Tagged: Kris Ruby

ABC Good Morning CT- Social Media During the Holiday Season- What Not to Post

New Haven, Conn (WTNH) – Social Media expert Kris Ruby discusses holiday dating on GMC Weekend.

Kris recommends being nice instead of naughty when it comes to social media.

Being nice means posting photos of skating at Rockefeller Center or running a charity Toy Drive for the children.

Being naughty includes posting photos from a workplace holiday party, photos of you kissing someone under the mistletoe, or you posting how much of a scrooge your boss is for not giving you the holiday bonus you wanted.

The video is no longer available.

Naughty (Here is what you should not post on Facebook)- short term and long term benefits/ consequences
Do Not Post:
1-Company party photos (Don’t look glassy eyed) or be the girl with too much makeup, short skirts/dresses or appear flirting with a co-worker (this could get you in trouble)
(You don’t want to be the head of the rumor mill or water cooler conversation due to Facebook capturing from the office party)
What you wear at the office party is not what you wear at a business council event (in photos)
2- Photos of you kissing someone under the mistletoe
This may seem like a good idea in the short term, but will have negative consequences long term if he is a “holiday fling” Remember, what you post on Facebook stays there forever
(What you post on Facebook stays on Facebook)
3-What a scrooge your boss is for not giving you the holiday bonus you wanted (you may think this is funny to impress a guy you are seeing, but trust me it will get back to your boss or a co-worker eventually)

My Interview with Ivanka Trump-Ivanka Trump And The Art Of Being Underestimated

Read the full article here on Forbes.com

When it comes to women in business, there is a common assumption that being super-rich and beautiful, with long blonde hair and an elegant 5’11” frame, usually means you are not taken as seriously as your male or mousier colleagues. Some would consider that a beauty bias, but Ivanka Trump, a living embodiment of all of the above, says, “Bring it on.”

“I never mind when somebody underestimates me,” she says. “I joke about this with my father all the time. If somebody has a meeting with Donald Trump, they will come in fully armed, whereas if they have a meeting with me, they are less likely to be prepared. That’s an advantage for me.”

One surprising advantage in a life full of many others. The 28-year-old Trump is the daughter of real estate personality Donald Trump and socialite Ivana Trump, an alumna of the Wharton School of Business and wife of Jared Kushner, an executive at the Kushner Companies, a New York real estate firm, and publisher of The New York Observer.

She is also the author of this year’s The Trump Card: Playing to Win in Work and Life, vice president of development and acquisitions at The Trump Organization and principal of her own jewelry line and boutique. And, as the world knows, she also appears as a judge on reality shows The Celebrity Apprentice and The Apprentice.

That kind of brand diversification is one reason she’s fully embraced the social Web, where she has 828,000 followers on Twitter and a Facebook page that features her must-haves (shoes, handbags, jewelry) and must-gives. Providing funds for the United Nations’ “Girl Up” campaign through sales of a specially created bracelet (recently seen on the wrists of Wendy Murdoch and Indra Nooyi) is her current cause. She also took the time to answer several of ForbesWoman’s Facebook followers’ questions–“If you could ask Ivanka Trump any question, what would it be?”–when she sat down to talk with us last month about being a female entrepreneur, life in a fish bowl and her personal style.

ForbesWoman: What are traits of a successful negotiator and deal-maker?

Trump: Fundamentally you are born with an instinct to read people and to understand people. You need a sense of confidence, which you may be born with or develop over time. If you don’t develop this it is hard to command respect in a negotiation. The person who is most prepared and has the most information always has a competitive advantage. Do your homework. It is also very important to try to fully understand what the other party most values in terms of the outcomes of the negotiation. It is often things that you don’t value or give a premium to that would be an easy concession that you can still accomplish your goals by conceding.

I think it’s also important to define your own goals prior to starting to negotiate. A lot of my friends will say they want to ask their boss for a raise. I say, “What are you looking to get?” And they say, “I don’t know.” You should always walk into a transaction discussion knowing what your end goal is.

Do you believe negotiation skills are important in all facets of life, even outside of business, to get what you want?


Ask any married woman that question and she will tell you yes–and my husband happens to be a good negotiator too. The key in these marital questions is not letting the other one know when you have won.

I do think the No. 1 saying in a relationship is mutual respect for the other person, including the other person’s goals and aspirations, whether that is professionally geared or philanthropically focused. I think that is so important that you are with somebody who supports your ambitions. If you have somebody who tries to undermine it, it is a recipe for disaster. That really does narrow the playing field for people.

What is your vision for business opportunities in today’s marketplace, particularly in emerging markets?

