Tagged: Kris Ruby

Interview with Pete Kistler, CEO of Brand Yourself: You have probably Googled yourself, but if you haven’t someone else has. Did You Know 80 million people are Googled a day?

Interview with Pete Kistler, CEO of Brand Yourself

 

 

 

 

You have probably Googled yourself, but if you haven’t someone else has. Did You Know 80 million people are Googled a day?

 

I recently interviewed Pete Kistler, the CEO of Brand Yourself, a firm Ruby Media Group has partnered with and a pioneer in the personal branding space. Pete Kistler is an inspiration to many entrepreneurs and members of Gen Y- I am personally inspired by his motivation, drive and passion and left the interview feeling invigorated. Why invigorated? Because it is very rare to meet another member of my generation who has taken the road less traveled, who has followed his passion and who turned down job offers in this economy to create something out of nothing. Pete took a blank slate and created what is now one of the fastest growing personal branding platforms in our field and we are honored to partner with him and work with such an innovative firms.  The Brand Yourself platform that Pete created makes it much easier for personal branding coaches like myself to monitor and track progress for our executive branding clients.

In our exclusive interview, Pete Kistler shares his personal story in creating Brand Yourself, advice for aspiring entrepreneurs, hiring tips and his thoughts on the role social media is playing in new media dating…

Why did you start Brand Yourself?

I saw a few of my colleagues losing job opportunities because of what was out there on the web and at the same time I saw other friends winning opportunities- I realized there was a huge opportunity to help others win. My idea for Brand Yourself first began at Syracuse when I presented it to the Entrepreneurship Club and the President pulled me aside and said this idea had merit and that he believed we would take it to the next level. The President was RJ Sherman, who is now the Chief Technology Officer and CFO

What is your advice to aspiring entrepreneurs?

First and foremost- an idea is not worth much- the most important part of an idea is executing it.

Always share your ideas with as many people as you can-they will give you new perspectives that will make it stronger.

Don’t be afraid to put your new idea out there- if someone wants to copy it they will have to sacrifice their time- most people aren’t willing to do that.

The key to success is having a strong team around you- having a dynamic team where people feel comfortable putting ideas forward and analyzing them from different objectives. Our team is compiled of diverse backgrounds and our ideas become much greater then where we started.

Find a mentor- Entrepreneurs are over-confident in nature which is why they take huge risks that may completely fail but the believe they will succeed.  With that level of confidence, you need to bring in outside perspectives of people who have 40 years of experience in your field. They will tell you things that will save you a lot of time; you might as well learn from someone who has already made the same mistake.

To find a mentor, start with your personal network- Ask someone in your network, “ Do you know anyone who has been doing social media successfully?”

What are some workplace trends among members of Gen-Y that you have noticed?

In general, Gen Y has an entrepreneurial mindset, which is awesome! Whether it takes form in starting a new business or even being entrepreneurial within a role in their company and then becoming promoted faster, Gen Y is extremely entrepreneurial.  Entrepreneurship is becoming more heavily engrained in the corporate culture amongst Gen Y.

Why do you like working with Gen Y?

I love it because they are so entrepreneurial and they are willing to speak their minds.  Some people from older generations don’t expect younger people to speak their minds, but I do and I love it.

 

Tell me about the Corporate Structure you have created at Brand Yourself

It has been a flat structure since the beginning- almost every company decision has been talked over informally as a group.  It is non corporate and non hierarchical; everyone feels like they are a part of the team and their opinion matters.  We started off as friends- making the shift from friendship into business can be hard but for us it has worked well.

We also pride ourselves in taking an experimental approach- we like trying new things and seeing if they work.  We aren’t afraid to take risks!

What are your thoughts on a 9-5 job?

It kills me.  My mom has been working for 40 years at the same place- she isn’t excited about what she does but she loves her co-workers so work is completely fulfilling to her for that reason.  I have been entrepreneurial from the get go so when I think about working for someone else at this point seems “ridiculous.”

As entrepreneurs, we realize that if we have a goal it really is achievable- the toughest part is doing it, but unfortunately most people don’t understand this.  We are confident that whatever we want to do in the future we will be able to do- and that means not working 80-hour weeks for another employer.

What have you sacrificed to make your dream come true?

I have sacrificed the traditional route- people are expected to graduate and then obtain an entry-level position.  At Brand Yourself, we threw all of that to the wind and said “What if we can create value right now?”  I sacrificed a typical college experience but I know its worth so much more. I am also not able to put as much time into relationships as I would normally be able to.  You really find out who your true friends are because they don’t get mad if you have to cancel a dinner for a work related event because you are the CEO.

Ideally, I would want to attract an entrepreneurial woman that shares the same mentality.

What role does social media play in your hiring process?

It is so vital! If a potential intern doesn’t have a strong social media presence, it is immediately a strike against them.  Especially for the Social Media role in particular, we need people who understand the space and who are comfortable and passionate to be doing it on their own whether they are hired to do it or not by Brand Yourself.  PR as a whole is also shifting online to the management of relationships in social networks.  If a PR intern doesn’t understand the power of the web and isn’t already doing it, then they will have a lot of catching up to do and it is extra training on behalf of the company.

The interns should also take the proper steps to brand themselves accordingly in the social web.  We see our interns as brand ambassadors.  Once, a potential intern had a ridiculous Facebook photo and I thought “I don’t know if I want this person representing my brand.”

What are your absolute Branding “Dont’s”?

Your headshot is key- it should back up your brand

If you are a model then put up provocative pictures, but if you are a businessman then wear a suit

If you are a social media person and work in a specific niche, then brand towards that

For social media professionals, as long as I look at a photo of someone and I don’t feel immediately turned off, then it is OK

Advice for people new to the Personal Branding space?

First- know what your goals are- once you know what you want, do a little research, create a LinkedIN profile and have a few people look at it. Make sure it accurately represents you and then use it to see who you know and who can connect you at that company form your network. For Facebook, re-configure your privacy settings accordingly.  You should create a process for tagged pictures; make sure you are getting email alerts when you are tagged and then immediately check to make sure they accurately represent your brand.  As for Twitter, join in the conversation!

 

What is Personal Branding and how do you discover your brand?

