Posts By: KrisRuby

10 Workplace Etiquette Mistakes You’re Making on Social Media

You walked into work this morning and headed to your cubicle as usual, but you couldn’t shake the feeling that something was wrong. When you went to get your coffee in the break room, several of your co-workers looked at you and whispered. When you passed your boss in the hall, she made an excuse not to talk to you. You can’t help but wonder: Was it that political post you made on Facebook last night? Was it your weekend party photo on Instagram? Was it that late night drunken tweet?

Most importantly, is it going to cost you your job?

Workplace etiquette has always been a nebulous, confusing social territory even before the days of social media. Professional boundaries and personal boundaries of behavior are very different. Social media further blurs the line between the two, making it harder than ever to know the appropriate social cues and responses.

If you worry that you’re making gaffes with social media that could cost you your job, you could be right.

Here are 10 workplace etiquette social media blunders to avoid:

1. Posting photos during business hours

There is nothing wrong with posting endless photos of your baby or your dog in private, but steer clear of posting all of this during business hours. After you have posted the 500th photo of your baby, your employer may begin to question what your top priority is. Of course, not every post should be about work; balance is essential.

2. Friending co-workers you don’t know

If you know your colleagues well and you chat a lot at the office, it might make sense to add them on social media. But if you don’t have a close relationship with a colleague, adding them on Facebook or Snapchat might just be awkward. After all, you avoid talking in the break room, so why would you want to connect online?

The basic rule is this: online boundaries should be a reflection of offline boundaries. If you try to cross one of those lines on the web, it could potentially lead to an uncomfortable situation.

3. Not understanding how each social media network works

LinkedIn is the best social media platform for connecting with colleagues and staying in touch. However, it should not be used the same way Facebook or Twitter is used. Your LinkedIn connections want to see work anniversaries, business blogs and press mentions. They don’t want to see party photos or personal content. If you’re going to be on the social media sites, follow the rules for what is socially (and professionally) acceptable to post on each one.

4. Being overly personal on social media

This is perhaps the biggest workplace blunder I hear people complain about behind co-workers backs. The people who work with you do not want to hear an endless saga from you about your failed marriage or your financial woes. It makes them see you in a different light. Eventually, they will unfollow you on Facebook because it’s nicer than unfriending you altogether. Therapists are for venting, not Facebook.

5. Not being discreet about your Facebook groups

Joining groups on Facebook is one of the primary reasons people like to use it. However, most people don’t realize that your groups can often be visible to your Facebook friends. If you don’t want your co-workers to see that you’re part of the Overeaters Anonymous Facebook group, you may want to consider joining other groups. Even if you’re able to successfully hide your groups, when someone goes to join a group, it will still tell them which of their friends are in that group. Additionally, anyone in the group can screenshot your private posts in the group, which can leak out beyond social media.

6. Mis-using live stories

This pertains to Facebook Live, Snapchat, and Instagram Live. All are these are great if you want to embrace live sharing. However, if you start watching a previous co-workers Instagram Live story, remember that they can see who is watching them. At some point, it begins to look stalker-ish if you watch peoples stories that you had a bad relationship with. The same is true for any of the live sharing social media sites. When you look at an Instagram photo, no one can tell unless you like it. When you look at an Instagram story, the poster knows who is watching.

7. Breaking dinner table rules

Just like your mother said, you should never discuss politics, sex, or religion at the dinner table. These rules apply to the office, and, if your boss or co-workers can see your posts, that means they also apply on social media. We don’t always think about what we are doing when we comment on someone else’s political post online. But if those posts are in public, you could end up regretting it the next day when someone screenshots it and uses it against you. In today’s divisive political climate, the wrong political remark could cost you your job.

8. Not filtering your posts 

On Facebook, you can filter your posts, and on Google Plus, you can add people to different Circles. These systems allow you to only share content with certain people in your life. Filters allow you to share things with family or friends that you aren’t comfortable sharing with your co-workers. If you aren’t using filters, groups, and circles, you are publicly posting everything.

9. Sharing without reading

How often do you re-share a video or an article without actually watching or reading the entire thing? Our online profiles are curated reflections of our personalities. But while we are busy skimming content and re-sharing what we think reflects our views, we can sometimes miss key details. For example, you might share an article because you like the headline—but later you find out the headline is misleading and the content does not represent your feelings at all. Always read or watch content in full before you share it so that you are clear on what you are endorsing.