I think there are tremendous opportunities, but they are harder to come by because more people are competing for distressed assets. Back in the days of 2006 banks were throwing money at you. Now they have their purse strings closed, and you have to do a lot more work on each deal to secure financing. This is exactly the time when people should be transacting–not at the height, but at the trough. It represents an opportunity for companies who have been conservative and didn’t expose themselves and now have the ability to be more predatory in terms of what they are looking for.

Ashlee Thames Woods, via Facebook: How would you advise businesswomen to reinvent themselves in a competitive market?

Businesspeople constantly need to be reinventing themselves. Naturally there are more challenges that entrepreneurs are facing today than in the past, and it is always more difficult in a depressed economy to grow and flourish. It’s important to get in the habit of growing as a human being, developing and refining leadership and management skills and entrepreneurial instincts and changing to accommodate the times. In a business such as ours, which touches so many different aspects of luxury goods, and bringing the entertainment element into it too, it is very important to remain relevant and a front-runner.

Faten Abdallah, via Facebook: How can women remain competitive in the business world?

I try not to think too much in terms of gender distinction. It is something we try to all get away from in America, although abroad it is more apparent. That said, often in real estate development and finance, as opposed to the sales and marketing, there are very few women. I joke with my brothers that we will be in a meeting with 10 bankers and we will all give our cards, and they tend to call me back first. I have never had a problem with standing out in a crowd.

How do you deal with people who may underestimate you because you are a young, attractive woman?

I never mind when somebody underestimates me. It often means they are not well prepared. I joke about this with my father all the time. If somebody has a meeting with Donald Trump, they will come in fully armed and fully prepared, whereas if they have a meeting with me, they are less likely to be prepared, which is an advantage for me. It is always better to know more than the person you are speaking with.

How does it feel to have the media follow your every move?

I don’t think I have ever known anything other than living in a fishbowl most of my life. Even prior to The Apprentice my parents were very public figures, and that was my childhood experience. My parents did shelter us to the best of their ability, and any decisions we made to be more public were done so understanding the consequences of that behavior. One of the things I went into with my eyes wide open was the disadvantages of trying to maintain a personal life when you become a public figure building and extending the brand.

How have you used social media to market the Ivanka Trump Collection and the Trump brand?

Social media is something I started exploring in a more focused way around a year ago. It was Tony Hsieh, the founder and CEO of Zappos, who introduced me to the possibility of being able to push your company’s core values and core beliefs in a personal way, and also get you to have real time personal feedback. For example, I noticed theForbesWoman tweet this morning asking your readers what they would like to ask me if they could ask anything.

Through my social media efforts, I try to show a personal side to my brand, because people want the authenticity. Showing who we are as a family is a credence good as a family brand. I will post a rendering of a project’s lobby that is under renovation or in a design phase and ask fans, “What do you think about the conceptual design for the lobby in the soon-to-be-open Trump Toronto?”

Do you ever power down?

Technology is a tremendous asset but can also be very destructive. While you have to be available all the time today, it is so important to prioritize bigger-picture initiatives. I spend a lot of time on the weekends reflecting on what I want to accomplish and seeing if my goals are being met. Mornings are also a great time to reflect before the phones start ringing.

Kara’s A King, via Facebook: Do you purposely dress in a muted, low-key way to not attract too much attention?

My top three style tips for women at work are context, modesty and femininity. If you work in a law firm, you can’t wear the same thing you would wear if you worked at an ad agency. Understand what is appropriate for your industry and in terms of how much skin is being shown. Dress modestly. My office style has changed pretty drastically, and a lot of it became being comfortable with expressing femininity in a way that, when I was younger, I was nervous about. I was almost afraid to be feminine on the job, which in retrospect was probably a mistake. I wear pink to the office now, whereas when I was 22, I was nervous to wear anything other then a black pinstripe suit.

How can young women today avoid “concealing their femininity”?

You have to grow into your confidence to express yourself. Self-expression in some form isn’t always appropriate in the office–overly funky styles or multiple tattoos–but it is in the form of being feminine. We should embrace that as women. The instinct is to suppress our femininity, which is rooted in a concept that we should blend. But how you get there is not through shoulder-pads or pinstripes. You gain the respect of your colleagues. If you have their respect, they will not criticize you for dressing like a woman.

Kris Ruby is the president & founder of Ruby Media Group, a public relations, personal branding and social media agency. Kris also leads national speaking engagements on branding for Microsoft and the ABA has been featured on MSN Money, AOL Small Business, ABC Good Morning CT, NBC and News 12. She is the youngest ever to be chosen for the Business Council of Westchester’s “40 Under 40” Rising Stars.
Follow Kris Ruby on Twitter. Read Kris Ruby’s Blog.