Personal Branding ultimately means thinking of yourself as something that needs to be differentiated from everyone else.

It means really thinking of yourself as the CEO of You Inc (you as a business and what can you do to stand out to extract your core value proposition and then position that against what is already out there in the market)

You can discover your personal brand through the personal branding worksheet we created which walks you through this process.  It begins with “what is your vision and purpose.” Your vision is your external view of what the world can be and your purpose is how you can get the world to become more like your vision.  For example, my vision is a world where everyone does what he or she loves.  My purpose and role is connecting talented and passionate people to reach other.  To achieve my purpose, I started Brand Yourself which allows individuals to put their best foot forward and promote themselves to people that would be able to provide meaningful opportunities.

What is the 4 step Branding process you have created?


Build- Discover what is out there about you, what is your brand as of right now? Create positive content around that as well as on your own personal web site.  Make sure that everything that is found is optimized- Rise up in Google rankings.  Discover your brand, communicate it and it becomes visible- Proactively push yourself out to the people that can open doors for you.

 

How has social media impacted dating?

For every potential new relationship, I always look them up on Facebook without question!  Red flags include wall posts of crazy friends, what other people are saying about them and their “about me section.” I like people that use their “about me” to talk about who they really are as a person as opposed to adding a list of books they like- the extra mile shows me they are self aware.  Pictures are also red flags- recently tagged photos of ex boyfriends etc. I am a laid back and understanding person but when you see that it makes you wonder.  They should have the respect to know that a new potential partner could see it- it should be untagged if they are ready to date again.

Twitter is also interesting- if someone is complaining on Twitter all day long it shows they may be a miserable person and you probably don’t want to get too close to them.  As for LinkedIN- if they aren’t on there it doesn’t bother me- but if you are going to choose to be on a social media site and have a barely filled out profile and 2 connections- it might reveal something greater about their personality, such as poor follow through.

What is the future of Personal Branding?

The future is that personal branding will ideally become engrained in the educational system itself.  Starting from a young age, teachers will help people understand what their core strengths are and what they love to do so they know where they excel, what they like and help them with goal setting. Making sure all the content is related to their brand and that their resume is in alignment with their goals will be a natural extension of the future of branding. We will have a whole generation of self-aware people and it will be easier to find other like-minded people.

The future will also be about trying new things, taking different classes and subjects that you would never take on your own from a topical level in the hopes of finding out what your true purpose in life is.

How do you measure success?

My measure of success is when I’m doing what I love with people I love and I am able to live the lifestyle I want to afford.

How do you measure success from a Personal Branding perspective?

Success in personal branding can be measured once you start getting random opportunities from across the world because you have created a brand touch point that made them want to reach out. Success is when your personal brand is working for you 24/7 while you are sleeping.

Pete has been nice enough to share 50 free trials for 14 days to RMG readers to the Brand Yourself platform with Ruby Media Group. Simply click here and type in the promo code“RubyMedia” to check it out!

About Pete Kistler

Pete Kistler is the CEO of Brand‐Yourself.com, a toolset to build your personal brand online and manage your reputation through social media. Brand Yourself has been named one of the Top 100 Most Innovative College Startups in the U.S. two years in a row. Pete is one of Entrepreneur Magazine’s Top 5 College Entrepreneurs, cited as a leading Online Reputation Management expert, one of the Top 30 Definitive Personal Branding Experts on Twitter and he was a judge for the 2009 Personal Brand Awards. Pete writes the Wednesday column for the nationally acclaimed Personal Branding Blog, ranked the #1 job blog by CareerBuilder and a Top 50 Marketing Blog by AdAge and syndicated by Forbes, Reuters and Fox Business. Pete is also the co-author of the book “Career Launchpad” (Perry, 2009) and “From Tweet To Hired” (Brand-Yourself, 2010). Pete is passionate about using technology to bring people together and make life simpler, easier and happier.


Real Housewife of NYC Jill Zarin says Social Media & Texting are Killing True Romance

Jill Zarin

In my interview with NYC Real Housewife Jill Zarin on her latest book “Secrets of a Jewish Mother” Jill says, “Email and texting is ruining true romance.” Jill touches on the important role social media is playing in the dating world and proposes a “no phone” rule. Read my full interview here!

In “Secrets of a Jewish Mother,” Jill Zarin wants to know: Why are you not dating anyone yet? Have you asked everyone you know to set you up with someone? Have you gone online? What are you waiting for?

In our exclusive interview, Jill Zarin shares her top tips from her new book “Secrets of a Jewish Mother” on how to navigate the dating scene, find true love and build a life filled with happiness and success.

Kris: What led you to write the book?

Jill: I wanted to write a book for the longest time. I had a lot of things I wanted to write about and my sister and I thought the book should be called “Secrets of a Jewish Mother” and that we should write it with my mother and sister.  It’s lonely being at the top and I wanted to share this with the people I love the most. I like doing things together as a family and now we are doing the book tour together, television and media together and we are ultimately all enjoying the success together.

Kris: Did the show inspire you to write this book?

Jill: My mother Gloria was the breakout starlet on The Real Housewives of NYC after she gave advice to Bethenny.   There was an overwhelming response and thousands of people wanted similar advice. We realized that not everyone grew up the way we did and had that quintessential “motherly” and involved parent. Our mother Gloria was very affectionate with us and we wanted to share that gift with everybody.  We asked people what they wanted to hear about and everyone wanted to know “How did Jill become so successful?”

Kris: What role did your family play in your success?

Jill: I grew up with amazing parents who always told me that I could be anything I wanted to be and they would always be there to support me. With my first business, my parents gave me $10,000 to start at 23 years old. My parents had the faith and trust to invest in me. They always told me I was the smartest and I was the prettiest and that really resonated because it gave me the confidence I needed to succeed.  If you are always told you are smart and beautiful, it becomes a self-fulfilling prophecy.

What is most fundamental to you in terms of working hard?

Jill: Education! Education builds a foundation and it is fundamental to a Jewish upbringing.  My family always pushed me to excel in school and at the end of the day you have nothing without an education.  I believe it should be mandatory to go to college.  Being American and being Jewish, you don’t even realize how lucky you are.  Education should be required- through my success is the fact that I have a solid education. I learned how to write and I learned how to think.

