Posts By: KrisRuby


Traditional Marketing Vs. Digital Marketing

  TRADITIONAL MARKETING TECHNIQUES THAT STILL MATTER Kris Ruby, CEO of Ruby Media Group, joined Cheddar TV to discuss how advertisers can effectively combine traditional and digital marketing methods. These are the Traditional Marketing Strategies That Won’t Die in the Digital Age Topics covered in this segment: Is traditional marketing still relevant? Can digital marketing… Read more »

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Women in PR “Publicist Of The Week”

Women In Public Relations Kris Ruby, CEO of Ruby Media Group, was recently named Women in PR’s “Publicist of The Week.” Here is some advice we wanted to share with other aspiring publicists after 12 years of working in the PR industry. PUBLICIST CAREER ADVICE What advice do you have for other entrepreneurs and aspiring… Read more »

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Media Relations Guide

A Publicists Ultimate Guide to Strategic Media Relations 101 How can I use this media relations guide for my public relations campaign? This guide is for public relations practitioners looking to increase best practices and for clients who want to understand how the media really works so that they can form better relationships with their… Read more »

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Buying and Selling Instagram Accounts

Social Media Strategist Kris Ruby was recently interviewed by MarketWatch in the article titled, “This 23-year-old has made $120,000 buying and selling Instagram accounts.”     Here are just some Google search results you will see when searching “How to buy Instagram accounts.” “How to flip and sell Instagram accounts” “Sell your Instagram account with… Read more »

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Is the Curated Instagram Aesthetic Dead?

Ruby Media Group CEO Kris Ruby was quoted in a feature story in The Atlantic called “Influencers are abandoning the Instagram look.”   Is the curated Instagram aesthetic dead? Some say Instagram killed our museum culture while others say it reinvented it. Instagram museums and pop-ups were never truly meant as a replacement for museums…. Read more »

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Blogging for Business

  Business Blogging: The Ultimate Guide How do you write a successful business blog? Communicating with customers, patients and business partners is the key to new business success in our increasingly digital world.  However, doing so effectively can be a daunting process, especially at the beginning! Blogging is a great way to build authority, credibility,… Read more »

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