Millennial Marketing Strategist Kris Ruby on Fox News

May 5, 2019 by

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Kris Ruby Social Media Expert on Fox News

Sustainable Marketing: The Future of Conscious Capitalism 

Social Media Strategist Kris Ruby of Ruby Media Group joined Fox News Cavuto to discuss the April job report and the increasing need for plant-based dining options among millennials.

Watch Ruby Media Group CEO Kris Ruby on Fox News Cavuto for insights on the Beyond Meat IPO, millennial economic optimism, and plant-based diet trends. Kris Ruby leads a multi-faceted live panel discussion on the positive economic trends, the increasing inclination towards entrepreneurship with today’s youth, the rise and acceptance of meat alternatives like Beyond Meat, and the broader social, ethical, and environmental implications of these trends on economic disruption at large.

https://www.youtube.com/watch?v=33rV07DvIl4&t=2s

Young people are feeling more upbeat about the economy, with a growing trend in plant-based diets and alternative meat products such as Beyond Meat.

  • Beyond Meat IPO: Millennials’ Prospects and Shifting Trends
  • Wages Up, Unemployment Down – A Glimpse into Millennials’ Job Prospects
  • Broader Acceptance and Future Outlook

Celebrity Endorsements: The role of celebrities in promoting veganism and plant-based diets is discussed as well as the larger role of consumer adoption trends in influencer marketing. Celebrity influence helps drive the acceptance and popularity of the plant-based movement. 

Global Trends: Some countries, particularly in Europe, are ahead of the U.S. in adopting plant-based diets and ethical consumption practices. This global trend is part of a larger movement towards sustainability and humane treatment of animals.

The Current State of the Economy and the Rise of Meatless Alternatives

The Economy

The recent job report has shown a positive trend in the economy, with wages up and unemployment down to the lowest level since 1969. This is great news, especially for young people who may be feeling more upbeat about their job prospects. However, there may still be some lingering concerns among millennials, who have experienced the impact of economic downturns in the past.

  • Many young people still have a sense of uncertainty about the future of the economy and their job prospects.
  • Some may feel more emboldened and have good job prospects in various fields.
  • It is important to consider alternative sources of income, such as entrepreneurship, to avoid being too dependent on traditional job markets.

The Rise of Meatless Alternatives

The trend towards meatless alternatives is gaining traction, with companies like Beyond Meat seeing a surge in their stock value and Burger King rolling out its own meatless options. This trend is driven by a variety of factors, including ethical and environmental concerns, as well as the growing demand for plant-based dining options.

  • Millennials are leading the trend towards plant-based dining options.
  • Meatless alternatives are becoming increasingly popular due to their taste and ethical considerations.
  • The rise of meatless alternatives is driven by a larger global trend of caring for animals and the environment.

It’s evident that the economy and consumer preferences are evolving, and it’s important for businesses to adapt to these changes. Whether it’s embracing new economic opportunities or catering to the growing demand for meatless alternatives, staying ahead of these trends is crucial for success in today’s market.

Here’s a closer look at what Beyond Meat is and why it matters:

What is Beyond Meat?

Beyond Meat is a plant-based meat alternative company that has emerged as a prominent player in the rapidly growing alternative protein market.

Beyond Meat is a food tech company that develops and manufactures plant-based meat substitutes designed to mimic the taste, texture, and appearance of traditional animal-based meat products. The company’s flagship products include plant-based burgers, ground meat, sausages, and chicken alternatives, all made from a blend of plant proteins, fats, and other ingredients. Beyond Meat’s products are intended to provide a more sustainable and ethical protein option compared to conventional meat, while still satisfying the taste preferences of consumers.

The Shift Towards Plant-Based Dining and Meatless Alternatives

A significant trend shaping the modern economy is the shift towards plant-based dining options and the increasing popularity of meatless alternatives. Products like the Impossible Whopper and Beyond Meat have captured the attention of consumers worldwide, offering a sustainable and ethical alternative to traditional meat-based dishes.

The rise of plant-based dining is driven by multiple factors, including concerns about animal welfare, environmental sustainability, and personal health. As people become more conscious of the impact of their food choices on the planet and their well-being, they are embracing meatless options as a way to make a positive difference. This trend is not just a fad but a fundamental shift towards more sustainable and mindful eating.

The proliferation of plant-based dining options is reshaping the food industry, prompting restaurants and food manufacturers to innovate and cater to changing consumer preferences. The demand for meatless alternatives is only expected to grow, presenting opportunities for businesses to capitalize on this burgeoning market segment.

Embracing Entrepreneurship for Financial Security

Entrepreneurship has emerged as a key component of the modern economy, offering individuals the chance to chart their own course and build wealth on their terms. As traditional employment models evolve and industries undergo rapid transformations, entrepreneurship provides a path to financial security and independence.