10. Not checking up on what your friends and family are posting

Finally, you aren’t the only one who can destroy your professional reputation; friends and family can too if they are indiscreet with their tagging. Adjust your settings so that people need to ask your permission before they tag you. Your boss may have very different political views than your mom does, so keep them separate to be safe.

Social media should tell a story about you that you would be comfortable sharing with your boss. Regularly post updates that help to cultivate a story of professional dedication and success, and avoid sharing content that tells a story you don’t want bosses, co-workers or headhunters to hear.

Kris Ruby is the CEO of Ruby Media Group, a Public Relations and Social Media Agency. Kris Ruby is a frequent on air TV contributor and speaks on social media, tech trends and crisis communications. For more information, visit rubymediagroup.com or www.krisruby.com

Follow Kris Ruby on Twitter @rubymediagroup and @sparklingruby

©2017 Ruby Media Group, Inc. All Rights Reserved.


BU COM Alumni Kris Ruby Leads Personal Branding Workshop for Executives

I was thrilled to lead an interactive personal branding workshop recently for Boston University’s College of Communications alumni. For the full webinar, click here: 

Do you recognize the need to establish a personal brand, yet are unsure how to do so? During this webinar, Ruby Media Group CEO & Social Media Expert Kris Ruby will teach you the top 5 ways to leverage social media and digital PR to build a brand to stand out from your competitors.

During the webinar, Kris Ruby (COM ’09) will cover the following key points:

  • How to be positioned as a source so the media calls on you for quotes
  • How to leverage content marketing to increase inbound interest in your brand
  • How to use social media to make new connections with members of the media

Webinar main topic / industry: PR, Marketing, Communications, Branding

Webinar Target Audience: Mid-level managers and senior executives with intermediate prior knowledge of social media

Kris Ruby (COM ’09) is the founder of Ruby Media Group (RMG), a full-service Public Relations and Social Media Agency. RMG specializes in creating award-winning integrated public relations and social media campaigns. Ruby works with top Executives to help position their brands in the ever-changing world of social media. Kristen graduated from Boston University’s College of Communication in 2009 with a major in Public Relations. Kris is one of America’s pre-eminent social media experts on social media and is a frequent on air contributor on FOX News, CNBC, GMA, The Today Show and more. Kris was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars. For more information, visit www.rubymediagroup.com or www.krisruby.com


30 Tips to Boost Your Instagram Marketing

30 tips to boost instagram marketing

There are 300 million active users on Instagram every month, and every day 1 billion photos are liked. Quality posts are better than quantity, especially on Instagram. According to Forrester research, Instagram user interactions with brands is 400% higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.

The facts speak for themselves – Instagram is a must for building and branding your business. However, if you are an Instagram newbie, here are 30 tips to help you maximize your Instagram exposure.

For starters, make sure your handle is recognizable and easy to search.

1. Use popular hashtags every day of the week to increase searchability. These include #motivationmonday, #transformationtuesday, #wisdomwednesday, #tbt, etc.

2. Search for people who are mentioning your brand and use the Repost app to re-gram any brand mentions. Be sure to @mention customers and tag them in posts.

3. Connect with businesses using hashtags & geo-tags and be sure to utilize the location feature on each post.

4. Create a unique hashtag that is relevant to your business that followers can use and TELL people to use it. A custom hashtag is worthless if you don’t tell anyone to use it.

5. Tag brand names, users, and locations in posts to increase searchability.

6. Show followers what is taking place in your business behind-the-scenes” and hashtag it with #BTS.

7. Increase visibility by liking and commenting on prospect’s photos. If you like and comment on photos, people will come back to check out your account and are more likely to follow you back.

Golden Rule: like and leave a heartfelt comment on ONE photo per day.

8. Offer exclusive content – if you are launching a new product or service line on Instagram, try creating an exclusive offer and offer followers a unique code to track how effective the promotion was.

9. Leverage user-generated content by running a photo contest. Use all images, even those that do not win, to help promote the brand as fresh content.

10. Run Instagram celeb “takeovers” with local celebs or influencers to drive more traffic and engagement back to your page.

11. Focus on the entire post, not just the image. The image may be the star, and the hashtags may offer context, but the caption tells a specific story and gives insight into you as an expert and the context of the photo.

12. Use apps, such as Afterlight, VSCO, Whitagram, Pic Stitch, Aviary, Lumify, Hyperlapse, Quick, Bokehful, Snapseed to edit photos. Studies have shown photos using the follower filters get more likes: Mayfair, Inkwell, Amaro, Walden and Lo-Fi.