Kris: What is your advice for women looking for love?>

Jill: Ask everybody in the world you know and tell them you’re single and you’re looking! The man of your dreams won’t fall in your lap; you have to find him! Once you leave the college environment of socializing, you are likely to meet someone at work.  Online dating is another great way to meet someone, and we actually talk about JDate in the book.  You need to be safe about Internet dating- do a credit check or security check on your date to make sure they aren’t pretending to be someone else.


Kris: What are your must haves?

Jill: He must be kind, have a good sense of humor, be loyal, generous and dedicated to you.  He should love you a little more than you love him.  He should also be kind- always give your spouse five minutes of understanding. Always be on your toes, and always make sure your husband is on his.

Kris: What is your best advice for singles?

Jill: Trust your gut! My best piece of advice is to trust your instincts. If you don’t think he’s right, he’s probably not right. You should always give people a chance- I call it the “two date” rule.

Kris: What are your top tips for singles?

Jill:

Never leave a stone unturned

Like a good sales girl, never leave a cold lead. If somebody says, “I have a guy for you,” you have to go on every single fix up you get. You are not allowed to say no- even if you don’t like him, you may like his friend.

Get out of your house

You won’t meet anyone sitting at home!

Dress for success

First impressions are the most important thing you’ll ever have in your life- whether it is meeting your in-laws or going to an important business meeting, always dress respectfully and always look your best.

Put away your devices

Email and texting is ruining true romance.  I have a rule- no talking on phones in the car or on a date. The worst way to start a relationship is by texting on a date- when someone’s Blackberry ® is sitting on the table every time you go to eat, you feel the table vibrating! No phones at the dinner table- put your Blackberry or iPhone ®in a vault when you go on a date! It is rude and disrespectful, and you will never get to know someone if you are more glued to your device.  I suggest turning off the phone before you walk into the restaurant.  If he refuses to put down the phone, then he shouldn’t be out on a date.  If the business call is more than a ten-minute call, then re-schedule for when he has time- you are not his secretary!

Don’t over-indulge

Don’t order a lot if you know he doesn’t have a lot of money. This isn’t the last supper- you’re not going to the electric chair; eat before you go out so this way you don’t feel guilty he’s paying.

My other dining tips:

Follow the leader

Don’t eat like a pig on your first date

Never order more than the host who is paying is ordering

If everyone is ordering chicken, don’t come in and order lobster

If someone else is treating, you order less than the host

Kris: Do you believe in traditional courtship roles?

Jill: The man should plan everything in the beginning.  People shift roles in a relationship, but in the beginning, old fashion is always the best rule of thumb.  I will tell you, I once set up a friend of mine with a guy and he didn’t pick up the tab- I will never fix him up again- it was so rude and gross!

Kris: What are some Secrets of a Jewish Mother that you would like to share?

Jill: Never be less than who you are- you can only step out of your comfort zone for so long. You can pretend to be someone for a very short period of time; you have to be who you are and he should love you for it. If he doesn’t, he’s not the right one.

Nobody’s perfect, so why should he be?

No just means you didn’t ask the right question.  You didn’t ask it right, so go back and ask again.

If you want unconditional love, go buy a puppy.

Just because he’s imperfect, doesn’t mean he won’t be perfectly right for you.

Kris: Do you have any fashion and makeup tips for single women?

Jill: Yes, my favorite fashion and makeup tips from “Secrets of a Jewish Mother” are:

You are what you wear. If in doubt, do not wear it. If you don’t feel good in your clothing, you will radiate insecurity and others will notice.

Fake eyelashes do open your eyes. Try them.

Moisturize your face and hands as often as possible.

Do not buy a piece of clothing just because it is cheap or on sale. There are tons of stores that have fabulous clothes for less, so make sure that you love something before you buy it.

If you know you are being photographed, photograph yourself first before you leave. Often, you will look great in something in person but not as great on camera. Take the photo just to make sure.

If you wear lip liner, keep checking it.

Don’t fidget, play with your hair or bite your nails. Also, don’t slouch.

Always bring a sweater. The Jewish mother is never without a sweater.

More beauty and fashion tips can be found in the book.

Kris: What are Gloria’s “Must Have” Qualities in a husband?

Jill: Gloria’s “Must Haves” are: Generosity, Dedication, Kindness, Fidelity, Ambition, Fatherhood Capabilities, Brains, Sense of Humor, Age Compatibility, If you are Jewish, he has to be Jewish too.

We sum it up best in “Secrets of a Jewish Mother” when we say “If the guy you are dating falls short of any of these qualities, move on.  The right guy is out there.  It is better to be alone than end up with someone who makes you miserable.  If you are in a terrible relationship, gather your courage, cry on your best friends shoulder and get a divorce.  Life is too short to stay sad forever.  Marriage is not supposed to be a jail sentence.”

For more information on Jill Zarins “Secrets of a Jewish Mother,” please visit:http://www.secretsofajewishmother.com/

Kristen RubyAbout the Author
Kristen Ruby is the President & Founder of Ruby Media Group, a Social Media Marketing, Public Relations & Personal Branding Agency. Follow Kris on Twitter@sparklingruby or via her blog.

 

 

 

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FIT Marketing Tips & What it Takes for Grads to Succeed in Communications Today

I recently spoke at an FIT Marketing class on the rise of social media marketing.  I was honored that Dean Gamanos, the Professor and owner of an advertising agency in Greenwich, CT brought me in as a guest speaker.  Dean opened up the class by talking about the different forms of marketing and communication agencies: consultants, design firms, ad agencies, media buyers, public relations agencies and Internet Agencies.  I was stunned when he mentioned Internet Agencies as a new form of a marketing communication agency because it is the world I have grown up in.  We are living in a Marketing Renaissance where social media marketing is coalescing all of the different facets of communications and blurring the line between the divisions.  It makes me question the importance of majoring/specializing in one form of communication as I think it is critical today for any recent graduate to possess a diverse skill set which includes a “sampling” of every discipline within communications.