One of the primary appeals of entrepreneurship is the ability to pursue passion projects and turn innovative ideas into successful ventures. Entrepreneurs are not just driven by financial motives, but by a desire to create meaningful change, disrupt industries, and leave a lasting impact on society.

Furthermore, entrepreneurship fosters a culture of resilience and adaptability, equipping individuals with the skills needed to navigate uncertainty and overcome challenges. In a rapidly changing economic landscape, the ability to pivot, innovate, and seize opportunities is essential for long-term success.

By embracing entrepreneurship, individuals can take control of their financial futures, leverage their creativity and expertise, and contribute to economic growth and prosperity. Whether launching a tech startup, a social enterprise, or a small business, entrepreneurship offers endless possibilities for those willing to take the leap.

The trends of rising wages, plant-based dining, and entrepreneurship are reshaping the modern economy in profound ways. As individuals and businesses adapt to these changes, they pave the way for a more dynamic, sustainable, and entrepreneurial economic future. By understanding and embracing these trends, we can navigate the complexities of the evolving economy and seize the opportunities that lie ahead.

Why does Beyond Meat matter?

Embrace the global wave towards sustainable, cruelty-free dining experiences. It’s more than a meal; it’s a statement. Will you be on the forefront of this new revolution?

Consumer preference moves markets

The emergence of plant-based dining options signifies a departure from tradition, embracing a paradigm where ethical considerations intertwine with environmental consciousness. Delving into the realm of meatless wonders like the Impossible Whopper and Beyond Meat products, a tapestry of ethical, environmental, and culinary dimensions unfolds. These innovative alternatives serve as heralds of a burgeoning global trend that champions animal welfare and sustainable dietary choices, nudging us towards a future where culinary delight dances harmoniously with ethical mindfulness. These aren’t just personal choices. It signals a significant shift in how our personal product choices impact market value.

Environmental Impact: Animal agriculture is a major contributor to greenhouse gas emissions, deforestation, and water scarcity worldwide. Beyond Meat’s plant-based alternatives aim to significantly reduce the environmental footprint associated with meat production, helping combat climate change. The company claims its products require up to 99% less land, 93% less water, and 90% fewer greenhouse gas emissions compared to traditional beef.

Animal Welfare: By providing a meat-like experience without the need for animal slaughter, Beyond Meat’s products offer a more ethical protein choice for consumers concerned about animal welfare. This aligns with the growing consumer demand for more humane and sustainable food options.

Health Benefits: Beyond Meat’s plant-based products are generally lower in saturated fat and cholesterol compared to their animal-based counterparts. This makes them a potentially healthier protein option, especially for consumers looking to reduce their consumption of red meat.

Market Disruption: Beyond Meat’s success has helped drive the broader shift towards alternative protein sources, challenging the dominance of traditional meat companies. The market disruption has prompted major food conglomerates to invest in and develop their own plant-based meat alternatives.

Consumer Trends: The rise of flexitarian, vegetarian, and vegan diets, coupled with growing concerns about sustainability and animal welfare, have fueled consumer demand for products like Beyond Meat. By appealing to these evolving consumer preferences, Beyond Meat has become a symbol of the conscious capitalism movement within the food industry. Beyond Meat’s impact extends beyond just its own products, as it has helped catalyze a broader transformation in the global food system towards more sustainable and ethical protein sources.

The Rise of Conscious Capitalism Marketing

Conscious capitalism and green marketing are rapidly becoming essential strategies for brands looking to connect with today’s environmentally and socially conscious consumers. Here are some key statistics highlighting the growing importance of these trends:

Conscious Capitalism

  • 71% of consumers expect companies to make a positive contribution to society, beyond just providing products and services.
  • 83% of global consumers believe that companies should be actively shaping environmental, social, and governance (ESG) best practices.
  • Brands with a strong sense of purpose have seen their market share grow by more than 4 times faster than those without.

Green Marketing

  • 85% of consumers have become more eco-conscious in their purchase decisions over the past five years.
  • 73% of consumers are willing to pay more for sustainable products, with the premium averaging around 35% above conventional alternatives.
  • 81% of consumers expect companies to publicly commit to good environmental practices and sustainability.

Brand Impact

  • Brands that demonstrate a genuine commitment to sustainability and social impact see 30% higher brand loyalty from consumers.
  • 78% of consumers are more likely to purchase from a company that reduces its environmental impact.
  • Brands viewed as environmentally and socially responsible enjoy a 21% boost in brand equity.

These statistics underscore the immense opportunities for brands, especially in the plant-based and alternative protein space, to differentiate themselves through conscious capitalism and green marketing strategies. By aligning their purpose, practices, and positioning with the values of today’s conscious consumers, brands can cultivate deep, lasting connections that drive long-term business growth.

