Public Relations Strategist Kris Ruby on Fox News

Public Relations and branding expert Kris Ruby was recently on Fox News sharing discussing how social media has changed the retail experience.

Social Media Strategist Kris Ruby


The Rise of Social Shopping


How Buying Decisions are influenced by social media

What was once a family tradition of shopping together for the holidays at the mall has now become obsolete with the rise of social media shopping. Holiday shopping online has forever changed the retail experience.

Product Reviews. People are hesitant to buy something in a store without knowing what others think of it via reviews. Online shopping gives you an opportunity to “try it before you buy it” by reading others reviews first.

Mobile has changed the way holiday shoppers complete their lists. They expect to be able to find what they want, when they want it and they don’t want to sit in traffic or wait in long lines to get their gifts.

While people may be turning to online shopping to make their holiday purchases, they are turning to brick and mortar for holiday ‘experiences.’


Instagram is the new catalog.

You can now shop directly through Instagram tags and see what other people are buying and liking and click directly to the URL to purchase it through the social media app.

Retailers must make the experience of being in a store more valuable than the convenience of online shopping.

Stores are no longer places to “sell stuff.”

Today, stores need to sell experiences that are highly visual and immediately shareable on Instagram.

In order for retailers to re-capture lost market share, they need to create visually appealing and Instagrammable experiences that give shoppers a reason to go to a physical location.


How Social Media Can Impact Marriage & Divorce

NY Social Media Expert Kris Ruby was recently on RT America with NY Divorce Attorney James Sexton discussing how Social Media Can Impact Divorce Proceedings. Can Social Media Harm Your Marriage? Click here to watch the full segment.
Social Media Contributes to Divorce


Social Media Cheating Signs

The impact of social media on relationships

Many people do not realize the role social media can play in breaking up a relationship. There are so many ways to micro cheat on social media today, which can ultimately harm the relationship. Unfortunately, people do not see it as cheating because it is not technically cheating in the physical world. It is imperative to understand what “micro-cheating” is on social media.

What is micro-cheating?

Micro-cheating is a term to describe any individual action on social media that can hurt your partner’s sense of security in the relationship. The definition of micro-cheating on social media really depends on both partners in a relationship and what they feel comfortable with. For example, are you comfortable with your significant other:

• Liking photos of the opposite sex
• Leaving comments on photos from the opposite sex
• Tagging friends of the opposite sex
• Friending/following members of the opposite sex that they do not know
• Engaging in Direct Messaging on Facebook and Instagram with members of the opposite sex
• Deleting messages from members of the opposite sex that they receive on social media
• Appearing in tagged photos with members of the opposite sex one on one

If you do not outline your social media expectations in a relationship, you are setting yourself up for disaster. Social Media has the ability to destroy your relationship if one person has very liberal views on these topics, while the other has very conservative views and isn’t comfortable with any of these areas listed above.

How Micro-Cheating Destroys Relationships

Social media can affect your relationship with your significant other by eroding trust and making one person feel uncomfortable if their boundaries are constantly crossed with what they feel is inappropriate digital communication. The only way to know this is to ask them and set up digital relationship rules. Yes, it may not be romantic and may feel like more of a legal approach, but it can ultimately save the relationship long term from hurt feelings and eroded trust and insecurity.

Social Media Cheating Red Flags

Social Media apps are a mixed bag when it comes to spotting a cheater. On the one hand, you used to be able to go through someone’s text messages and easily see if they were talking with someone else. But now, most cheaters are social media savvy and would never think of having these conversations via iMessage. Instead, they carry on full-blown conversations with others via direct message on Instagram or disappearing messages on Snapchat. They also typically have their phones locked and password protected, making it more challenging to spot.

Facebook Cheating Red Flags

Periodically check the Friend tab on Facebook for “recently added” friends. If your partner continues to add members of the opposite sex weekly, this could be a red flag. Where are they meeting these new virtual friends from? Networking? Dating apps? Also, be on the lookout for “Facebombing,” which is the equivalent of love bombing when you meet someone new. If your partner starts obsessively liking every single post of a new Facebook friend, this may indicate a deeper romantic interest. You can also search the Facebook tab for “photos liked by profile name.” Insert your partner’s profile name to see what photos they have liked if all of their activity is not coming to the top of your feed.

Snapchat Cheating Red Flags

Does your partner have a snap streak with someone that you have never heard of? This is a clear giveaway they may be cheating. Also, pay close attention to Snapchat points. Whenever you send a snap to someone, your points grow. If your partner doesn’t have that many friends on Snapchat and isn’t Snapping with you that much, they may be snapping with someone else.

Instagram Cheating Red Flags

The easiest way to tell if your partner is cheating is by looking at their user activity. Pay close attention to who they are following, the posts they like, and the comments they leave. If they continue to like photos of someone you have never heard of, that could be a giveaway they may be up to no good. Additionally, pay attention to who likes your partner’s photos and leaves comments when they post. Pay attention to whether or not they allow a photo tag on Instagram when you tag a photo with them. Partners who are cheating are usually very discreet and will not allow photo tags on Instagram because they don’t want the other person to see they are dating numerous people at once. Instagram DM (direct message) seems to be where everything is going down these days in terms of dating. If someone is cheating, they may be carrying a full conversation with the other person via Instagram DM so you may want to check there.