As a social media marketer, it is imperative to have an understanding of marketing, branding, journalism, public relations and broadcast journalism in order to do my job effectively.  You need to know how to interview someone effectively, how to pitch to secure great placement for a blog post, how to pitch articles for media placement, how to build a brand both virally and offline and how to create an effective ad that can be used in multiple mediums.  It is no longer sufficient to major in one discipline and think that covers it all- today’s graduates must possess a strong skill set in all of these disciplines to be effective in the communications industry.  While I agree that specialization is critical in this job market, I also believe that possessing knowledge of multiple mediums is what will make you most valuable in this marketplace.

I enjoyed being asked to speak at FIT as well as participating in Deans Marketing class. He shared some relevant content including marketing tips, mistakes and tools to position your brand.

 

8 Principles of Successful Marketing:

  1. Know your product or service
  2. Know your customers
  3. Your customers aren’t listening to you
  4. Know your competition
  5. Being good isn’t good enough
  6. Marketing should be the most creative part of your business
  7. Good planning and good implementation are as important as a good idea
  8. Everything in your business should involve marketing

10 Common Marketing Mistakes:

  1. Failing to listen/ failing to observe- not doing research, not checking the competition, not observing the marketplace
  2. Not positioning your product or service
  3. Doing too many things at once
  4. Not focusing your selling message
  5. Changing strategies and selling message too frequently
  6. Making advertising decisions based on low rates rather then cpm’s
  7. Not advertising with adequate frequency
  8. Emphasizing short term sales increases through price promotion rater than long term brand building
  9. Building on fads rather then trends
  10. Ignoring your brands image

12 Ways to Develop a Strong Positioning for your Product:

  1. Be the First (Harvard, Hertz, Time Magazine)
  2. Be the Latest (Windows)
  3. Own an Attribute (Heinz Ketchup- thickest, Ferrari- speed)
  4. Be #1 (Toyota Camry, Ford Explorer)
  5. Specialize (Victoria’s Secret- sexy lingerie)
  6. Have a heritage
  7. Be Preferred (more hospitals use Tylenol)
  8. Focus on Use (Nike-Racing)
  9. Stress Quality (Chanel #5, high quality, high price)
  10. Price (Walmart, lowest prices)
  11. User group (Apple- graphic designers)
  12. Competitive (7-Up, Avis)

Stay Tuned: In May & April, I will be covering an exciting celebrity branding master course with Kimora Lee Simmons and Joan Rivers.

NEW Celebrity Business: Close Up and Personal with Joan Rivers and Kimora Lee Simmons Spend a day with one or two of these glamorous and super smart women and find out what it really takes to launch and maintain a celebrity brand business. Get an inside look at two different business models- each with star wattage and market longevity. Find out how these businesses work and the role and responsibilities of the namesake. Hear about three different journeys that all lead to consumer product adoration and millions of dollars in sales:

•   Joan Rivers, entertainment industry “A” lister, comedic icon, media personality and brilliantly witty fashion critic talks about her highly successful jewelry business partnership with QVC.

•  Kimora Lee Simmons, former supermodel and “fabulicious” icon and author talks about her role as CEO, and Creative director of Phat Fashions, which she has transformed into a lifestyle brand owned by the apparel giant Kellwood.

Facilitator: Jennifer Bartok, producer, www.celebritycatwalk.com

I was also extremely inspired by the beautiful design work the students at FIT had created. I included photos of my favorites and wanted to honor their amazing branding work!


The ROI of Social Media, HBS Recap & David Meerman Scotts Comparison of Social Media to the Venture Capital Model

“Social media marketing is similar to the venture capital model- you don’t invest in 1 firm & hope for the best, you invest in 50.” @dmscott

 

The ROI of Social Media, HBS Recap & David Meerman Scotts Comparison to the Venture Capital Model

David Meerman Scott- Harvard Business School: How and Why Social Networking is Revolutionizing Marketing

After my dear friend Tim Washer invited me to attend the the Harvard Business School Conference that he was leading with David Meerman Scott on How and why Social Networking is Revolutionizing Marketing, the ROI of Social media has been on my mind.  This seems to be a very popular topic at many of the conferences I speak at and there is a great debate over whether social media is better for B2C rather then B2B.  Social Media is an entirely new way of marketing, and it is most effectively used for brand building.  In today’s economy, people are looking to their social media specialists to be their marketers, publicists, brand builders, strategists & lead generators.  Before delving into social media, you really need to decide if it is ultimately right for your business. I do not believe that social media is right for every business model.  I think it is one marketing function underneath an entire marketing umbrella- and it needs to fit in collectively with the other marketing efforts you have already began.  Prior to initiating a social media campaign, lay out your goals and determine your end objectives.
Are you looking for social media to:
  • Generate Leads
  • Increase web traffic
  • Generate publicity
  • Gain attention from bloggers

After you have answered some of these questions, you can then begin determining if social media is the right vehicle for you.  As a marketer & public relations practitioner, I ask my clients these questions before initiating any type of campaign. I feel it is vital to stress the point that as the entire social media industry is newly emerging, it is important to be ethical when determining if social media is right for your clients. For some clients social media may be the best vehicle, but for others it may not be.  It is up to you, as their trusted social media consultant & social media agency, to truly evaluate if it will best meet your clients needs. If it is not right for them, you may have to walk away from the business or re-asses what area of marketing will best meet their marketing needs.  A lot of people today say they want to be on “Facebook, Twitter and LinkedIN” but they are not really sure what it entails or how it will benefit their business. As their trusted consultant in this new industry, you have a moral obligation to break it down for them and honestly assess if it is the right move for their business given their objectives.

When I attended the Harvard Business School Social Media with David Meerman Scott & Tim Washer, David presented some interesting & powerful thoughts on the overall ROI of social media and compared it to the venture capital model. David said,

“We are not focused enough on reaching people enough in the way they want to be reached.

 

Take the Venture capital model for example- they don’t invest in 1 firm and hope for the best-they invest in 100- they expect that a high ratio will go bankrupt & hopefully a few of them will go public or be acquired for a ton of money.

 

The people who are successful in social media are the ones who are willing to fail- not every video or blog will gain traction.  Just like the venture capital model, there’s bound to be something great that emerges and goes viral.

 

Social media is a different model for marketing- if you do 20 things, maybe 1 of them will hit.  And while it is a leap of faith, if you are smart, if you choose well, if you are lucky a few more will hit.”