By tying its product innovations to sustainability, Beyond Meat reinforces its position as a technology-driven, purpose-led brand.Through this multifaceted approach, Beyond Meat has successfully positioned itself as a leader in the conscious capitalism and green marketing space, resonating with a growing consumer base that is increasingly demanding more ethical and environmentally responsible food choices.

The emerging trend in plant-based dining and alternative protein products presents a prime opportunity to tailor your digital marketing strategy to capitalize on growing consumer demand. Here is how Ruby Media Group can help:

Trend Forecasting & Market Intelligence

Leveraging our advanced social listening tools, Ruby Media Group can provide in-depth analysis of consumer preferences, industry disruptors, and competitive activity in the alternative protein space. This actionable intelligence will empower your brand to stay ahead of the curve and develop strategic, data-driven marketing initiatives.

Content Strategy & Creation

Ruby Media Groups creative team of consultants develops engaging, visually-driven content that resonates with your health-conscious, environmentally-aware target consumers. From recipe videos highlighting your plant-based products to thought leadership pieces on the benefits of sustainable eating, we’ll craft a content strategy to position your brand as an industry authority.

Influencer Outreach & Partnerships

Given the grassroots nature of the plant-based movement, partnering with relevant influencers can be a powerful way to build trust, expand your reach, and authentically connect with your target audience. Ruby has extensive experience in vetting, negotiating, and managing influencer collaborations to maximize ROI.

Community Management & Social Media Marketing

As consumers increasingly seek out plant-based brands that align with their values, Ruby Media Group can manage your social media presence to foster a loyal, engaged community. We’ll leverage real-time data to optimize your content, target the right platforms, and provide stellar community support to turn followers into brand evangelists.

Omnichannel Campaign Execution

Drawing on our full-service marketing capabilities, Ruby Media Group can develop and execute integrated campaigns that drive awareness, consideration, and conversions for your plant-based products. From display advertising and email marketing to experiential activations and PR, we’ll develop a cohesive strategy to reach your audience at every touchpoint.

The plant-based revolution is only just beginning. Partner with Ruby Media Group to position your brand as a leader in this rapidly evolving, consumer-driven market. Together, let’s cultivate a loyal following and watch your business bloom.

Ruby Media Group’s robust social listening capabilities can provide invaluable insights to help your plant-based business stay ahead of emerging trends in the alternative CPG protein market:

Uncover Evolving Consumer Preferences

By monitoring relevant social media conversations, product reviews, and industry discussions, Ruby Media Group can identify shifts in consumer attitudes, pain points, and purchasing behaviors. This data can inform the development of products, messaging, and marketing strategies that resonate with your target audience.

Spot Industry Disruptors Early with Data-Driven Insights & Competitive Analysis

Our advanced social listening tools allow us to detect nascent trends and innovative alternatives that could disrupt the traditional protein landscape. We can identify up-and-coming plant-based brands, new ingredient technologies, and evolving consumer preferences – giving you a first mover advantage to capitalize on these opportunities.

Analyze Competitor Activity

Closely tracking your competition’s social media activity, product launches, and consumer engagement can reveal strategic insights. Ruby can pinpoint their successful marketing tactics, identify gaps in the market, and develop a differentiated positioning for your brand.

Monitor Relevant Conversations

By diligently monitoring conversations around plant-based lifestyles, sustainability, animal welfare, and health & wellness, Ruby Media Group can surface emerging concerns, pain points, and areas of consumer interest that your brand can authentically address.

Optimize Content & Messaging

Leveraging real-time social data, Ruby Media Group can fine-tune your content strategy, messaging, and creative to maximize engagement and conversions among your target plant-based consumer base.

With Ruby Media Group’s 360-degree social listening capabilities, you can stay ahead of the curve in the rapidly evolving alternative protein market. Let’s collaborate to position your brand as a category leader.

As an award-winning digital marketing agency, Ruby Media Group can offer the following conscious marketing and green awareness services to plant-based and alternative protein brands:

Conscious Marketing Services:

– Purpose-driven brand strategy development

– Ethical messaging and content creation

– Sustainability and social impact storytelling

– Cause-marketing campaign ideation and execution

– Influencer partnerships with mission-aligned creators

– Corporate social responsibility (CSR) program management

– Inclusive, accessible design and user experience

Green Awareness Marketing Services:

– Environmental impact analysis and digital carbon footprint audits

– Sustainable product positioning and eco-friendly packaging guidance and promotion

– Partnerships with environmental non-profits and sustainability advocates

– Experiential events and activations promoting eco-conscious lifestyles

– Omnichannel campaigns highlighting brand renewable energy initiatives or zero-waste efforts

– Thought leadership platforms elevating plant-based innovations and green tech solutions

– Sustainable media placement and green PR and digital marketing strategies

By offering specialized marketing consulting services, Ruby Media Group helps plant-based brands authentically connect with conscious consumers, demonstrate their environmental and social responsibility, and solidify their position as purpose-driven leaders. Get started today.