Social Media Business Netiquette Tips ABC Good Morning CT, Kris Ruby RMG

Here are my top tips from my Social Media Business Netiquette segment on ABC Good Morning CT

“How Social Media is Impacting your Sales Cycle & Business Reputation: Avoid these Top 5 Mistakes”

1- Do not check in on foursquare when meeting with a prospect

2- Do not post pictures of meetings with prospects, free lunches they give you or anything else until the contract is signed! This will alert all of your competitors that follow you on your social networks that company X has an RFP out with other agencies

3-Avoid over sharing- be discreet with what you post- and if you find this too hard to manage then create 2 separate accounts- 1 for business, 1 for personal

4- Be consistent with your status updates- People do not want to see a changed relationship status and broken heart next to their “trusted advisor” that they have paid money to hire- this looks very inconsistent and can make them lose trust in your ability to make stable decisions- if you are in a rocky relationship or are a serial dater- it is best not to write any relationship status at all

5-Use the same “sick” rules you used in high school- When you called out sick in high school, it was best not to be seen running around the playground the same day.  The same rules apply for social media- if you are using a “sick” day- don’t go posting on twitter or facebook that you are actually on a 2 day vacation and you are having a great time! This is the easiest way to get fired

Forbes Woman- Top 20 Best-Branded Women on Twitter

My Forbes Woman Column recently went live last week.  Here is my first article on the top 20 branded women on Twitter. Read the full column on Forbes Woman here


20 Best-Branded Women On Twitter

Kris Ruby, 08.05.10, 11:10 AM EDT

When it comes to marketing a personal brand on Twitter, these women have what it takes.

This list of “best-branded” women on Twitter comprises travel experts, political bloggers, former models, social media gurus to happiness experts and TV producers. Despite their disparate backgrounds, all have one primary thing in common: They utilize social media to help promote their brand as well as a larger cause and always “give back” to the Twitter community.

Best-branded encompasses a lot more then Twitter follower numbers, it means creating a cohesive brand identity across multiple platforms. The women chosen have used Twitter to branch out and create either new brands or further their original brand through new media with thought-provoking comments, original content creation, inspiring tweets and compelling backgrounds.

@adventuregirl: Stefanie Michaels, or Adventure Girl as she is known on and offline, became popular for giving honest travel advice. She has been featured from Vanity Fair to Fox News for her travel advice. Alongside her blog, her book, Adventure Girl’s Guide to Adventure Travel…without Breaking a Nail, and giving advice from Vanity Fair to Fox News, she is definitely who you would want to go on an adventure with.

@Pistachio: The writer of Twitter for Dummies and CEO/Founder of OneForty.com, Laura Fitton knows what does and does not work on the site. With over 55,000 Twitter followers, her advice on all things related to Twitter has led her to become one of the queens of the site.

@DigitalRoyalty: Amy Jo Martin’s PR firm, Digital Royalty, has worked with Shaq, the White Sox, the UFC and others to create effective social media strategies. She is “royalty” not only within the sports world but within Twitter as well. 1.5 million Twitter followers can’t be wrong.

@ijustine: Lifecaster and Internet personality Justine Ezarik gained Web popularity with her Lifecasting videos and her now infamous 300-page iPhone bill. Now with over 1 million Twitter followers, users are still checking in to see Justine’s video parodies, her daily thoughts as well as her lifecasting videos.

@MarketingProfs:Advertising Age and The Huffington Post have recognized Ann Handley, the chief content officer forMarketingProfs.com, for her writing on business marketing through online and social media. She supplies her Twitter fans with up-to-the-minute social media related news and Web 2.0 posts!

@Techmama: Beth Blecherman, the founder of techmamas.com and whose website was chosen as one of the 100 best websites for women by Forbes, became famous by being a mom tech blogger. She is also influential on Twitter as well, where she provides premiere technology information for her readers.

@JuliaRoy: She has been one of ForbesWoman’s14 Power Women to Follow on Twitter, named one of America’s Tweethearts by Vanity Fair, a Top Twitter User and one of Top 30 Under 30 Tweeters. Alongside that impressive list, she is currently the senior manager of New Media at Coach Inc. (COH – news – people ), she also has worked at Schnieder Associates and Undercurrent. Check out her site at juliaroy.com

@BrandYou: Cindy Ratzlaff’s impressive resume includes being a social media strategist, a passionate brand evangelist, an author and an award winning publishing executive. She has also been named one of ForbeWoman’s 30 Women Entrepreneurs to Follow on Twitter (LINK: http://www.forbes.com/2009/11/24/twitter-forbeswoman-views-forbes-woman-entrepreneurs-natalie-macneil.html). She currently gives advice on brand marketing as well as developing marketing and publicity campaigns forNew York Times bestselling books.

@DonnaAntoniadis: Antoniadis is a digital, mobile and social media leader. She is the cofounder of ShesConnected.com, the first dual-profile social networking sit for women. Created for busy women, ShesConnected allows women to connect with other women in personal and professional areas.

@SmallBizTrends: Anita Campbell is the founder, CEO and editor in chief ofsmallbiztrends.com, as well the host of Small Business Trends radio. Anita is an expert in the areas of business and writing. Her website has won Forbes “Best of the Web” and has appeared in theWall Street Journal.

@MariaShriver: Most celebrities pages are a one-way street of communication–updates that focus solely on themselves, what they’re doing, what they’re wearing etc. However, the First Lady of California re-tweets valuable information about California based charities and events that all tweeps can get involved in or attend. She supports her image through tweets that inform, educate and push people to act. Most valuable are her tweets about The 2010 Women’s Conference.

@OfficialKimora: From its colors, to its design, to its background, Simmons’ Twitter page is fashion forward and connects with her overall fashion-focused brand. Simmons is extremely transparent on her page and connects and engages with many of her followers. After watching Simmons tweet live with her followers at an FIT speaking engagement, it is clear that Kimora does not believe in Twitter ghosting and is the real deal.

@IvankaTrump: Trump uses her Twitter profile as an extension of her personal brand. She tweets daily about her handbag line, her books and her life as an entrepreneur. Not only does she update her twitter followers on her business ventures, she also takes time to interact with them and share her personal opinions.

@Pattistanger: Stanger’s business, which centers around helping millionaires find love, has quickly catapulted her to success through her Bravo TV show and various social media profiles. Patti gives followers love advice, tips, and her personal opinion, as well what she is doing daily. Her dating tweets are often helpful and valuable to her followers looking to find true love.

@Alyssa_Milano: Milano uses her Twitter for a good cause: promoting charities that she is involved in, United Nations updates, helping her fellow tweeps by posting valuable Twitter how-to content, as well as her experiences traveling abroad. She often shares videos and pictures that help promote her brand. One last thing: She is one of the funniest people on Twitter today.

@AnnCurry: Curry uses her Twitter page as an extension of her journalistic passion. She provides glimpses of upcoming specials she has reported on, breaking news, and shares her own personal passions with her followers through her own photography. Curry also provides references to other great American works of literature and pieces of well-known journalism in her tweets. Curry also engages with her followers and gives them direct updates on current affairs and news.

@KarenRobinovitz: Robinovitz’s cosmetic’s company, Purple Lab, has been featured in the New York Times, InStyle, E! News and on countless blogs. Her line has been featured on HSN, where her products combine glam and science into a multipurpose eye, lip, and face makeup. She uses her Twitter page to tweet to her fans, as well as to give advice on make-up and fashion.

@AmyPalmer: The InTouch weekly senior editor and Emmy nominated TV host and executive producer is soon to launchPower Women TV, an online series focusing on women in business and entrepreneurship. She uses Twitter to update her followers on when they can see her on TV, as well as communicating directly with her fans. She is building the Powerwomen TV brand solely through her Web 2.0 efforts and we applaud her for building a brand from the ground up using Twitter.

@GabbyBernstein: Founder of the Women’s Entrepreneurial Network and Herfuture.com, this modern-day life guru also has a No. 1 bestselling book, Add More ~ing to Your Life. She uses her Twitter to discuss her upcoming talks and book tours, as well as giving out life advice to her followers. She has distinguished herself as the “happiness expert” for women and always tweets out inspiring and uplifting “pick me ups!”

@KathyIreland: The former SI swimsuit model has turned herself into a multimillion-dollar brand. She uses her Twitter page to not only promote herself, but to raise awareness and promote charities to her followers. She gives advice to her followers daily and often communicated directly with them, answering questions tweeted to her.

Kris Ruby is the president & founder of Ruby Media Group, a public relations, personal branding and social media agency. Kris also leads national speaking engagements on branding for Microsoft and the ABA has been featured on MSN Money, AOL Small Business, ABC Good Morning CT, NBC and News 12. She is the youngest ever to be chosen for the Business Council of Westchester’s “40 Under 40” Rising Stars.

Follow Kris Ruby on Twitter. Read Kris Ruby’s Blog.

RMG Featured on AOL Small Business – Twitter Freelancers

AOL Small Business: Twitter Freelancers: Can You Really Get Paid To Tweet?

Read the full article here

FacebookTwitter and LinkedIn have become cheap, effective ways to advertise and build personal connections with customers — and for many businesses, tweeting and blogging are no longer optional tools for generating buzz. As such, the rising importance of social networking as part of anymarketing plan has brought about a new demand for online-savvy freelancers who know how to effectively write and distribute business communiques at a rapid pace.

