Social Media Expert Kris Ruby speaks with Fox and Friends about the popularity of optical illusions on social media. The latest “cat on stairs” photo leaves us asking: is the cat going up or down the stairs? Also, is social media making us dumber? Watch Kris discuss what’s so interesting about these images on social media.
Tech trends Expert Kris Ruby on Cavuto “What The Tech?!” discussing the new Apple watch. Are you going to buy one?
Ruby Media Group President, Kristen Ruby, was so happy to lend her tech expertise to Neil Cavuto’s hit new segment, “What The Tech?!” Watch Kristen discuss Samsung’s $30K doghouse, Google’s over-the-top headquarters and Aston Martin debuting its first electric concept car below!
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Article by Jason Fell
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For on-the-go entrepreneurs, finding love isn’t easy. When every waking hour is spent growing a business and chasing your dream, how the heck are you supposed to squeeze in time for anyone else? Even the most successful people in business discover that dating and romance can be a tricky task.
Just ask 28-year-old Kris Ruby, founder of New York City-based public relations firm Ruby Media Group. She and longtime friend Alex Goldman — an entrepreneur himself, having started Five Senses Catering in New York City — starred on Bravo’s Friends to Lovers TV show. The idea, unless the title gave it away, was to find out if friends could indeed develop a successful romantic relationship.
“I encouraged him to start his own business and was intrigued when he followed my direction and started his company,” Ruby tells Entrepreneur. “That piqued my interest.”
Over the course of about a year, Bravo’s TV crew followed Ruby and Goldman around Manhattan and Ruby’s hometown in Westchester County, N.Y., chronicling their path to love. Unfortunately, they weren’t destined to be more than just friends. Goldman eventually got back together with an ex-girlfriend, and Ruby is back to work and also working on herself — personally and as an entrepreneur.
“[The show] was a tremendous growing opportunity,” Ruby says. “I saw a lot of things I didn’t like about myself after the show and definitely want to focus on fixing those character defects.”
Here are five lessons Ruby learned from the show about being better personally and professionally:
1. Always shower clients with attention.
Whether it’s a love interest or business client, people invest time and money with you and deserve your attention. You can’t fake it or put people off.
“This reality show took a year for me to film while I was simultaneously running an agency and doing TV news segments,” Ruby explains. “I thought I could juggle everything and keep clients happy while filming, but I learned that it was nearly impossible to do it all.”
Just like with personal relationships, if you let things build up in business relationships for too long without any attention, the relationship will sour. “I now realize that it’s the relationship that keeps the client happy in addition to all of the work. If you don’t keep up the personal relationship with your client, the business relationship will eventually fall apart,” Ruby says. “As my business coach Drew McLellan said, ‘Clients are a lot like boyfriends or girlfriends. They need a lot of tending to and love. No one wants to feel like they are not the most important thing in the world to you.'”
2. How you are one way is how you are every way.
If you have trouble making or keeping commitments in your personal or dating life, you will most likely have the same issues in business. “I used to think there was such a separation between my personal life and business life,” Ruby says. “My business life was completely put together — my personal life needed a lot more work, as evidenced on the show.”
While finding true work-life balance can be difficult, Ruby believes entrepreneurs should have stability and happiness in their personal lives, otherwise that imbalance “will pour over and your clients will eventually feel it.”
3. Put the smartphone down.
As a PR and social-media strategist, Ruby is often on her smartphone texting, tweeting and sending emails. But even in this always-on, hyper-connected world, in-person communication trumps digital messages when it comes to keeping clients (and love interests) engaged and happy.
“I was totally wrong on this one and thought texting and emailing would suffice. … I learned my lesson,” Ruby says. “Clients need real in-person love and just texting will get you canned. You actually make it harder on yourself and the relationship by turning it into a long distance relationship when it doesn’t have to be.”
4. Success is an illusion.
Just because you may be successful in one area of your life — such as your business — it doesn’t mean success in your personal life will come easy.
“People automatically assume that if you are a woman in business who has reached a certain level of success, you have everything together,” Ruby says. “As leaders, we need to come out and admit that we don’t always have it together.
“Even if every episode did not show my most glowing moments,” she continues, “I at least showed other women that you can be successful in one area of your life and totally unsuccessful in other areas — in my case, love.”