In summation, here are my final thoughts on the ROI of Social Media:

What social media is and what social media is not:

 

Social Media is an extension of corporate branding.  As a client, you are paying for the ability to utilize modern electronic techniques to get in front of a targeted audience.  Social media is not an advertisement and it is not a banner ad.  Social media is inherently about branding to a focused audience.  It is about the ability to quickly get in front of prospects, current clients and leads, and to establish an online relationship with them and build customer engagement.  Social media marketing differs from traditional marketing in that it does not focus on immediately establishing the value of your services or products, but rather it is about establishing you as an icon and thought leader in the industry- to create an awareness of your name and brand.  It is not a specific advertisement for a given product or service- it is about brand engagement.  The type of results you should be looking to expect is similar to what you would expect from a long term branding campaign.  Social media marketing is essentially a global awareness and branding campaign that takes time to develop.

In case you missed the event, I live tweeted from HBS & captured the most compelling quotes from David & Tim Washer.  They can all be found on twitter.com/sparklingruby.

Nuggets of Social Wisdom:

“If I were starting a company right now- I would hire journalists- they are great storytellers. I call it brand journalism” @dmscott

“Be honest & open. If you have a customer who is negative- engage with them- you can turn it around.” @dmscott @harvardbiz #HBS #socialmedia

PR Crisis Communication Tip- “The whole world knows you’ve screwed up- say something, be human- stop hiding” @dmscott @harvardbiz #HBS

“Social media marketing is similar to the venture capital model- you dont invest in 1 firm & hope for the best, you invest in 50.” @dmscott

“Uncover the most compelling stories, find the most compelling experts, rely on humor to gain awareness” @timwasher #HBS IBM

“Whenever you implement a social media strategy, gain agreement on the rules , then convene bloggers, lawyers, marketing & PR” @timwasher

“Manage fear- fear is the greatest barrier to these new ideas. We have never marketed this way, we have always done it other ways” @dmscott

“Lose Control of your Marketing- If you want people to spread your ideas, you have to let them do it in their own language” @dmscott

“Nobody cares about your products except for you. Speak to your buyers in their language, not yours” @dmscott #HBS #socialmedia

“On the web, you ARE what you publish. Are you publishing great information? Encourage sharing-word of mouse” @dmscott #HBS #socialmedia

“Old Rules-Buying attention with advertising, Beg your way in with the media, Bug your way in by selling. New media- EARN ATTENTION” @dmscott

“Focus on buyer personas, don’t market for your own ego!” @dmscott #HBS #marketing #socialmedia

“Imagine if instead of creating web marketing around a product, you focused on individual buyer personas…” @dmscott #HBS

“Think about how you can tell your story to individual people rather then nameless, faceless prospects” @dmscott #HBS #socialmedia

“Everyone here can achieve the same kind of success in your marketplace but you must unlearn what you have learned about marketing” @dmscott

“People are fearful of things they don’t understand– biggest obstacle stopping people from plunging into social media” @dmscott #HBS

About David Meerman Scott

David Meerman Scott has written hundreds of magazine articles and wrote five books including the recent hit new book, “World Wide Rave” and an award-winning BusinessWeek number-one bestseller, “The New Rules of Marketing and PR” which is published in 25 languages. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide.  David is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in more than forty countries.

His speaking and seminar clients include Cisco, HP, Microsoft, the New York Islanders, NASDAQ Stock Market, the Province of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, the Fortune Conference Group, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Self Storage Association, Realtors Conference, and many others. For more, see www.davidmeermanscott.com

About Tim Washer

Tim Washer is the Head of Social Media Productions for IBM worldwide.  In addition to managing global production initiatives, Tim wrote/produced the company’s most successful YouTube series, “Mainframe: The Art of the Sale,” which was covered by the Chicago Sun-Times, Forbes and others, and was selected by Comedy Central as a “Staff Favorite.” His comedy TV credits include the Late Show with David Letterman, Late Night with Conan O’Brien, Saturday Night Live, and the Onion News Network. For more, see www.timwasher.com


85 Broads Member Kris Ruby to lead International Jam Session on Personal and Corporate Branding

85 Broads · presents ·

85 Broads Member Kristen Ruby, President and Founder of Ruby Media Group on

HOW TO USE SOCIAL MEDIA FOR PERSONAL AND CORPORATE BRANDING

DATE: MONDAY, MARCH 15, 2010 — TIME: 12:00 p.m. EST

JOIN US FOR A LIVE (FREE) GLOBAL JAM SESSION

What social media industry groups are your colleagues and competitors a part of?

Are you aware of the Meetup groups, conferences and industry events taking place in your field?When you speak at an industry event, are you remembering to update your LinkedIn, Twitter & Facebook statuses? Are you sharing this information with others?

Do you recognize the need to establish a “personal brand” for your business in the virtual world of social media, yet have no idea how to do so?

Branding is no longer only for business owners and corporations. Due to the rise of social media and the new world of PR, personal and corporate branding have become increasingly accessible and critical for individuals and companies looking to promote their brand. Branding tools allow you to inherently “celebritize” yourself and get your name out without involving the high cost of traditional public relations. They are also critical for securing upcoming speaking engagements and establishing yourself as a thought leader and opinion leader in your industry.

Personal branding and social media marketing involve a lifestyle change, as they put you in the habit of sharing information publicly as opposed to privately, which may seem overwhelming for many at first. Digital press kits have typically been created for companies, but with the advent of personal branding, you can create your own “press kits” to showcase your strengths and industry expertise. Join us for a Jam Session with Kristen Ruby, a personal branding expert, on how to ease your transition into a social way of life and establish yourself as an opinion leader in your field.

This is going to be an interactive session, with Kristen answering your questions.

Location: Global – Your Computer. Participants can be located anywhere in the world.
Date: Monday, March 15, 2010
Time: 12:00 p.m. EST
Fee: Free for Annual 85 Broads Members (members who have activated their Annual Membership at the Trailblazer, Visionary, Investor, or Power Circle level)

To register for this Global Jam Session:
1. Go to link. Event now closed
2. Click “Register”.
3. On the registration form, enter your information and then click “Submit”.

Once 85 Broads approves your registration, you will receive a confirmation email message with instructions on how to join the event.

