How to get Media & Press Coverage for your business Secrets, strategies, and tools from a PR Insider to help you get maximum media exposure Hi! I am Kris Ruby. I have been successfully executing public relations campaigns for brands, entrepreneurs, and doctors in private practice for over twelve years. In this article, you will… Read more »
Read more »Listen to the Inbound Success podcast interview I recorded to learn more about public relations and how you can leverage PR as part of your inbound marketing strategy. “It’s so interesting to me that somebody from the PR world so intuitively gets what it means to do inbound marketing correctly. There’s a lot of… Read more »
Read more »How to Get Media Coverage For Your Business As a seasoned Public Relations specialist for over a decade, I have seen Executives sabotage themselves when they try to pitch the media. Executives routinely make the same public relations mistakes that hurt their media relations efforts and can kill a story from ever seeing the light… Read more »
Read more »A Publicists Ultimate Guide to Strategic Media Relations 101 How can I use this media relations guide for my public relations campaign? This guide is for public relations practitioners looking to increase best practices and for clients who want to understand how the media really works so that they can form better relationships with their… Read more »
Read more »Common Misconceptions About Public Relations What does a PR firm do? A publicist is responsible for generating exposure for your company and brand. Publicists help define your corporate public persona by crafting story angles, pitching stories to the media, coordinating interviews with journalists, writing fact sheets and electronic press kits, keeping updated media lists, and… Read more »
Read more »PR WEBINAR: How to Pitch the Media Ruby Media Group Founder Kris Ruby recently taught the CSU Long Beach Department of Public Relations & Journalism students Media Relations Fundamentals. During the interactive Facebook Live teaching and public relations class, PR students learned how to create a newsworthy pitch, how to secure press coverage and how… Read more »
Read more »New York Social Media Marketing Expert Kris Ruby of Ruby Media Group was recently featured in a CBS article discussing best practices for marketing your small business on Instagram. Instagram Marketing Tips for Small Businesses Small Business Guide to Instagram Marketing in 2025 Recent changes to the social media marketing landscape will affect businesses…. Read more »
Read more »PR Secrets: Get Featured in Print Publications, Magazines, and Newspapers PR Tips to Gain Exposure in Print Learn how to break through the clutter even if you don’t have high-level media connections HOW TO PITCH MAGAZINES Public relations secrets for getting your Westchester County business written about in newspapers Wondering how to get published in… Read more »
Read more »PR Tips: Insider Secrets for Securing Earned Media Coverage Making The News: How to Get Press Attention As a publicist for over 12 years, I know how to secure massive media coverage. Here are some of my top PR secrets and tips to scoring big earned media wins with journalists. How do I get national… Read more »
Read more »Former TV news producer gives insider tips on how to get booked on national TV Every day, cable TV producers book guest after guest to appear on TV. So, how do you become one of those people? How to Get On National TV Immediately: A blog about the secrets to TV booking success. Kris Ruby,… Read more »
Read more »