Posts By: KrisRuby

Digital Media Strategist Kris Ruby Discusses How Social Media Can Impact Marriage & Divorce

NY Social Media Expert Kris Ruby was recently on RT America with NY Divorce Attorney James Sexton discussing how Social Media Can Impact Divorce Proceedings. Can Social Media Harm Your Marriage? Click here to watch the full segment.

https://www.youtube.com/watch?v=3djIy5zgdYY

 

 


PR For Startups: The Power of Public Relations For Your Startup

Public Relations Expert Kris Ruby to lead a special training for Propellant Labs: The Power of PR For Your Startup. Propellant Labs is a global launchpad for startups.  The online community of entrepreneurs and investors helps entrepreneurs build, launch and grow their ventures. Startups participate in remote demo days with Silicon Valley and Southern California investors. Ruby will speak to over 35 Founders of the incubator cohort on how to leverage media exposure to build your business.


Instagram for Business: 5 Ways to Make Your Next Brand Activation More Instagrammable

When it comes to showcasing your business in the community, you want to make sure you stand out from the clutter and have something that is Instagrammable. If you can’t hire a professional Westchester Public Relations firm to create press worthy activations, steal these tricks from us to make your corporate brand activation Insta Worthy:

 

Leverage social media for corporate event ideas – If you have already chosen an event theme but need more ideas bringing the activation to life, search under relevant hashtags on social media. For example, search “Corporate Event” on Pinterest, #CorporateEvent on Instagram or the full phrase on Facebook. If you are going with a unicorn theme, try searching under #unicornparty and create a mood board of everything you find to pull inspiration from.

Make it experiential – Think about how you can make the event more Instagrammable with user-generated content. Turn the brand activation into an experience that people want to share on social media. Add visual elements to make the activation pop, such as a flower wall, a balloon wall or even a colored background. People crave shareable social experiences, so think about how you can create this for them.

Create a custom hashtag – One way to capture photos is to create a custom hashtag that attendees can use on social media. Be sure to make the hashtag visible with signage at the event. You can follow the hashtag on Instagram to keep up with all of the tagged images so people can view the images post-event.

Don’t forget the swag – The best part of any PR event is always the swag bag. You can create your own custom swag bags and include branded items with the name/details of the event. For example, if you are planning a corporate event, you can give guests custom branded cookies with your logo on it. If you don’t have graphic design skills, you can have these custom-made for you.

Think visually – Sometimes the greatest ideas come from visual elements that are popular in pop culture. For example, we recently did an activation for Crowne Plaza White Plains for ‘Best of Westchester’ which included a pop-up bar and over 3,000 unicorn drink floaties. We promoted the drink floaties on social media before the event and during the event. Everyone wanted photos with the unicorn floaties and they were the hit of the event! Plus, people kept them after the event for pool parties which was an added bonus! Think about how you can create a branded visual item that people will want to put on their own Instagram feed, and that they will want to keep long after the event has ended.






NY Social Media Marketing Agency Founder Kris Ruby Shares How to Use Instagram Stories for Business

In this 15-minute video, Kris Ruby of NYC Social Media Marketing Company Ruby Media Group covers:

-What social media channels are better for B2B vs. B2C.
-How to determine your target audience on Facebook.
-Why influencer marketing is a growing trend.
-How to tell if someone has fake followers.
-Why the role of the traditional media gatekeeper is obsolete.
-Why engagement trumps the number of followers and vanity metrics.
-3 steps to take to become an influencer in your community.
-3 ways to leverage Instagram Stories to build more followers for your business.
-How to conduct hashtag research to increase visibility.
-Instagram feed posts vs. Story posts: the # 1 mistake you are making.

-PLUS: Live Social Media Consulting with TV News Anchor Shannon Lanier

https://www.youtube.com/watch?v=56HXjciLK5U

 


How To Pitch The Media Taught by Kris Ruby

Ruby Media Group Founder Kris Ruby recently taught the CSU Long Beach Department of Public Relations & Journalism students Media Relations Fundamentals. During the interactive Facebook Live teaching, students learned how to create a newsworthy pitch, how to secure press coverage and how to break into the Public Relations industry. Click here to watch the full media relations training.