New York Social Media Marketing Expert Kris Ruby of Ruby Media Group was recently featured in a CBS article discussing best practices for marketing your small business on Instagram. Click here to read the full article!
Instagram Marketing Tips for Small Businesses
Have a Clear Brand Identity. If you want to succeed on Instagram, your branding needs to be super tight before you ever begin. You should have a strong understanding of brand guidelines and what is on brand versus off brand. So many small business owners with beautiful branding completely ruin it when they hand the keys to a new, inexperienced social media manager. There needs to be a cohesive strategy that unites traditional and digital branding. Make a commitment to your brand aesthetic and stick to it. A great tip for small business owners is to use apps to plan out their Instagram grid in advance to make sure all of the images will have a cohesive look.
Create content in batches. This is a helpful strategy to stay on top of your social media marketing. You can pull from pre-made content whenever it ties into something topical or in the news. Categorize the content into different batches. For example, testimonial graphics, reviews or even blog content.
Outsource Social Media. It is much easier to create social media content for a client than it is to create it for your own business! You must have a fresh pair of eyes to help weed through the content and create new posts. Even if you don’t engage a social media marketing firm to manage social media for your business, have a social media accountability partner who you can run posts by before you put them up. Sometimes things you think will be so amazing may be more personal and don’t belong on your business page. It can become very hard to see the difference.
INSTAGRAM FOR BUSINESS RESOURCES: