NYC Social Media Strategist Kris Ruby of Ruby Media Group was on Fox News discussing the latest Nike controversy with Colin Kaepernick and the Betsy Ross Flag. Click here to watch the full segment.

Should brands get political? 

The Arizona Governor pulled Nike Tax break incentives after Colin Kaepernick blocked the release of the new Nike betsy Ross-themed 4th of July sneakers.

The Governor was willing to sacrifice economic activity for his state to not allow a company that he perceived to be Anti-American.

Nike crossed such an extreme line with the decision to pull the Betsy Ross themed Fourth of July sneakers that the Governor was willing to lose their business and not do the deal.

Political correctness can only go so far before it has the opposite effect.

If you start losing tax breaks because of PR/ Marketing stunts, there is now a direct cost.

How many states will follow suit in terms of the precedent this sets and do the same to other brands who want to insert themselves into politics?

Yes, there is a direct cost of being too political as a brand.