Kris Ruby

10 Ways You’re Sabotaging Your Chance Of Media Coverage

November 2, 2019 by KrisRuby

How to Get Media Coverage For Your Business As a seasoned Public Relations specialist for over a decade, I have seen Executives sabotage themselves when they try to pitch the media. They routinely make the same mistakes that hurt their media relations efforts and can kill a story from ever seeing the light of day…. Read more »

Traditional Marketing Vs. Digital Marketing

October 16, 2019 by KrisRuby

TRADITIONAL MARKETING TECHNIQUES THAT STILL MATTER Kris Ruby, CEO of Ruby Media Group, joined Cheddar TV to discuss how advertisers can effectively combine traditional and digital marketing methods. These are the Traditional Marketing Strategies That Won’t Die in the Digital Age Topics covered in this segment: Is traditional marketing still relevant? Can digital marketing… Read more »

Women in PR “Publicist Of The Week”

October 15, 2019 by KrisRuby

Women In Public Relations Kris Ruby, CEO of Ruby Media Group, was recently named Women in PR’s “Publicist of The Week.” Here is some advice we wanted to share with other aspiring publicists after 12 years of working in the PR industry. PUBLICIST CAREER ADVICE What advice do you have for other entrepreneurs and aspiring… Read more »

Political Bias: How Google’s Quality Raters’ Guidelines Impact SERP’s

September 22, 2019 by KrisRuby

Google recently settled with the National Labor Relations Board (NLRB) Over Political Bias Claims. In a recent segment on RT America, we discussed the Google antitrust probe and the political bias complaints from former Google employees. In this article, I discuss the following: Is there political bias in how Google displays search results?… Read more »

Corporate Social Responsibility, PR and the Rise of CEO Activism

September 14, 2019 by KrisRuby

150 CEOs of major companies demanded the Trump administration and Congress to take action on gun violence. In a recent segment on Fox Business, branding strategist Kris Ruby, CEO of Ruby Media Group, discussed: How CEOs and their companies can ‘do good’ in the court of public opinion Is CEO political activism fair to shareholders?… Read more »

Media Relations Guide

September 7, 2019 by KrisRuby

A Publicists Ultimate Guide to Strategic Media Relations 101 How can I use this media relations guide for my public relations campaign? This guide is for public relations practitioners looking to increase best practices and for clients who want to understand how the media really works so that they can form better relationships with their… Read more »

Buying and Selling Instagram Accounts

August 31, 2019 by KrisRuby

Social Media Strategist Kris Ruby was recently interviewed by MarketWatch in the article titled, “This 23-year-old has made $120,000 buying and selling Instagram accounts.” Here are just some Google search results you will see when searching “How to buy Instagram accounts.” “How to flip and sell Instagram accounts” “Sell your Instagram account with… Read more »

Is the Curated Instagram Aesthetic Dead?

August 31, 2019 by KrisRuby

Ruby Media Group CEO Kris Ruby was quoted in a feature story in The Atlantic called “Influencers are abandoning the Instagram look.” Is the curated Instagram aesthetic dead? Some say Instagram killed our museum culture while others say it reinvented it. Instagram museums and pop-ups were never truly meant as a replacement for museums…. Read more »

Blogging for Business

August 24, 2019 by KrisRuby

Business Blogging: The Ultimate Guide How do you write a successful business blog? Communicating with customers, patients and business partners is the key to new business success in our increasingly digital world. However, doing so effectively can be a daunting process, especially at the beginning! Blogging is a great way to build authority, credibility,… Read more »