NY Social Media Strategist Kris Ruby of Ruby Media Group was recently on Fox News discussing the Covington controversy and the social media outrage that transpired. Click here to watch the full segment.
Tagged: Kris Ruby
Millennial Marketing Expert Kris Ruby was recently on RT America discussing marketing to millennials. Click here to watch the full segment
HOW TO MARKET TO MILLENNIALS
The job retention rate of millennials is significantly lower than baby boomers. Is this because they are a more high maintenance generation?
Millennials crave experiences over possessions. This massively impacts what they are spending on and how to reach them. Unfortunately, this can be widely problematic and troublesome for CMO’s looking to reach this audience who want to see an ROI on the spend to obtain these millennials as customers.
To reach millennials today, we need to redefine what adulthood means to this demo. If we keep marketing to them with an antiquated notion of what adulthood is, marketers will miss the mark and how to reach these consumers and what really drives their purchasing decisions.
Ruby Media Group Founder Kris Ruby was recently on Cheddar TV discussing the controversial Gillette Ad. Click here to watch the segment
Public Relations and branding expert Kris Ruby was recently on Fox News sharing discussing how social media has changed the retail experience.
The Rise of Social Shopping
HOLIDAY SHOPPING ONLINE CHANGED RETAIL
How Buying Decisions are influenced by social media
What was once a family tradition of shopping together for the holidays at the mall has now become obsolete with the rise of social media shopping. Holiday shopping online has forever changed the retail experience.
Product Reviews. People are hesitant to buy something in a store without knowing what others think of it via reviews. Online shopping gives you an opportunity to “try it before you buy it” by reading others reviews first.
Mobile has changed the way holiday shoppers complete their lists. They expect to be able to find what they want, when they want it and they don’t want to sit in traffic or wait in long lines to get their gifts.
While people may be turning to online shopping to make their holiday purchases, they are turning to brick and mortar for holiday ‘experiences.’
SOCIAL MEDIA’S ROLE IN SHOPPING (ONLINE & IN-STORE)
Instagram is the new catalog.
You can now shop directly through Instagram tags and see what other people are buying and liking and click directly to the URL to purchase it through the social media app.
Retailers must make the experience of being in a store more valuable than the convenience of online shopping.
Stores are no longer places to “sell stuff.”
Today, stores need to sell experiences that are highly visual and immediately shareable on Instagram.
In order for retailers to re-capture lost market share, they need to create visually appealing and Instagrammable experiences that give shoppers a reason to go to a physical location.
Kris Ruby was on Fox News “Fox & Friends First” discussing Nike’s latest move to make Colin Kaepernick the face of a new ad campaign. Click here to watch the full segment.
NYC Social Media Agency Owner Kris Ruby of Ruby Media Group was recently on Fox Business discussing the Facebook Fallout escalating over bank data and the banning of Alex Jones. To watch the full segment, click here.
NY Social Media Strategist Kris Ruby of Ruby Media Group recently shared Business Advice for Millennials on Fox News “Fox & Friends.” Click here to watch the full segment.
NY Social Media Consultant Kris Ruby of Ruby Media Group was recently on Fox Business with Charles Payne discussing Zuckerberg’s Facebook Congressional Hearing. Click here to watch the full segment.
Ruby Media Group President Kris Ruby was recently on Inside Edition discussing the YouTube Shooting. Click here to watch the full segment
New York Digital Media Analyst Kris Ruby of Ruby Media Group was recently on Fox Business live with Neil Cavuto discussing the Facebook backlash and growing privacy concerns. Click here to watch the full segment