Because of its speed and simplicity, Twitter — the popular microblogging service started by Jack Dorsey, Evan Williams and Biz Stone in 2006 — has become a preferred option for many companies. While some hire social-media gurus in-house, others are enlisting the help of a growing corps of freelancers who have taken advantage of an emerging market for independent “tweeters” and have built lucrative businesses on the art of the 140 character burst.

Ruby notes that the market for freelance social media experts is so strong because Web 2.0’s cheap, highly personalized marketing techniques have made traditional marketing plans obsolete. “Social media has evolved into a cost-effective strategy in reaching out to targeted audiences and beyond. The key to social media is to identify your target audience beforehand and engage them in an industry-based dialogue.” Ruby’s goal is to work with companies to get audience attention through tweeting and other strategies and interact with their customers. She also provides advice for company leaders about how to rethink their marketing plans and embrace the power Twitter and other social networking sites have to build brands.

So what advice would Jaehnig and Ruby offer other prospective freelance tweeters and social media experts? Ruby feels ethics are critical to anyone who wants to ghostwrite for a company: “If a company hires me and does not provide me with an internal contact to tweet with and receive corporate information from on a daily basis, I will most likely turn down the business, as I don’t want to misrepresent the company,” she says. “But I realize that a consultant can only know so much about what is going on inside a company without being there on a daily basis. I think this is one of the biggest problems that will arise with companies outsourcing tweeting if they are not careful. There need to be strict guidelines in place for this, because we are essentially representing their brand online.”

Interview with Pete Kistler, CEO of Brand Yourself: You have probably Googled yourself, but if you haven’t someone else has. Did You Know 80 million people are Googled a day?

Interview with Pete Kistler, CEO of Brand Yourself





You have probably Googled yourself, but if you haven’t someone else has. Did You Know 80 million people are Googled a day?


I recently interviewed Pete Kistler, the CEO of Brand Yourself, a firm Ruby Media Group has partnered with and a pioneer in the personal branding space. Pete Kistler is an inspiration to many entrepreneurs and members of Gen Y- I am personally inspired by his motivation, drive and passion and left the interview feeling invigorated. Why invigorated? Because it is very rare to meet another member of my generation who has taken the road less traveled, who has followed his passion and who turned down job offers in this economy to create something out of nothing. Pete took a blank slate and created what is now one of the fastest growing personal branding platforms in our field and we are honored to partner with him and work with such an innovative firms.  The Brand Yourself platform that Pete created makes it much easier for personal branding coaches like myself to monitor and track progress for our executive branding clients.

In our exclusive interview, Pete Kistler shares his personal story in creating Brand Yourself, advice for aspiring entrepreneurs, hiring tips and his thoughts on the role social media is playing in new media dating…

Why did you start Brand Yourself?

I saw a few of my colleagues losing job opportunities because of what was out there on the web and at the same time I saw other friends winning opportunities- I realized there was a huge opportunity to help others win. My idea for Brand Yourself first began at Syracuse when I presented it to the Entrepreneurship Club and the President pulled me aside and said this idea had merit and that he believed we would take it to the next level. The President was RJ Sherman, who is now the Chief Technology Officer and CFO

What is your advice to aspiring entrepreneurs?

First and foremost- an idea is not worth much- the most important part of an idea is executing it.

Always share your ideas with as many people as you can-they will give you new perspectives that will make it stronger.

Don’t be afraid to put your new idea out there- if someone wants to copy it they will have to sacrifice their time- most people aren’t willing to do that.

The key to success is having a strong team around you- having a dynamic team where people feel comfortable putting ideas forward and analyzing them from different objectives. Our team is compiled of diverse backgrounds and our ideas become much greater then where we started.

Find a mentor- Entrepreneurs are over-confident in nature which is why they take huge risks that may completely fail but the believe they will succeed.  With that level of confidence, you need to bring in outside perspectives of people who have 40 years of experience in your field. They will tell you things that will save you a lot of time; you might as well learn from someone who has already made the same mistake.

To find a mentor, start with your personal network- Ask someone in your network, “ Do you know anyone who has been doing social media successfully?”

What are some workplace trends among members of Gen-Y that you have noticed?

In general, Gen Y has an entrepreneurial mindset, which is awesome! Whether it takes form in starting a new business or even being entrepreneurial within a role in their company and then becoming promoted faster, Gen Y is extremely entrepreneurial.  Entrepreneurship is becoming more heavily engrained in the corporate culture amongst Gen Y.

Why do you like working with Gen Y?

I love it because they are so entrepreneurial and they are willing to speak their minds.  Some people from older generations don’t expect younger people to speak their minds, but I do and I love it.


Tell me about the Corporate Structure you have created at Brand Yourself

It has been a flat structure since the beginning- almost every company decision has been talked over informally as a group.  It is non corporate and non hierarchical; everyone feels like they are a part of the team and their opinion matters.  We started off as friends- making the shift from friendship into business can be hard but for us it has worked well.