Participants can be located anywhere in the world. To fully participate in this online event, you will need a high-speed internet connection, a computer, and a working set of computer speakers.

Space is limited to 200 Participants. Jam Sessions are FREE for all Trailblazer, Visionary, Investor, and Power Circle members of 85 Broads. If you would like to become a subscribing member of 85 Broads CLICK HERE to login.

About the Presenter:

85 Broads member Kristen Ruby is the President and Founder of Ruby Media Group.  Kristen “socializes” businesses for web 2.0 and helps companies adapt traditional marketing into social media platforms.  Kristen specializes in social media optimization, branding in real time and optimized PR.  By utilizing various social media platforms including Facebook, Twitter and LinkedIn, Kristen helps companies and individuals create online visibility and increases overall branding awareness. Kristen’s competitive advantage focuses around creating a comprehensive social media strategy that is in alignment with her clients’ overall marketing & PR strategy to bring their marketing to life.  Kristen takes companies from the initial new media planning phase, straight to implementation and overall social media maintenance.
Kristen graduated from Boston University’s College of Communication with a major in Public Relations and a minor in Sociology. Kristen has worked in several different facets of the communications industry including Public Relations, Broadcast, Event Planning, Marketing and Domestic Television Distribution.  Kristen has network experience in Los Angeles, Manhattan and Boston.  She has worked for Morgan Stanley Global Wealth Management, Sirius Satellite Radio, John Varvatos, PBS, CBS Domestic Television Distribution, DataKey Consulting and The Ether in Hollywood, CA. She frequently speaks to business groups and associations on new media and viral marketing, and presents social media workshops for CEO groups to empower business owners.  Kristen is also the Director of the” Girls In Tech” social media mentorship program to encourage girls to enter the field of social media marketing.

Read Kristen’s blog: http://blog.rubymediagroup.com/

Follow Kristen on Twitter: www.twitter.com/sparklingruby


About 85 Broads

http://www.85broads.com

85 Broads is an exclusive global women’s network whose mission is to generate exceptional professional and social value for its members. Through our regional events and online, password-protected community, our members engage in a rapid, high-powered exchange of ideas and information which is what makes 85 Broads so unique.

The women in 85 Broads are investment bankers, lawyers, educators, venture capitalists, hedge fund managers, philanthropists, athletes, scientists, doctors, engineers, artists, and entrepreneurs. 85 Broads was originally founded in 1997 as an exclusive network for women who worked for Goldman Sachs at 85 Broad Street, the investment bank’s NYC headquarters. In 2000, the network was expanded to include a more diverse group of women from a variety of fields and backgrounds, including the non-profit sector. Today, over 20,000 women who are alumnae and students of the world’s leading colleges, universities, graduate business schools, law schools, medical schools, and other graduate programs belong to 85 Broads Learn more about our exclusive network and apply for membership.


JMAG: How Social Media is Changing the World of Online Dating- By Kris Ruby Featuring Interview with David Berkowitz

JDate

Recently at the Mashable holiday party, I spoke with good friend and fellow blogger David Berkowitz about the intersection between social media and online dating.  I proposed a new social network that would allow you to “rate” your dates similar to a Zagat® guide.  I was pleasantly surprised to hear that David had actually met his wife on JDate and scored an exclusive interview with him on his top dating tips for the lonely hearts out there.

As the President of a social media marketing agency, I am intrigued by how social media intersects with personal branding.  It is more critical now than ever before to create a cohesive brand identity between all of your social networking sites, because one of the first things that people who meet you on dating site will do is look you up on other social networks.  With the advent of social media and the Google indexing of real-time tweets, it is imperative that you clean up your digital footprint and are well aware of what information your date will find about you before they search for you.  If you think they aren’t performing online searches of you, then think again.

One of the biggest mistakes I see people making is creating very separate identities on all of their social sites. For example, someone could write that they are looking for a “long- term relationship” on their JDate profile, then after you connect with them on Facebook® you see that they are friends with 500 girls and have pictures posted of them partying every night.  If you say you are looking for a relationship, you need to make sure you are backing this up on your other social sites. Conversely, it is also important to remove pictures of your exes if you truly are looking to meet someone new.  It sends out better vibes to your prospective mate that you are serious.

Social media is rapidly changing the world of dating – both online and off. David Berkowitz recommends not connecting with people via social media until you are absolutely ready to take the relationship to the next level. He thinks social media can encourage virtual “stalking” prematurely and that it can create unfair biases very early in the courting process.

The other problem with connecting with someone too early via social media is that you are able to see all of their recent updates since your first date. For example, if they have not called you but are tagged in other pictures with new girls or guys, you may jump to conclusions that they are not that into you.  This is why it is extremely dangerous to become virtual friends with someone before you have gone on a few dates with someone – it can end up ruining the relationship prematurely. The same is true for becoming Blackberry®Messenger friends with someone before you are in a serious relationship. It encourages casual texting and does not force a man into the courtship process. If they know they are always connected with you it cuts down on the level of suspense.

My top tips for creating a cohesive online identity:

1.)    Clean up your digital footprint because whether you like it or not your date will perform an online search of you Kristen Ruby

2.)    Remove pictures of your ex on your social networks if you are serious about entering into a new relationship

3.)    Do not post status updates about your dates as new privacy restrictions may make your updates visible to everyone including your date (social media is not as private as you may think)

4.)    Be creative with your profile! Create a profile that is unique and sets you apart from the rest.  However, don’t make it so “creative” that if someone looks you up on Facebook, Twitter® or LinkedIn® they will think you are several different people.

5.)    Once you have taken the “virtual” relationship offline, do not connect online during your date! Stay off your phone, it is the easiest way to kill the chances of a second date.  Courtship is still very much alive, despite the rise of social media.

Below is my exclusive interview with David Berkowitz, a fellow social media enthusiast and blogger.  David Berkowitz met his wife “virtually” on JDate on New Year’s Day in 2006 and has been married to her for two years.  He credits meeting his wife to a “technical glitch.” She works in government relations for a social services agency in NYC.

Kris: How did you meet your wife on JDate?

David: JDate has features where you can favorite people. You put a heart around them and if they do the same to you then you are a match.  It is a way to pre-screen and “stalk” each other and show someone that you’re interested.  I communicated with her, emailed her through the site and met her four days later.

