PR For Startups: The Power of Public Relations For Your Startup

Public Relations Expert Kris Ruby recently lead a special training for Propellant Labs: The Power of PR For Your Startup. In this interactive webinar, Ruby shared tips on how to earn media coverage for your startup.

Propellant Labs is a global launchpad for startups.  The online community of entrepreneurs and investors helps entrepreneurs build, launch and grow their ventures. Startups participate in remote demo days with Silicon Valley and Southern California investors. Ruby spoke to over 35 Founders of the incubator cohort on how to leverage media exposure to build your business.

ABOUT PR FOR STARTUPS: GUEST SPEAKER/ KRIS RUBY/ PUBLICITY STRATEGIST 

PR for Startups: Public Relations for Startups and Entrepreneurs

 

How Can Startups Get Press Coverage?

As a publicist, one of the most frequently asked questions I receive from entrepreneurs is, “How do I get PR for my startup?”

There are a few times when every business has something notable to share with media- starting your business is one of them!

One of the biggest mistakes entrepreneurs make when launching a business is never actually utilizing PR when they first start their company.

Maybe they read an article that said not to use a PR firm or to try it on their own with DIY methods.

Most of the time, DIY PR efforts leave media opportunities on the table for entrepreneurs that could have been leveraged when they first launched.

I see it all the time.. people come to my agency years after starting a company and say, “We started a few years ago and we now want to do a launch.”

Unfortunately, we have to say that’s no longer newsworthy and you should have done a media launch when you first started your company.

You can’t turn back the clock.

PR For Startups-How to Get Press

Entrepreneurs– do not make the mistake of skipping out on press when you first start your business.

This is one of the few times you will get a pass from the media as having something truly newsworthy to talk about. Use it!

As an entrepreneur, your time is valuable. Why waste it pitching yourself when a PR pro could do it for you?

PR FOR STARTUPS RESOURCES

Webinar: PR For Startups: How to Earn Media Coverage for Your Startup.

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NYC Social Media Agency Owner Kris Ruby on Fox Business Discussing Facebook Fallout

NYC Social Media Agency Owner Kris Ruby of Ruby Media Group was recently on Fox Business discussing the Facebook Fallout escalating over bank data and the banning of Alex Jones. To watch the full segment, click here. 

https://www.youtube.com/watch?v=cDRMkKbyg2k

 

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NY Social Media Marketing Agency Founder Kris Ruby Shares How to Use Instagram Stories for Business

In this 15-minute video, Kris Ruby of NYC Social Media Marketing Company Ruby Media Group covers:

-What social media channels are better for B2B vs. B2C.
-How to determine your target audience on Facebook.
-Why influencer marketing is a growing trend.
-How to tell if someone has fake followers.
-Why the role of the traditional media gatekeeper is obsolete.
-Why engagement trumps the number of followers and vanity metrics.
-3 steps to take to become an influencer in your community.
-3 ways to leverage Instagram Stories to build more followers for your business.
-How to conduct hashtag research to increase visibility.
-Instagram feed posts vs. Story posts: the # 1 mistake you are making.

-PLUS: Live Social Media Consulting with TV News Anchor Shannon Lanier

https://www.youtube.com/watch?v=56HXjciLK5U

 

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How To Pitch The Media Taught by Kris Ruby

Ruby Media Group Founder Kris Ruby recently taught the CSU Long Beach Department of Public Relations & Journalism students Media Relations Fundamentals. During the interactive Facebook Live teaching, students learned how to create a newsworthy pitch, how to secure press coverage and how to break into the Public Relations industry. Click here to watch the full media relations training. 

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NYC Digital Media Analyst Kris Ruby on Fox Business with Neil Cavuto Covering Facebook Backlash

New York Digital Media Analyst Kris Ruby of Ruby Media Group was recently on Fox Business live with Neil Cavuto discussing the Facebook backlash and growing privacy concerns. Click here to watch the full segment

https://www.youtube.com/watch?v=Cds1XpC_k-4&t=27s
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