We also pride ourselves in taking an experimental approach- we like trying new things and seeing if they work.  We aren’t afraid to take risks!

What are your thoughts on a 9-5 job?

It kills me.  My mom has been working for 40 years at the same place- she isn’t excited about what she does but she loves her co-workers so work is completely fulfilling to her for that reason.  I have been entrepreneurial from the get go so when I think about working for someone else at this point seems “ridiculous.”

As entrepreneurs, we realize that if we have a goal it really is achievable- the toughest part is doing it, but unfortunately most people don’t understand this.  We are confident that whatever we want to do in the future we will be able to do- and that means not working 80-hour weeks for another employer.

What have you sacrificed to make your dream come true?

I have sacrificed the traditional route- people are expected to graduate and then obtain an entry-level position.  At Brand Yourself, we threw all of that to the wind and said “What if we can create value right now?”  I sacrificed a typical college experience but I know its worth so much more. I am also not able to put as much time into relationships as I would normally be able to.  You really find out who your true friends are because they don’t get mad if you have to cancel a dinner for a work related event because you are the CEO.

Ideally, I would want to attract an entrepreneurial woman that shares the same mentality.

What role does social media play in your hiring process?

It is so vital! If a potential intern doesn’t have a strong social media presence, it is immediately a strike against them.  Especially for the Social Media role in particular, we need people who understand the space and who are comfortable and passionate to be doing it on their own whether they are hired to do it or not by Brand Yourself.  PR as a whole is also shifting online to the management of relationships in social networks.  If a PR intern doesn’t understand the power of the web and isn’t already doing it, then they will have a lot of catching up to do and it is extra training on behalf of the company.

The interns should also take the proper steps to brand themselves accordingly in the social web.  We see our interns as brand ambassadors.  Once, a potential intern had a ridiculous Facebook photo and I thought “I don’t know if I want this person representing my brand.”

What are your absolute Branding “Dont’s”?

Your headshot is key- it should back up your brand

If you are a model then put up provocative pictures, but if you are a businessman then wear a suit

If you are a social media person and work in a specific niche, then brand towards that

For social media professionals, as long as I look at a photo of someone and I don’t feel immediately turned off, then it is OK

Advice for people new to the Personal Branding space?

First- know what your goals are- once you know what you want, do a little research, create a LinkedIN profile and have a few people look at it. Make sure it accurately represents you and then use it to see who you know and who can connect you at that company form your network. For Facebook, re-configure your privacy settings accordingly.  You should create a process for tagged pictures; make sure you are getting email alerts when you are tagged and then immediately check to make sure they accurately represent your brand.  As for Twitter, join in the conversation!


What is Personal Branding and how do you discover your brand?

Personal Branding ultimately means thinking of yourself as something that needs to be differentiated from everyone else.

It means really thinking of yourself as the CEO of You Inc (you as a business and what can you do to stand out to extract your core value proposition and then position that against what is already out there in the market)

You can discover your personal brand through the personal branding worksheet we created which walks you through this process.  It begins with “what is your vision and purpose.” Your vision is your external view of what the world can be and your purpose is how you can get the world to become more like your vision.  For example, my vision is a world where everyone does what he or she loves.  My purpose and role is connecting talented and passionate people to reach other.  To achieve my purpose, I started Brand Yourself which allows individuals to put their best foot forward and promote themselves to people that would be able to provide meaningful opportunities.

What is the 4 step Branding process you have created?

Build- Discover what is out there about you, what is your brand as of right now? Create positive content around that as well as on your own personal web site.  Make sure that everything that is found is optimized- Rise up in Google rankings.  Discover your brand, communicate it and it becomes visible- Proactively push yourself out to the people that can open doors for you.


How has social media impacted dating?

For every potential new relationship, I always look them up on Facebook without question!  Red flags include wall posts of crazy friends, what other people are saying about them and their “about me section.” I like people that use their “about me” to talk about who they really are as a person as opposed to adding a list of books they like- the extra mile shows me they are self aware.  Pictures are also red flags- recently tagged photos of ex boyfriends etc. I am a laid back and understanding person but when you see that it makes you wonder.  They should have the respect to know that a new potential partner could see it- it should be untagged if they are ready to date again.

Twitter is also interesting- if someone is complaining on Twitter all day long it shows they may be a miserable person and you probably don’t want to get too close to them.  As for LinkedIN- if they aren’t on there it doesn’t bother me- but if you are going to choose to be on a social media site and have a barely filled out profile and 2 connections- it might reveal something greater about their personality, such as poor follow through.

What is the future of Personal Branding?

