Posts By: KrisRuby

B2B Marketing Podcast: How to Develop a PR Plan

  B2B PUBLIC RELATIONS: HOW DO I GET MEDIA EXPOSURE FOR MY COMPANY? Are you interested in building out a thought leadership PR strategy? I was recently a guest on the Predictable B2B Success Podcast hosted by Vinay Koshy. The Predictable B2B Success podcast is a marketing podcast for B2B marketers and public relations professionals…. Read more »

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Social Media Influencer Marketing: How to Work With Instagram Influencers to Grow Your Brand

    Grow your business and Instagram audience by working with social media influencers. Want to gain visibility in front of millions of Instagram users? Consider influencer marketing in your integrated marketing communications strategy. WHAT IS INFLUENCER MARKETING? Influencer marketing is the process of being “influenced” on social media marketing platforms and digital channels by… Read more »

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Pitch Perfect: Pitching the Media

How to get Media & Press Coverage for your business Secrets, strategies, and tools from a PR Insider to help you get maximum media exposure Hi! I am Kris Ruby. I have been successfully executing public relations campaigns for brands, entrepreneurs, and doctors in private practice for over twelve years. In this article, you will… Read more »

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Social Media Keynote Speaker Kris Ruby Millennial Awards

  “Millennials urged to create legacies on social media” Social Media Strategist Kris Ruby was the Keynote Speaker the 2019 Westfair Communications Millennial Awards. Kris Ruby told attendees that living in the social media age gives millennials a unique opportunity to have a lasting impact. “You have this huge opportunity to take the knowledge base that… Read more »

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Public Relations Podcast: Inbound PR Success

  Listen to the Inbound Success podcast interview I recorded to learn more about public relations and how you can leverage PR as part of your inbound marketing strategy. “It’s so interesting to me that somebody from the PR world so intuitively gets what it means to do inbound marketing correctly.  There’s a lot of… Read more »

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Facebook Dating Privacy Concerns

Ruby Media Group CEO was recently on TD Ameritrade discussing the launch of Facebook Dating in The United States as well as privacy concerns.   FACEBOOK DATING In The United States, Facebook’s user base is shrinking as many younger users move to other social networking sites. Facebook is looking to capitalize on user growth by… Read more »

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Traditional Marketing Vs. Digital Marketing

  Kris Ruby, CEO of Ruby Media Group, joined Cheddar TV to discuss how advertisers can effectively combine traditional and digital marketing methods. These are the Traditional Marketing Strategies That Won’t Die in the Digital Age Topics covered in this segment: Is traditional marketing still relevant? Can digital marketing replace traditional marketing? TRADITIONAL MARKETING TECHNIQUES… Read more »

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Women in PR “Publicist Of The Week”

Kris Ruby, CEO of Ruby Media Group, was recently named Women in PR’s “Publicist of The Week.” Here is some advice we wanted to share with other aspiring publicists after 12 years of working in the PR field. PUBLICIST CAREER ADVICE What advice do you have for other entrepreneurs and aspiring publicists? Everything needs to… Read more »

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