DOCTORS ON TIKTOK
Doctors have turned to the popular social media app TikTok to share educational content and spread awareness about medical topics.
Thousands of people enjoy watching TikTok content posted by physicians.
But others claim they find the content unprofessional.
Medical TikTok Controversy:
Social media is turning many doctors, nurses, and other medical professionals into social media stars. But recently doctors have come under fire during the pandemic for posting dancing videos in hospitals where patients are dying of COVID-19. Should Doctors be Dancing on TikTok during the COVID-19 Pandemic?
On the one hand, people can’t get in to see their parents who are sick with COVID-19 and on the other they see doctors dancing in the hallways of hospitals.
Is this really that sympathetic to someone’s needs who may be grieving or losing a loved one during the pandemic?
Are doctors the new social media influencers during the pandemic? Social Media Strategist Kris Ruby recently discussed this topic with Randy Rauch on The Roach Show.
Everything is vying for attention on social media, but should that attention be limited during a pandemic to non-hospital corridors?
Is this harmless Tik Tok video actually a way for other people from external governments to see what’s going on with patients here?
Some Doctors quest for TikTok fame poses two risks:
1) National security threat.
2) Lack of empathy for the family members of Covid-19 patients.
Doctors and nurses are going viral on TikTok. But should nurses and medical doctors be dancing during a pandemic?
At first glance, this may sound like a harmless social media story. But it’s not.
The Army Followed the Pentagons Guidance and Bans Chinese-Owned TikTok App because it is considered a security threat.
Lawmakers have asked for a national security review of the app. But why have U.S. intelligence officials not been asked to investigate whether TikTok usage by medical professionals represents a national security risk to the United States?
If TikTok poses a cybersecurity threat, what makes you think it doesn’t pose the very same security threat when it comes to patient data and access to records?
Doctors have access to log into patient portals and records on their phones. They are now doing telemedicine and Telehealth on their phones, too, with recently lifted restrictions. What makes you think the Chinese government can’t view this medical information?
Why have U.S. intelligence officials not been asked to investigate whether TikTok usage by medical professionals represents a national security risk to the United States?
Should physicians be on TikTok?
Where do you draw the line between helpful medical content and potentially breaching patient privacy?
In this podcast episode on TikTok for Medical Practices, we discuss:
- How medical practices and physicians are using TikTok
- The potential harm of Doctors using TikTok
- Legal consequences of medical professionals using TikTok
- Why every medical professional must read their employment contract before posting on social media platforms like TikTok or giving media interviews during the pandemic
- Is physician credibility strengthened or diminished by TikTok usage?
- Can TikTok negatively impact the reputation of your private practice?
- Why focusing on how to go viral on TikTok during the pandemic could be the downfall of your medical career
- How to make sure you aren’t violating your hospital employment contract
- Does TikTok usage violate the publics trust in medical professionals during the pandemic?
- Does being qualified to practice medicine mean you are also qualified to practice social media marketing? Or are physicians misusing the platform with a lack of proper training and respect for qualified marketing professionals?
Should you delete TikTok from your phone?
Current privacy concerns related to TikTok
Is TikTok safe?
Privacy concerns remain top of mind pertaining to how much data TikTok collects from user devices in the US. TikTok is a social media video-sharing app similar to Snapchat and Instagram. TikTok and WeChat collect extensive data on their users, and the primary American concern is that the Chinese government will be able to access this data and leverage it for blackmail against U.S. citizens.
U.S. government officials also worry the apps censor political speech and could be used to spread misinformation.
Why is TikTok potentially being banned in America?
Tik Tok Data Collection by China
China recently took an ownership stake in a key subsidiary of ByteDance, the Beijing-based parent company of TikTok.
In a podcast interview on The Kris Ruby Show, attorney Preston Byrne said, “The real risk we take with Tiktok is that it’s run by China and so as a consequence, China will have, much like Twitter and Facebook, their thumb on the scale in terms of what content they promote. I’m sure that TikTok has its own opinions about what content that company wants to promote and so they’re going to allow or not allow certain messages to rise to the top and probably those messages aren’t going to be averse to the interests of the Chinese Communist Party. Query whether the interest of the CCP and the interest of the United States are aligned. That is the big risk of TikTok.”
TikTok is currently under fire from U.S. senators over ties with the Chinese government.
In a recent update to the TOS, the company stated they plan to collect “faceprints and voiceprints” from users. Questions remain over if this information will be shared with third parties and how long it will be retained.
What impact does banning social media apps like TikTok have on the digital marketing industry?
TikTok represents a brand-new advertising opportunity for digital advertisers. The U.S. market is one of the wealthiest and most prone to early adoption from an advertising perspective. It is highly coveted by advertisers. Advertisers want to reach a U.S. audience. People who collect data want access to U.S. user data to market to them. Banning TikTok deprives them of the revenue associated with access to that highly coveted advertising data. Reminder: if it’s free, you’re the product.
Are there any negative effects of banning apps from certain countries?
U.S. bans don’t necessarily impact the global stage –even if a TikTok ban remained in place, there are still more than 7 billion potential TikTok customers around the globe.
That being said, bans like this could be the kiss of death for smaller social media start-ups, should they ever face them. People can argue about whether or not the ban was political or based on a genuine national security risk. But what’s inarguable is that state actors have large incentives to try and subvert widely used apps and social media platforms.
INDUS NEWS SPECIAL: PENDING TIKTOK BAN IN THE UNITED STATES
- If there is a security concern—-is there any other way to deal with this other than banning TikTok?
- Are the only apps that have a place in the U.S. market ones that are owned by U.S. corporations?
- President Donald Trump wants to ban TikTok in the U.S. Is Donald Trump paving the way for an Internet that is more controlled?
- Does Trump have other reasons for wanting to ban TikTok? For example, the supposed hacking of Trump’s Oklahoma rally by TikTok users?
Current privacy concerns related to TikTok
Does TikTok collect similar personal information to other social media apps?
From TikTok Terms Of Service Agreement
“We may disclose your information to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims, or government inquiries, and to protect and defend the rights, interests, safety, and security of TikTok Inc., the Platform, our affiliates, users, or the public. We may also share your information to enforce any terms applicable to the Platform, to exercise or defend any legal claims, and comply with any applicable law.
If you are a California resident, once a calendar year, you may be entitled to obtain information about personal information that we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information, as well as the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year. To request a notice, please submit your request
We may share your information with law enforcement agencies, public authorities or with other third parties only where we are legally required to do so or if such use is reasonably necessary.”