763.93 million in 2026. A new industry exists around optimizing digital content for comprehensiveness on Google search results. Every business needs content to survive in the digital economy. But creating that content… Read more »
Read more »How to leverage Social Audio for Public Relations Clubhouse App For Public Relations and Business: What Entrepreneurs and Business Owners Need To Know Should you include Clubhouse in your marketing and communication strategy? Is using the new social audio app right for your business? How can you use Twitter Spaces in your public relations strategy?… Read more »
Read more »Public Relations and Content Marketing Masterclass: PR for SEO Jeff Coyle of MarketMuse and Kris Ruby of Ruby Media Group Learn the secret to optimizing earned media and publicity in your content marketing strategy! Publicity and media coverage can skyrocket earned media results when prospects search for your business online. It is a… Read more »
Read more »Cancel Culture | The Playbook for Defending Your Brand Cancel culture was a key theme at the 2020 Republican National Convention but is it a real worry for brands? This branding expert says yes. *Date last updated: October 2023 Has your company been impacted by cancel culture backlash? If so, you’re not alone. … Read more »
Read more »SOCIAL MEDIA AND POLITICS Social media is a critical component of every conservative campaign to win and influence public opinion. Paid Facebook ads have always been a critical tool for political campaign managers to target prospective voters. However, Elizabeth Warren recently dared Facebook with an intentionally false ad. In a recent Fox News segment, Social… Read more »
Read more »The intersection of brand activism, personal branding, and corporate brand marketing. As racial tensions continue to rise in the United States, one thing is clear: there is no longer a separation of social justice issues from the work we do in public relations, advertising, and marketing. What is brand activism? Brand activism is the process… Read more »
Read more »What is Section 230 of The Communications Decency Act? “Platforms are more or less immune from liability arising out of user-generated content.” It is important to preface this article by stating that Section 230 is currently one of the most controversial topics in America. Everyone has a different opinion on the future of the Internet… Read more »
Read more »TIKTOK: NATIONAL SECURITY THREAT Why is TikTok potentially being banned in America? Recently, the FCC asked Apple & Google to remove the TikTok app from their stores. TikTok is currently under fire from U.S. Senators over ties with the Chinese government. In a recent update to the TOS, the company stated they plan to… Read more »
Read more »Digital Transformation The impact of the pandemic on social media marketing, public relations, and brand marketing As publicists, brand marketers, and agency owners, many of us were not prepared for the coronavirus pandemic. Most of us never lived during a pandemic, let alone personally experienced one. This is where crisis communications training will become… Read more »
Read more »Why is your personal brand important and how can a thought leadership marketing strategy help you create new business development opportunities? Every CEO must create a personal brand strategy today. I was recently a guest on Power Lunch Live Show with Rhett Powers. During this hour-long discussion with Forbes writer Rhett Powers, we cover… Read more »
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