The future is that personal branding will ideally become engrained in the educational system itself.  Starting from a young age, teachers will help people understand what their core strengths are and what they love to do so they know where they excel, what they like and help them with goal setting. Making sure all the content is related to their brand and that their resume is in alignment with their goals will be a natural extension of the future of branding. We will have a whole generation of self-aware people and it will be easier to find other like-minded people.

The future will also be about trying new things, taking different classes and subjects that you would never take on your own from a topical level in the hopes of finding out what your true purpose in life is.

How do you measure success?

My measure of success is when I’m doing what I love with people I love and I am able to live the lifestyle I want to afford.

How do you measure success from a Personal Branding perspective?

Success in personal branding can be measured once you start getting random opportunities from across the world because you have created a brand touch point that made them want to reach out. Success is when your personal brand is working for you 24/7 while you are sleeping.

Pete has been nice enough to share 50 free trials for 14 days to RMG readers to the Brand Yourself platform with Ruby Media Group. Simply click here and type in the promo code“RubyMedia” to check it out!

About Pete Kistler

Pete Kistler is the CEO of Brand‐Yourself.com, a toolset to build your personal brand online and manage your reputation through social media. Brand Yourself has been named one of the Top 100 Most Innovative College Startups in the U.S. two years in a row. Pete is one of Entrepreneur Magazine’s Top 5 College Entrepreneurs, cited as a leading Online Reputation Management expert, one of the Top 30 Definitive Personal Branding Experts on Twitter and he was a judge for the 2009 Personal Brand Awards. Pete writes the Wednesday column for the nationally acclaimed Personal Branding Blog, ranked the #1 job blog by CareerBuilder and a Top 50 Marketing Blog by AdAge and syndicated by Forbes, Reuters and Fox Business. Pete is also the co-author of the book “Career Launchpad” (Perry, 2009) and “From Tweet To Hired” (Brand-Yourself, 2010). Pete is passionate about using technology to bring people together and make life simpler, easier and happier.

Real Housewife of NYC Jill Zarin says Social Media & Texting are Killing True Romance

Jill Zarin

In my interview with NYC Real Housewife Jill Zarin on her latest book “Secrets of a Jewish Mother” Jill says, “Email and texting is ruining true romance.” Jill touches on the important role social media is playing in the dating world and proposes a “no phone” rule. Read my full interview here!

In “Secrets of a Jewish Mother,” Jill Zarin wants to know: Why are you not dating anyone yet? Have you asked everyone you know to set you up with someone? Have you gone online? What are you waiting for?

In our exclusive interview, Jill Zarin shares her top tips from her new book “Secrets of a Jewish Mother” on how to navigate the dating scene, find true love and build a life filled with happiness and success.

Kris: What led you to write the book?

Jill: I wanted to write a book for the longest time. I had a lot of things I wanted to write about and my sister and I thought the book should be called “Secrets of a Jewish Mother” and that we should write it with my mother and sister.  It’s lonely being at the top and I wanted to share this with the people I love the most. I like doing things together as a family and now we are doing the book tour together, television and media together and we are ultimately all enjoying the success together.

Kris: Did the show inspire you to write this book?

Jill: My mother Gloria was the breakout starlet on The Real Housewives of NYC after she gave advice to Bethenny.   There was an overwhelming response and thousands of people wanted similar advice. We realized that not everyone grew up the way we did and had that quintessential “motherly” and involved parent. Our mother Gloria was very affectionate with us and we wanted to share that gift with everybody.  We asked people what they wanted to hear about and everyone wanted to know “How did Jill become so successful?”

Kris: What role did your family play in your success?

Jill: I grew up with amazing parents who always told me that I could be anything I wanted to be and they would always be there to support me. With my first business, my parents gave me $10,000 to start at 23 years old. My parents had the faith and trust to invest in me. They always told me I was the smartest and I was the prettiest and that really resonated because it gave me the confidence I needed to succeed.  If you are always told you are smart and beautiful, it becomes a self-fulfilling prophecy.

What is most fundamental to you in terms of working hard?

Jill: Education! Education builds a foundation and it is fundamental to a Jewish upbringing.  My family always pushed me to excel in school and at the end of the day you have nothing without an education.  I believe it should be mandatory to go to college.  Being American and being Jewish, you don’t even realize how lucky you are.  Education should be required- through my success is the fact that I have a solid education. I learned how to write and I learned how to think.

Kris: What is your advice for women looking for love?>

Jill: Ask everybody in the world you know and tell them you’re single and you’re looking! The man of your dreams won’t fall in your lap; you have to find him! Once you leave the college environment of socializing, you are likely to meet someone at work.  Online dating is another great way to meet someone, and we actually talk about JDate in the book.  You need to be safe about Internet dating- do a credit check or security check on your date to make sure they aren’t pretending to be someone else.