Another new feature of Instagram is the ability to see when someone was last active. So if your partner has turned off read receipts on iMessage, check Instagram DM and see when they were last active. If they are currently active on IG DM, they are most likely ignoring your messages and speaking with someone else…

Instagram Story Stalking

If you have access to your partners Instagram account, look at who is viewing their stories. If you notice the same person repeatedly viewing their stories, this is cause for concern. Also, pay close attention to who is viewing YOUR stories. The same person is probably stalking your every move and watching your Instagram stories. Periodically check the people who are viewing your stories to see if they are unfamiliar. Sure, everyone gets random Instagram viewers from time to time checking out their stories, but if you see the same unknown person stalking your Instagram stories for weeks, its suspicious.

Many ex-partners lurk on social media and do not realize users can see who watches their content.
For example, some ex’s watch your new partners Instagram story from their personal Instagram account not realizing the new girlfriend or boyfriend can see it. If you are going to engage in Story Stalking, create a burner account not linked to your name!



Kris Ruby quoted in Elite Daily article on Social Media Story Stalking trend. “If your boyfriends parents watch your Instagram stories, Experts say thats significant.”

Kris Ruby quoted in Rewire article. “3 Ways Social Media May Be Hurting Your Love Life” 

Ruby Media Group. “Are you digitally compatible? How social media destroys relationships”

Observer article by Kris Ruby. “10 Dead Digital Giveaways You’re Dating a Player” 

PR For Startups: The Power of Public Relations For Your Startup

Public Relations Expert Kris Ruby recently lead a special training for Propellant Labs: The Power of PR For Your Startup. In this interactive webinar, Ruby shared tips on how to earn media coverage for your startup.

Propellant Labs is a global launchpad for startups.  The online community of entrepreneurs and investors helps entrepreneurs build, launch and grow their ventures. Startups participate in remote demo days with Silicon Valley and Southern California investors. Ruby spoke to over 35 Founders of the incubator cohort on how to leverage media exposure to build your business.


PR for Startups: Public Relations for Startups and Entrepreneurs


How Can Startups Get Press Coverage?

As a publicist, one of the most frequently asked questions I receive from entrepreneurs is, “How do I get PR for my startup?”

There are a few times when every business has something notable to share with media- starting your business is one of them!

One of the biggest mistakes entrepreneurs make when launching a business is never actually utilizing PR when they first start their company.

Maybe they read an article that said not to use a PR firm or to try it on their own with DIY methods.

Most of the time, DIY PR efforts leave media opportunities on the table for entrepreneurs that could have been leveraged when they first launched.

I see it all the time.. people come to my agency years after starting a company and say, “We started a few years ago and we now want to do a launch.”

Unfortunately, we have to say that’s no longer newsworthy and you should have done a media launch when you first started your company.

You can’t turn back the clock.

PR For Startups-How to Get Press

Entrepreneurs– do not make the mistake of skipping out on press when you first start your business.

This is one of the few times you will get a pass from the media as having something truly newsworthy to talk about. Use it!

As an entrepreneur, your time is valuable. Why waste it pitching yourself when a PR pro could do it for you?


Webinar: PR For Startups: How to Earn Media Coverage for Your Startup.

NY Social Media Marketing Agency Founder Kris Ruby Shares How to Use Instagram Stories for Business

In this 15-minute video, Kris Ruby of NYC Social Media Marketing Company Ruby Media Group covers:

-What social media channels are better for B2B vs. B2C.
-How to determine your target audience on Facebook.
-Why influencer marketing is a growing trend.
-How to tell if someone has fake followers.
-Why the role of the traditional media gatekeeper is obsolete.
-Why engagement trumps the number of followers and vanity metrics.
-3 steps to take to become an influencer in your community.
-3 ways to leverage Instagram Stories to build more followers for your business.
-How to conduct hashtag research to increase visibility.
-Instagram feed posts vs. Story posts: the # 1 mistake you are making.

-PLUS: Live Social Media Consulting with TV News Anchor Shannon Lanier


How To Pitch The Media Taught by Kris Ruby

What is it like to work in public relations? How can you get a job in public relations? Ruby Media Group Founder Kris Ruby recently taught the CSU Long Beach Department of Public Relations & Journalism students Media Relations Fundamentals. During the interactive Facebook Live teaching and public relations class, PR students learned how to create a newsworthy pitch, how to secure press coverage and how to break into the Public Relations industry.

Topics included:

  • Public Relations 101
  • Working in public relations
  • A day in the life of a public relations professional

Thinking of a career in public relations?

Click here to watch the full media relations training. This training is suitable for public relations majors who are interested in having a career in PR.

public relations career kris ruby