13. Post and re-post images that show your product or service in use, while also using hashtags in conversation where your optimal follower will be.

14. Follow/monitor top trends to grow your brand’s awareness and stay on top of specific industry trends.

15. Get to know your followers to make posts more relevant to them. When someone follows you, follow them back and then analyze what your followers are interested in, what hashtags they use, etc.

16. Run engaging contests. Have an incentive for your community to share content and promote your brand with the use of prizes and giveaways. For example, National Geographic hosted a #MyAWAY Contest where users could upload photos of places that, to them, are an escape. On Instagram, they would tag the photos with #MyAWAY and at the end of the contest period, one lucky fan wins a digital camera plus goodies from NatGeo and Go RVing.

17. Reward your followers: Create lasting relationships with followers by using discount codes. Reach out and connect with influencers one-on-one. Brands that go the extra mile reward their Instagram followers see better success rates.

18. Connect your Instagram account to your website, and link all social channels to expand your reach to new or existing communities. This creates an avenue of traffic for each social media site. For example, make your Instagram account visible on Facebook. Post photos that show the lifestyle of your customers, while staying relevant to your brand. Your account should be a balance of fun pictures (pictures of cute animals or funny pop-culture references), mingled with promotional business photos).

19. “Feed speed” is a critical factor in your brand’s Instagram success. There is a fine line between agitating your followers with a daily clogging of their newsfeed and posting so infrequently that your followers forget you exist. Create a posting schedule that allows you to track what works and decide which direction to take next.

20. Post at peak times. According to a study by TrackMaven, the most effective days to post are Friday, Saturday and Sunday. Another study found that posting at 5 PM EST yields a higher engagement rate.

21. Leverage video. Use diverse visual formatting, such as 15 seconds of video or a cinemagraph (still photographs in which a repeated movement occurs.)

22. Add locations to all your post to increase searchability and geo-targeting.

23. Plan posts in advance. Use services such as Latergram, HootSuite or TweetDeck to help with this process.

24. Show appreciation for your followers by featuring them using your products or service. For example, Sharpie powers their Instagram account with fan-submitted doodles created with their line of markers & pens.

25. Like your followers photos and comment on their posts.

26. Make sure all of your graphics are consistent using a graphic design software such as canva.com Be sure to use canvas “magic resize” tool to resize images to spec to fit the Instagram specs.

27. Respond in real time to the latest trending content. Keep your followers entertained and engaged.

Think of Instagram as a vision board for your business. Post photos that will inspire your prospects to be part of the lifestyle that is associated with your company.

28. Include a call to action- tell people what you want them to do. This may seem simple- but it is often overlooked!

29. Reverse Engineer. If you are trying to get prospects who may be interested in your services, think about their hobbies and demographic profile. Search for hashtags that align with their hobbies, such as #yachting #countryclub or #hamptons. From there, like and comment on their photos and follow them directly. They may even follow you back! You’re welcome 🙂

30.  Measure, Measure, Measure! Observe when your followers are online. What images/posts do your followers respond best to? Where are your new followers coming from? Is your brand growing or shrinking on Instagram?  To refine your Instagram strategy, it’s important to know what resonates best with your audience.

By following these tips, you will maximize your Instagram exposure and, as a result, increase your brand awareness.


Kris Ruby on Fox & Friends

Social Media Expert Kris Ruby was thrilled to be back on Fox & Friends discussing top ways to spot fake Internet reviews before before booking your next vacation.

kris ruby fox news social media expert

Watch the full segment here




How to Maximize National Media Exposure

social media agency expert kris ruby fox news

 

Score! You just landed a hit on a national TV show. But now you may be wondering, how do I maximize the appearance? The truth is, the most important part of the hit isn’t the actual hit. It is what you DO with the hit before, during, and after. To make the most of it, you have to ramp up your social media efforts and make sure you are creating engaging content.

Don’t wait until after the interview is over to start promoting it and getting your followers involved.

Live tweet: Start by encouraging fans to live tweet with you before, during and after the show. For example, one tweet might be, “Have any questions for @yourname on @Nameofshow? Tweet them to us before #nameofshow at 8 pm.” According to ExpandedRamblings.com, 47% of people who follow a brand on Twitter are more likely to visit that company’s website, so it’s important to be active.

Use your audience to promote: Simply ask your Twitter followers or newsletter subscribers to help promote the appearance. Fans love to help their favorite thought leader gain more notoriety.