Kris: What was different about your wife’s profile as opposed to all the rest?

David: It is easy to tell one’s personality from their profile and having a real authentic personality shows quite a bit.  Cara, my wife, was very worldly, had many interests.  Specifically, she mentioned reading, travel, Netflix and attending cultural events throughout the city.  These were outright appealing because it showed that she was someone who has a lot of her own interests, as opposed to more standard profiles.

Kris: What is the worst thing you could do from a personal branding perspective on JDate?

David: Mis-represent yourself.  This typically happens when someone only shows one photo – always ask for more because a lot of times people appear very different in person than they do in their one photo.

Kris: What are your best tips for singles looking to find love and create their own personal brand on JDate?

David: My best tip is to have fun with it! JDate should not be a resume – it is not a LinkedIn profile! Be sure not to contradict yourself. I would see people write “I like staying out but I also like staying in.”  A lot of time people are hesitant to show their real personalities because they don’t want to be seen.  A lot of the information gets very redundant – if you want to stand out, set yourself apart from the rest and get creative with your profile.

Kris: How did you get creative and secure your personal brand on JDate?

David: I created a multiple-choice quiz designed to be a compatibility test. For example, I would write “add or subtract points if we have this in common.” It was only at the end of my run on JDate when I really loosened up and let my personality shine through.  I didn’t care about being too serious anymore and learned that it actually helped my personal brand when I showed that I did, in fact, have a personality. It was also a great icebreaker.

Kris: What would you say is the kiss of death in personal branding on dating sites?

David: The kiss of death is being dishonest – intentional or not. Put up good pictures that truly represent who you are not the glamour shots that put you in the best light.  Also, if you know you want to meet a religious guy you can’t then expand your search to people who don’t share your same observance level.

Kris: Do you think social media can get in the way of creating personal branding on dating sites?

David: Yes. The best thing I did was take the conversation offline as quickly as possible. You can tell so much more from a phone call than an online profile without knowing someone. My wife was a lot quicker to stalk me online than I would stalk her.

Kris: Everyone is searching online through Bing or Google for information about their dates now. Do you think this is detrimental to the online dating process?

David: You have to be ready to know how your brand is being represented. If someone knows your name it is easy to find something about you very fast.  Personal branding matters a lot more now than ever before and you should assume someone will be digging up information about you.  When it comes down to this level, it is inherently no different from the business world where you have to be ready for a potential client/customer to do background research on you.  It is crucial to figure out how your brand is being reflected.

Kris: So you do not believe in pre-screening people via social media before dating them?

David: Don’t look people up anywhere! I refused to search for people because working in our field (social media) I knew if there was something out there about someone I’d be able to find it.  I didn’t want to get that type of bias and handicap.  I absolutely refused to become Facebook friends with someone immediately so that I would not be biased about their other previously-posted pictures, etc.

Kris: What is your top dating tip for singles?

David: Be yourself! It is so crucial and it might even require getting a few second opinion from friends.  Ask your friends to view your profile and honestly ask them if it really reflects who you are. Is your profile an accurate but engaging and inviting reflection of you?

Kris: Should you become Facebook® friends with someone you meet on JDate

David: I wouldn’t recommend it until you are serious about making your relationship official.  It will become weird if they are still your Facebook  friend and you are both dating other people. If you decide you will never be in a relationship but are genuinely happy to be friends, then you can become Facebook  friends.  Most of the time many of these relationships will end within a month and you don’t want to be permanently linked to people. Then you are faced with the ultimate question of “at what point do I unfriend them?”

Kris: Do you recommend connecting with your date on LinkedIn®?

David: Do not do it! Especially LinkedIn  – which is primarily a professional network – it is very hard unlinking to people – it took me 10 minutes to figure out how to do it recently!

Kris: What about following your date on Twitter®?

David: It is easier to unfollow people on Twitter, but I think that this will promote premature stalking.  It can get to be too much information than you should have in the beginning.

Kris: What is the best thing about your wife?

David: Since meeting my wife on JDate, I have been married to her for over two years. She has opened up my horizons quite a bit and has given me a much broader and deeper perspective on just about everything. There is a lot that I give her a ton of credit for!

Kris: Any words of wisdom for the singles out there who are tired of looking after one too many bad dates?

David: It was a very tiring process in a lot of ways and definitely takes a strong commitment, but you shouldn’t give up on dating simply because you got burned or went a few bad dates.  I have a few friends who met people right away on JDate, however, for many others, myself included, the journey takes much longer. The benefit of online dating is that it is a great way to screen people and meet people who are in the ballpark of who you want to meet.  There were times where I would go on a bunch of first dates and that would be it – but ultimately I realized it was a real time investment and I was committed to finding the perfect partner.  I couldn’t give up.

Your hard work winds up paying off in the long run – it is not unlike the work world where you are in the interview process.  You just need one great interview for everything to work out! This is more permanent. For me, it is really funny that I have been with the same job and same person for the exact amount of time.

David Berkowitz works for a Digital Marketing Agency in Manhattan, NY

Kristen Ruby is the President & Founder of Ruby Media Group, a Social Media Marketing, Public Relations & Personal Branding agency.

GOOGLE is a trademark of Google Inc. Facebook is a registered trademark of Facebook, Inc. Blackberry is a registered trademark of Research in Motion Limited. Twitter is a registered trademark of Twitter, Inc. LinkedIn is a registered trademark of LinkedIn Corporation. Bing is a trademark of Microsoft Corporation. Spark Networks and JDate are not or affiliated with any of these entities. Zagat is a registered trademark of Zagat Survey, LLC

Full Article can be found on JMAG: http://bit.ly/bEXw2B


Entrepreneurs: The Importance of Exercising and Taking Care of Yourself

As an entrepreneur, I am constantly working, always running from one meeting to the next and barely have time to eat lunch.  I lead speaking engagements such as the Columbia Business Social Media Workshop I led last week in Greenwich, CT and will be speaking at an upcoming 201 social media conference for Microsoft in Seattle.  After overbooking myself and scheduling out every minute of my day, I suddenly got very sick with the flu and strep and could not leave the house or engage in business activities for nearly 3 days.  I found it impossible to step away from my blackberry, to respond to emails and to keep tweeting and posting.  However, after I answered the phone and scared a partner away with my raspy voice from strep, I realized it might be time to shut off the phone and get better.

