Tagged: Kris Ruby


Marketing to Millennials: NY Digital Marketing Strategist Kris Ruby discusses how to attract a millennial audience

Millennial Marketing Expert Kris Ruby was recently on RT America discussing marketing to millennials. Click here to watch the full segment

HOW TO MARKET TO MILLENNIALS

The job retention rate of millennials is significantly lower than baby boomers. Is this because they are a more high maintenance generation?

Millennials crave experiences over possessions. This massively impacts what they are spending on and how to reach them. Unfortunately, this can be widely problematic and troublesome for CMO’s looking to reach this audience who want to see an ROI on the spend to obtain these millennials as customers.

To reach millennials today, we need to redefine what adulthood means to this demo. If we keep marketing to them with an antiquated notion of what adulthood is, marketers will miss the mark and how to reach these consumers and what really drives their purchasing decisions.

marketing to millennials


Public Relations Strategist Kris Ruby on Fox News

Public Relations and branding expert Kris Ruby was recently on Fox News sharing discussing how social media has changed the retail experience.

Social Media Strategist Kris Ruby

 

The Rise of Social Shopping

HOLIDAY SHOPPING ONLINE CHANGED RETAIL

How Buying Decisions are influenced by social media

What was once a family tradition of shopping together for the holidays at the mall has now become obsolete with the rise of social media shopping. Holiday shopping online has forever changed the retail experience.

Product Reviews. People are hesitant to buy something in a store without knowing what others think of it via reviews. Online shopping gives you an opportunity to “try it before you buy it” by reading others reviews first.

Mobile has changed the way holiday shoppers complete their lists. They expect to be able to find what they want, when they want it and they don’t want to sit in traffic or wait in long lines to get their gifts.

While people may be turning to online shopping to make their holiday purchases, they are turning to brick and mortar for holiday ‘experiences.’

SOCIAL MEDIA’S ROLE IN SHOPPING (ONLINE & IN-STORE) 

Instagram is the new catalog.

You can now shop directly through Instagram tags and see what other people are buying and liking and click directly to the URL to purchase it through the social media app.

Retailers must make the experience of being in a store more valuable than the convenience of online shopping.

Stores are no longer places to “sell stuff.”

Today, stores need to sell experiences that are highly visual and immediately shareable on Instagram.

In order for retailers to re-capture lost market share, they need to create visually appealing and Instagrammable experiences that give shoppers a reason to go to a physical location.

 







NYC Digital Media Analyst Kris Ruby on Fox Business with Neil Cavuto Covering Facebook Backlash

New York Digital Media Analyst Kris Ruby of Ruby Media Group was recently on Fox Business live with Neil Cavuto discussing the Facebook backlash and growing privacy concerns. Click here to watch the full segment

https://www.youtube.com/watch?v=Cds1XpC_k-4&t=27s