Posts By: KrisRuby



Media Relations Guide

A Publicists Ultimate Guide to Strategic Media Relations 101 How can I use this media relations guide for my public relations campaign? This guide is for public relations practitioners looking to increase best practices and for clients who want to understand how the media really works so that they can form better relationships with their… Read more »

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Buying and Selling Instagram Accounts

Social Media Strategist Kris Ruby was recently interviewed by MarketWatch in the article titled, “This 23-year-old has made $120,000 buying and selling Instagram accounts.”     Here are just some Google search results you will see when searching “How to buy Instagram accounts.” “How to flip and sell Instagram accounts” “Sell your Instagram account with… Read more »

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Is the Curated Instagram Aesthetic Dead?

Ruby Media Group CEO Kris Ruby was quoted in a feature story in The Atlantic called “Influencers are abandoning the Instagram look.”   Is the curated Instagram aesthetic dead? Some say Instagram killed our museum culture while others say it reinvented it. Instagram museums and pop-ups were never truly meant as a replacement for museums…. Read more »

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Blogging for Business

  How do you write a successful business blog? Communicating with customers, patients and business partners is the key to new business success in our increasingly digital world.  However, doing so effectively can be a daunting process, especially at the beginning! Blogging is a great way to build authority, credibility, and search engine rankings. The… Read more »

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Kris Ruby in NY Post Discussing Instagram Meme Purge

NYC Social Media Strategist Kris Ruby, President of Ruby Media Group, was recently quoted in a NY Post article on the Instagram meme purge. Click here to read the full article “Instagram’s purge of accounts cost this teen $4,000 per month.” During the recent meme purge, many of the Instagram meme accounts were suspended without… Read more »

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5 Misconceptions About Publicists & Public Relations

What does a PR firm do? A publicist is responsible for generating exposure for your company and brand. Publicists help define your corporate public “persona” by crafting story angles, pitching stories to the media, coordinating interviews with journalists, writing fact sheets and electronic press kits, keeping updated media lists and monitoring your public image. Additionally,… Read more »

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