Tagged: nike

NY Social Media Strategist Kris Ruby on Fox News Discussing Nike Kaepernick Controversy

NYC Social Media Strategist Kris Ruby of Ruby Media Group was on Fox News discussing the latest Nike controversy with Colin Kaepernick and the Betsy Ross Flag. Click here to watch the full segment.

Nike Should Brands Get Political

 

Should brands get political? 

The Arizona Governor pulled Nike Tax break incentives after Colin Kaepernick blocked the release of the new Nike betsy Ross-themed 4th of July sneakers.

The Governor was willing to sacrifice economic activity for his state to not allow a company that he perceived to be Anti-American.

Nike crossed such an extreme line with the decision to pull the Betsy Ross themed Fourth of July sneakers that the Governor was willing to lose their business and not do the deal.

Political correctness can only go so far before it has the opposite effect.

If you start losing tax breaks because of PR/ Marketing stunts, there is now a direct cost.

How many states will follow suit in terms of the precedent this sets and do the same to other brands who want to insert themselves into politics?

Yes, there is a direct cost of being too political as a brand.

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Branding Expert Kris Ruby on Fox News Discussing Nike Betsy Ross Flag Controversy

NY Branding Expert Kris Ruby of Ruby Media Group was recently on Fox Business discussing the Nike Betsy Ross Flag Controversy. Click here to watch the full segment.

Nike Betsy Ross Branding

 

In a hyper-politicized environment, should brands take a stance? 

How is it that these sneakers could have gotten shipped to retailers without anyone internally from Nikes marketing and communication team seeing an issue with this?

If using this flag was as insensitive as Colin Kaepernick states that it is, what does it say about Nike’s C Level leadership team (and CMO!) that not a single person there noticed anything wrong with it?

Is Nike’s branding team that out of touch with their audience?

Did Nike fail to do any market research?

Did Nike’s marketing or internal com team raise any red flags?

Or are they solely relying on an outside brand ambassador to run marketing for a global brand.

Why Nike’s Marketing Strategy is not brilliant

Brands take calculated risks when it comes to politics.

Yet, in a hyper-political world, brands such as Nike seem to be doing the opposite, even if it means potentially offending half of your potential consumer base.

Nike has chosen to align with identity-driven causes that are controversial.

While this is in unity with what their target audience is looking for, what about other possible growth sectors?

Nike is legally responsible to shareholders to make profitable decisions.

So where does taking a stance on cause-marketing come into play, and what if these decisions hurt profits?

Should Nike put culture politics above market wisdom of a billion dollar corporation?

What brands can learn from Nike 

If you want to align your brand with America’s Culture War and political correctness, expect backlash on social media (and beyond!).

Understand that Political Correctness can cost your corporation.

Short-term profitability or spikes in the market do not necessarily show long-term damage from brand equity or how the brand is perceived. A great example of this is when the Arizona Governor nixed tax incentives for Nike as a result of this recent marketing stunt for political correctness.

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