5. Know the breakup signals.
In many ways, romantic relationships mirror professional ones. When a client wants to talk about the future or go in a different direction, you are about to be fired, Ruby says.
“Break ups with clients can hurt just as much as personal relationship break ups,” she says. “If a client wants to move on, you can’t force them to tell you why. You have to accept that you don’t control the situation and move on.”
Ruby Media Group Founder Kris Ruby was thrilled to do a LIVE segment on CNBC from The New York Stock Exchange. During the segment, Ruby discussed her top tech predictions in the market. As a 28 year old growth oriented investor, her focus was on buying for future gains. To watch the full segment, click here
“If you’re more likely to tune into CNBC during your off hours, there’s a local element to Friends to Lovers? that might pique your interest: Westchester native and previous 914INC Wunderkind Kris Ruby is one of the show’s stars. Plus, one of the upcoming episodes (the show airs Monday nights at 10 pm) features some familiar Westchester sights. Ruby says she was so focused on building her PR firm (with good results; the 27-year-old is a leading on-air social media commentator) that she didn’t think much about a potential love match. Shooting a show about her private life has been challenging for the “all-business” Ruby. “It has definitely been good exposure for my business so more people on a national scale can see our social media and PR service offering. But doing the show was a tough decision for me to make… this was definitely outside of my comfort zone,” she explains. “Sharing anything about my personal life and exposing that side of my life felt like a huge risk.”
While at Westchester Magazine’s Burger and Beer Blast (Ruby Media Group was hired to increase social media buzz and engagement at the event), Ruby discovers some “digital compatibility” issues (yes, apparently, that is a thing) with Goldman.
She leaves us with this cliffhanger: “Will Alex support me at Burger Bash by posting selfies and using the hashtag we came up with? Or will he be anti-social-media at my event?”
Budget season is here! Are you actively putting together your media budget for 2015? Have you properly allocated resources for a cross channel strategy that aligns with your overall business objectives? Do you have an efficient plan in place to measure the ROI of your monthly media spend?
If you are frustrated with seeing your competitors everywhere you look, and need more guidance on tweaking your media budget to obtain the greatest exposure, attend this powerful interactive Digital Media workshop where PR expert Kris Ruby will teach you the top 10 ways to create a proactive digital communications strategy for 2015.
During the workshop, Social Media Expert and CEO of Ruby Media Group, Kris Ruby, will discuss the ins and outs of PR and social media in today’s new media landscape, and how you can enhance your allocated resources to achieve maximum PR exposure. During this interactive Q & A, Attendees will also have the opportunity ask questions about how to incorporate digital media into their 2015 plans.
Be sure to get there early for coffee, tea and bagels. RSVP for this event on Facebook or call (914) 908-6770.
About Ruby Media Group
Ruby Media Group is a full service Public Relations and Social Media Agency serving Manhattan, Westchester County & Fairfield County. Ruby Media Group specializes in corporate PR for regional and national brands. For more information, please visit www.rubymediagroup.com.
Politics and Social Media: It’s no longer optional…
Obama, Modi, and the NYPD – all have capitalized on the value that social media brings to the political world. From national to district races, from candidate elections to legislative votes, social media provides insights into the voice of the people, insights that sway the results of voters and popular opinion.
To register for 140 Characters or Less: Social Media and the Changing Political Landscape, click here
Recently, I was awarded the Business Leadership Award of the Year from Mercy College. During the ceremony, I had the pleasure of meeting some of the current marketing students in the Mercy College Marketing program. At Ruby Media Group, we love giving back and sharing insight with the future marketers and publicists! We are thrilled to host an intimate Q & A and agency Meet and Greet with 15 top students from Mercy College Marketing Association on October 8, 2014 at our office in Manhattan. During the interactive session, we will discuss:
- How I started Ruby Media Group
- What it is really like to work at a Westchester PR firm
- Critical communication skills you need to develop to get ahead in the PR industry
- Top Social Media Campaign Lessons learned
- New trends in social media and what to look out for in 2015 with multi channel strategies
About Ruby Media Group Ruby Media Group is a full service Public Relations and Social Media Firm serving Westchester & Fairfield County. Ruby Media Group specializes in lifestyle and luxury PR for regional and national brands. RMG has offices in Westchester, Greenwich and Manhattan. For more information, please visit www.rubymediagroup.com
Photo Courtesy of Mercy College Marketing Association