Best Practices From Influencers & Experts For Marketing Your Small Business On Instagram

New York Social Media Marketing Expert Kris Ruby of Ruby Media Group was recently featured in a CBS article discussing best practices for marketing your small business on Instagram. Click here to read the full article!

Instagram for Business Best Practices


Instagram Marketing Tips for Small Businesses

Small Business Guide to Instagram Marketing in 2022

How do your market your small business on Instagram?

What are some low-cost strategies small businesses can implement to level up their Instagram marketing?

Instagram engagement is no longer the same as it was five years ago. You don’t have to be on Instagram 24/7 to notice that engagement has plummeted.

Organic Instagram Growth is at an all-time low.

With organic reach dwindling, traffic is a rare commodity. 

Instagram has made many changes that may impact how small businesses use the platform in 2022. Most recently, they retired the swipe-up feature for accounts that have over 10k followers.

Grow your Instagram account and following with these pro tips from a social media expert

Instagram Marketing Trends

Using Instagram To Grow Your Business

As a social media expert and entrepreneur who actively works with Instagram, here are some of my Instagram for business tips:

Instagram Reels. The feature is similar to TikTok and lets users create short-form videos set to music that can be shared with followers. It is now available in several countries across the globe. Many clients have implemented Instagram reels as part of their social media marketing strategy to promote their business. 

Have a Clear Brand Identity. If you want to succeed on Instagram, your branding needs to be super tight before you ever begin. You should have a strong understanding of brand guidelines and what is on-brand versus off-brand. So many small business owners with beautiful branding completely ruin it when they hand the keys to a new, inexperienced social media manager. There needs to be a cohesive strategy that unites traditional and digital branding. Make a commitment to your brand aesthetic and stick to it. A great tip for small business owners is to use apps to plan out their Instagram grid in advance to make sure all of the images will have a cohesive look.

Create content in batches. This is a helpful strategy to stay on top of your social media marketing. You can pull from pre-made content whenever it ties into something topical or in the news. Categorize the content into different batches. For example, testimonial graphics, reviews or even blog content.

Create a community around your brand. As companies transition away from Facebook groups, community-led marketing is a critical component of every brand marketing strategy. Creating a community around your brand off platforms like Instagram and Facebook is critical to ensuring you maintain control of your audience.

Outsource Social Media. It is much easier to create social media content for a client than it is to create it for your own business! You must have a fresh pair of eyes to help weed through the content and create new posts. Even if you don’t engage a social media marketing firm to manage social media for your business, have a social media accountability partner who you can run posts by before you put them up. Sometimes things you think will be so amazing may be more personal and don’t belong on your business page. It can become very hard to see the difference.



Kris Ruby’s Instagram for Business Tips featured in “The Ultimate Guide to Instagram for Business
Ruby Media Group creates meaningful social media content your followers want to see. Looking to increase sales and leads from social media? Contact our NY social media marketing agency today.


Kris Ruby is a Social Media Marketing specialist who covers the latest Instagram trends. 



From Instagram Reels to IGTV, how will your business use the new features from Instagram to close more sales? 

We can create a comprehensive plan for your social media presence and brand marketing strategy.

With so many new Instagram features and trends, it can be hard to know which feature to add to your social media strategy to promote your business. Ruby Media Group has 15+ years of experience managing this for clients. Let us help your business grow on social. Get started today.