Integrate social media: Be sure to tag and hashtag the media outlet and handles of any interviewers in all tweets mentioning the show. This will show the outlet that you are socially engaged and are interested in moving eyeballs to their network.

Search hashtags: If you really want to see what everyone is saying about you on Twitter, search “all tweets” and search for the hashtag of the show, mentions to the show, mentions with your handle, and any relevant content. Sometimes people will post their thoughts on the segment with the handle of the show directly without mentioning your handle. Remember, that sometimes people will post their thoughts on the segment with the handle of the show directly without mentioning your handle.  If you are a frequent On-Air Commentator, you may want to purchase a monitoring app, such as Mention, which will aggregate all of the social mentions for you.

Share behind-the-scenes moments: Fans want to see more than what they just see on television, so while you are in the green room, tweet a photo or post one on Instagram. If there are other guests in the room, take photos and share them on your social media or create a Vine. Be sure to tag the people in the photo!

Increase viewer engagement: Until it’s time for your appearance, host a live Twitter chat, answering behind the-scenes questions. This builds an ongoing relationship with your audience.

Ask questions: Questions require answers and that leads to interaction. For example, after the show you can tweet, “What did you think of the segment?” “Did I wear the right dress?”

Stay positive: Social media builds relationships with your audience, but one negative post can ruin it all. Stay positive and be aware of what you are posting. If something does go wrong, learn how to take a digital detox. For example, if you post something questionable – a photo or a tweet – that offends a core part of your audience, remove it. Stay away from social media for a while.

Close the door on drama: Tweeting includes responding, but getting involved with someone else’s drama can be a big mistake. Know when to stop.

Pull in a team: If you will be wearing a special brand, tweet to the brand before the appearance and let them know. Most likely, they will retweet you. This increases the likelihood of them putting out their own tweet or post promoting it that you could then retweet. Ex. “Love the outfit @InfluencerX is wearing on the segment? Get it here.”

Once the appearance is over, continue tweeting links and clips, posting photos on Instagram and Facebook or promoting a Vine from the green room. Post the appearance on your blog.  Do as much as you can to maximize the appearance and engage with your audience to publicize it even more.


Top 5 Reasons to Hire a PR Agency in 2016

westchester pr agency

 

No matter how small or large your company is, public relations is an important tool for your business. An effective public relations campaign can help to get your name, and your company, in the media. A well-focused campaign can establish you as an expert, or thought leader, in your field by making you a go-to resource for journalists and broadcasters. It can also put your products right in front of the consumers who you are trying to reach.

There are many aspects to running a business, so it’s important to leave the public relations responsibilities to the experts. If you are a doctor, you should focus on being the best doctor in your field. If you are a toymaker, you should be the best toymaker in your industry. Let a public relations expert handle your publicity.

There are several other important reasons why you should hire a public relations expert:

  • You’re too busy: Of course that’s the way it should be. Your time should be focused on being a doctor, CEO or entrepreneur and let the public relations expert focus on getting publicity for your business.
  • PR firms have media contacts: Do you know who the local newspaper editor is? Or how to reach local bloggers who will write about your business? Probably not, but public relations experts know and will be able to contact them, pitch them stories and develop ongoing relationships with them.
  • PR firms know how to package stories: According to this article, the average American attention span in 2013 was 8 seconds. Public relations experts know how to develop content that will reach your audience quickly and keep them engaged, whether it’s for six seconds (the length of a Vine video), 8 seconds or 30 minutes.
  • Public relations experts know crisis control: All it takes is one disgruntled employee who tweets something negative about your business or uploads a detrimental video to YouTube and it goes viral before your business is on the receiving end of a major public relations crisis. Before you even have time to react, your public relations firm will decide on a course of action and respond appropriately, making sure that you come out looking much better in the end.
  • Public relations campaigns are cost effective: Bill Gates once said, “If I only had a dollar, I’d spend it on public relations.” There are public relations campaigns for every budget, whether you are a startup business or you have been around for decades. The first step is to identify your goals and then develop a plan for reaching those goals. A public relations specialist can do this for you, no matter what your budget.

Like this post and follow me to read more posts like this one.

For more information, visit www.krisruby.com and follow me on Twitter: @sparklingruby

©2016 Ruby Media Group, Inc. All Rights Reserved.