As a social media enthusiast and blogger, it is virtually impossible for me to step away from the social world for long stretches of time.  After stepping away from tweeting and posting for 3 days (I sneaked some in), I realized the importance of balance.  Sometimes it is important to take a “digital cleanse” and shut off your blackberry and unplug.  It is also important for entrepreneurs to take care of themselves- mentally, physically and emotionally.  I find that I operate at optimal performance when I do take care of myself.

Here are my top health tips for entrepreneurs & social media enthusiasts:

  1. Take some time to unplug from your device– Even if it is 1 hour a day from your phone it is worth it. At night I turn my phone face down and try to lose myself in a great book or movie
  2. Don’t overbook yourself– Part of the reason I got so sick was because I ran myself into the ground, ultimately weakening my immune system from overworking myself.  Schedule “personal” time into your calendar and carefully choose what events and speaking appearances you sign up for.
  3. Take time to eat lunch– As an entrepreneur I schedule meetings throughout the typical lunch period and frequently forget to eat- this is a huge mistake! I now make it a habit to carry protein bars with me wherever I go. My favorite bars are the “BeKind” ones they sell at Starbucks, as well as the Luna Bars for women
  4. Get physical! Working out on a daily basis is vital to my mental and physical health.  It is a time for me to put my phone down (I leave it in my gym locker) and try to decompress after a long day. I also make it a point to not bring business into the gym- even if that means seeing a client at the gym; I actively try to not interrupt their workout with business talk as we are all going there to help melt the day away.
  5. Engage in a new activity or hobby– Taking up a new hobby such as painting, golfing or yoga can be a great way to take care of your mental state.  I am very involved in yoga and work with my dear friend Jai Sugrim, who is a licensed yoga instructor. I love doing yoga in Central Park and really connecting to humanity through quieting my mind.

Columbia Business Alumni Club of NY Social Media Marketing Workshop in Greenwich, CT Led by Kris Ruby, Ruby Media Group

SOCIAL MEDIA MARKETING WORKSHOP: PART 2

Are you overwhelmed by social media but know you need to be part of the revolution? Are you still confused what a “tweet” is? Do you keep ignoring invitations to connect on LinkedIN because you are not sure how to use it?
Event Date: Thursday, February 18th, 2010 at 6:00pm

Would you like to use social media?

At our first social media event in Westchester, NY, we gave you an overview of the main social networks. In the follow up to the social media seminar, President and Founder of Ruby Media Group, Kris Ruby, will give you an interactive workshop and take you live into the main social networks including LinkedIN, Twitter and Facebook.
At this workshop, you will learn how to leverage social media sites for personal as well as corporate branding.    Kristen will go through live examples of LinkedIN profiles that are successful for lead generation and branding.  She will pick a live audience member and critique their profile as well as provide helpful branding and PR suggestions to “socialize” their profile for web 2.0
Learn how your company can leverage these new marketing distribution channels to optimize content. At this event, there will also be a Q& A session with Kristen where you can ask her any question on social media marketing.  Join us for Part 2 of our social media workshop and learn how to take advantage of this social phenomenon!
Kristen Ruby, President and Founder,  RubyMediaGroup

Bio: Kristen Ruby is the President and Founder of Ruby Media Group, a social media marketing & Public Relations agency. Kristen “socializes” businesses for web 2.0 and helps companies adapt traditional marketing into social media platforms. Kristen specializes in social media optimization, personal & corporate branding in real time and optimized PR. By utilizing various social media platforms including Facebook, Twitter and LinkedIN, Kristen creates online visibility for her clients and increases overall branding awareness by enhancing their brand image in web 2.0 communities. Kristen is at the epicenter of the social media marketing world and frequently speaks to businesses and associations on new media and viral marketing. She also presents social media marketing workshops for CEO groups to empower business owners to utilize social tools for their networks.  Kristen graduated from Boston University’s College of Communication with a major in Public Relations and a minor in Sociology. Kristen is also the Director of the” Girls In Tech” social media mentorship program to encourage girls to enter the field of social media marketing. She has partnered up with some of Westchester’s most reputable PR and marketing agencies as their New Media Specialist on social media campaigns including Giles Communications and DataKey Consulting.

About Ruby Media Group:

www.rubymediagroup.com

www.twitter.com/sparklingruby

DATE
Thursday, February 18th, 2009

AGENDA
6:00 – 6:30 PM:  Registration. Refreshments and Light Fare included.
6:30 (SHARP) – 7:45 PM – Social Media Workshop Led by Kristen Ruby, Ruby Media Group
7:45-8:15 PM: – Networking

PLACE
Greenwich Library – 2nd Floor Meeting Room
101 West Putnam Avenue, Greenwich, CT  06830
Tel: 203 622.7900

PRICE
CBSAC/NY and CU/Fairfield Members:  $20 thru Feb. 10th, $25 after Feb 10th.

Non-members: $25 for on-line registry or at the door.

On-Line Registration Cut-Off is Feb.14th, but you may register on-site.

We can accommodate a maximum of 45 registrants, so please contact Susan LaFleur directly at 914 774.1199 after Feb 14th if you plan on paying at the door so that she can confirm availability and pencil you in!

REGISTRATION
To purchase tickets click here  Puchase!!

To become a member of CBSACNY click here

Directions:
From the New England Thruway (I-95): Take exit 3 (Arch Street). At end of ramp, turn north, away from Long Island Sound. After traffic light past the RR bridge, take Soundview Drive uphill to Fieldpoint Road. Take right onto Field Point Road. Stay in the left lane, curving left after you pass the Town Hall. The road will intersect with the Post Road (Rte. 1). The Library will be directly across the street, on the right.
From the Merritt Parkway: Take the Lake Avenue exit (Exit 29), and follow signs to central Greenwich. Go 4.5 miles to the Lake Avenue Circle. At the Circle, take Dearfield Drive (directly across the circle as you enter it) The Library entrance is on the left as you approach the traffic light at Rte. 1.

Event Organizers: This event has been organized by the Ct/ Westchester Committee of CBSAC/NY.