Kris: What are your must haves?

Jill: He must be kind, have a good sense of humor, be loyal, generous and dedicated to you.  He should love you a little more than you love him.  He should also be kind- always give your spouse five minutes of understanding. Always be on your toes, and always make sure your husband is on his.

Kris: What is your best advice for singles?

Jill: Trust your gut! My best piece of advice is to trust your instincts. If you don’t think he’s right, he’s probably not right. You should always give people a chance- I call it the “two date” rule.

Kris: What are your top tips for singles?


Never leave a stone unturned

Like a good sales girl, never leave a cold lead. If somebody says, “I have a guy for you,” you have to go on every single fix up you get. You are not allowed to say no- even if you don’t like him, you may like his friend.

Get out of your house

You won’t meet anyone sitting at home!

Dress for success

First impressions are the most important thing you’ll ever have in your life- whether it is meeting your in-laws or going to an important business meeting, always dress respectfully and always look your best.

Put away your devices

Email and texting is ruining true romance.  I have a rule- no talking on phones in the car or on a date. The worst way to start a relationship is by texting on a date- when someone’s Blackberry ® is sitting on the table every time you go to eat, you feel the table vibrating! No phones at the dinner table- put your Blackberry or iPhone ®in a vault when you go on a date! It is rude and disrespectful, and you will never get to know someone if you are more glued to your device.  I suggest turning off the phone before you walk into the restaurant.  If he refuses to put down the phone, then he shouldn’t be out on a date.  If the business call is more than a ten-minute call, then re-schedule for when he has time- you are not his secretary!

Don’t over-indulge

Don’t order a lot if you know he doesn’t have a lot of money. This isn’t the last supper- you’re not going to the electric chair; eat before you go out so this way you don’t feel guilty he’s paying.

My other dining tips:

Follow the leader

Don’t eat like a pig on your first date

Never order more than the host who is paying is ordering

If everyone is ordering chicken, don’t come in and order lobster

If someone else is treating, you order less than the host

Kris: Do you believe in traditional courtship roles?

Jill: The man should plan everything in the beginning.  People shift roles in a relationship, but in the beginning, old fashion is always the best rule of thumb.  I will tell you, I once set up a friend of mine with a guy and he didn’t pick up the tab- I will never fix him up again- it was so rude and gross!

Kris: What are some Secrets of a Jewish Mother that you would like to share?

Jill: Never be less than who you are- you can only step out of your comfort zone for so long. You can pretend to be someone for a very short period of time; you have to be who you are and he should love you for it. If he doesn’t, he’s not the right one.

Nobody’s perfect, so why should he be?

No just means you didn’t ask the right question.  You didn’t ask it right, so go back and ask again.

If you want unconditional love, go buy a puppy.

Just because he’s imperfect, doesn’t mean he won’t be perfectly right for you.

Kris: Do you have any fashion and makeup tips for single women?

Jill: Yes, my favorite fashion and makeup tips from “Secrets of a Jewish Mother” are:

You are what you wear. If in doubt, do not wear it. If you don’t feel good in your clothing, you will radiate insecurity and others will notice.

Fake eyelashes do open your eyes. Try them.

Moisturize your face and hands as often as possible.

Do not buy a piece of clothing just because it is cheap or on sale. There are tons of stores that have fabulous clothes for less, so make sure that you love something before you buy it.

If you know you are being photographed, photograph yourself first before you leave. Often, you will look great in something in person but not as great on camera. Take the photo just to make sure.

If you wear lip liner, keep checking it.

Don’t fidget, play with your hair or bite your nails. Also, don’t slouch.

Always bring a sweater. The Jewish mother is never without a sweater.

More beauty and fashion tips can be found in the book.

Kris: What are Gloria’s “Must Have” Qualities in a husband?

Jill: Gloria’s “Must Haves” are: Generosity, Dedication, Kindness, Fidelity, Ambition, Fatherhood Capabilities, Brains, Sense of Humor, Age Compatibility, If you are Jewish, he has to be Jewish too.

We sum it up best in “Secrets of a Jewish Mother” when we say “If the guy you are dating falls short of any of these qualities, move on.  The right guy is out there.  It is better to be alone than end up with someone who makes you miserable.  If you are in a terrible relationship, gather your courage, cry on your best friends shoulder and get a divorce.  Life is too short to stay sad forever.  Marriage is not supposed to be a jail sentence.”

For more information on Jill Zarins “Secrets of a Jewish Mother,” please visit:http://www.secretsofajewishmother.com/

Kristen RubyAbout the Author
Kristen Ruby is the President & Founder of Ruby Media Group, a Social Media Marketing, Public Relations & Personal Branding Agency. Follow Kris on Twitter@sparklingruby or via her blog.




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