How to Maximize Press Hits on Social Media

westchester pr social media agency rmg

 

Congratulations, you were interviewed in Oprah’s Magazine “O” or your business was featured on the Yahoo homepage and the article has now gone viral. You’ve secured a huge press hit, but instead of just popping the bubbly and celebrating with your closest friends, get on your social media networks and maximize the buzz! In addition to tweeting out the news, you should follow RMG’s top tips to make sure that you lengthen your moment in the media sun.

Share, share that’s fair: It’s okay to let your customers and your followers know about the hit. Share the press link on your company’s social media networks and with clients that may benefit from the content shared in the article. If you have a email newsletter, be sure to include. However, put more than just the link. Instead, you should also give your followers something they can use from the article. For example, you should tweet “Here is the best tip that John Smith gave to Oprah to make your holidays happy,” not “I was quoted in Oprah!” unless, of course, you’re sending a direct tweet to your mother.

Say thank you: Include both the writer and the outlet’s handles in a tweet and thank them for the coverage. For example, tweet “Thanks @writer and @magazine for the great coverage on my business today @linktoarticle” and post something similar on your Facebook page.

Clip it and add it: Whether it’s one quote or an entire article, you should keep a running tally of what press coverage you have gotten. Clip the article, add it to the list and move it to the top. You should also post the clip on your company’s website. If you do not already have a press section on your website, add one. This builds a platform for you in the media that can lead to additional opportunities. Journalists and producers like to use experts who are trustworthy and have experience in the media. This proves that you are reliable and can provide great quotes.

Quote it: Speaking of quotes, be sure to pull out the best quotes written about your company and include them in your media kit. “O” magazine calls ABC company the ‘best new thing since sliced bread.’ That should be prominently displayed on your website and in your media kit.

Leverage it: Now when you send out press releases on your business, be sure to include “Ann Smith has been interviewed in “O” magazine at the top of the release. Sure, being interviewed in your hometown newspaper or your college alumni magazine means something to you, but when it comes to impressions, a national press hit will make a huge one.

Display it: Imagine walking into your office every day and seeing the “O” article up on the wall. Call it an inspiration, but you will be sure to break into a smile and keep working harder every time you see it. There are companies that turn articles into plaques that you can prominently display on your wall. Also be sure to send the article to other outlets that may want to do a follow-up story.

Move on: Most importantly, as time goes on, you will be judged by the last press hit you scored, so if the press hit in Oprah magazine was five years ago, what have you done since then? If that’s the only press hit you’re using to promote yourself, it will eventually look outdated.

Always be looking for new ways of attracting media attention. Your job here is never done.

Like this post and follow me to read more posts like this one.

For more information, follow me on Twitter: @sparklingruby 

©2016 Ruby Media Group, Inc. All Rights Reserved.


Six Steps To Get Booked On National Television

kris ruby fox news

Everyone wants to be on TV, but not everyone knows how to position themselves as an expert in order to get booked on TV. Whether you are working with an agency, a publicist, a TV booker or directly with a producer, here are the top things you need to do to maximize your chances of frequent on-air success:

  1. Brand yourself in a specific category. Producers are looking for subject matter experts to comment on breaking news stories, recent studies or trends. They want to work with specific experts as sources who can speak to highly technical content in a specific vertical. Brand yourself as the go-to expert in a niche category.
  2. Stay on top of industry news. Set up Google Alerts on the top keywords associated with your industry. Read the news daily to stay on top of industry trends.
  3. Personalize the news with your unique view. After you have identified a breaking news story you could comment on, write out your hit points on the topic. What is your unique opinion or slant as a subject matter expert on the story? What are the top three points you would want to get across on air if you had the chance to share your view on the story?
  4. Create a custom media list. Identify the producers who are covering your beat. Once you have identified them through Cision, Vocus or even Twitter, create a customized media list in Excel with their contact information. Only target producers who actually cover the type of news you want to speak about.
  5. Watch the shows you pitch. Do your research before pitching. You can be more effective getting booked on TV by watching the shows you pitch by looking for trends and the types of guests that are booked.
  6. Repeat the cycle. Continue to repeat the process as new stories come out in your field. Be persistent. Sometimes, your hit points could be great for a segment but the producer wants to go in a different direction. Other times the producer may love your points but already has someone else booked. If you want to make a name for yourself in the news, you have to be part of the news cycle.

As long as you continue to craft targeted, timely pitches to the right people — and stay on top of the news cycle — you too can start building your brand with TV appearances.

* This article originally appeared in FORBES

©2016 Ruby Media Group, Inc. All Rights Reserved.