Kris Ruby of RMG on BRAVO tonight at 9 pm- Tune in!

November 1, 2011 by


Tonight I will be making a special appearance on BRAVO’s Millionaire Matchmaker at 9 pm.  Patti and I will be discussing all things social media and Twitter! So tune in to the opening of tonights episode for a special treat!

 

 


Ruby Media Group Featured in Mashable, The Huffington Post & YAHOO!

January 25, 2011 by

Tap Social Media For Personal Branding–What’s The Best Way to Increase the Size of Your Network? YEC- The Huffington Post

Young entrepreneur council: Best way to increase you network


The best way to increase the size of your network is to create and enhance your personal brand in digital communities. Personal branding is critical for gaining brand equity in social media outlets such as Facebook, Twitter and LinkedIN. Increase your network by sharing relevant content and always striving to add value to the conversation. People will naturally be intrigued and want to follow you.
–Kris Ruby (@sparklingruby), founder of Ruby Media Group

Kris Ruby on Mashable

MASHABLE- 8  Ways Entrepreneurs Can Get More Out of Twitter

Engage With Your Followers

KrisAfter running Ruby Media Group, a social media and personal branding agency for over a year now, my best tip for using Twitter to market to customers and fans is to not market! This sounds contrary to everything traditional marketers know, but the best companies on Twitter create conversations with fans and become “followers” of their lives, making their product embedded into their daily lives.

– Kris Ruby

Company URL: Ruby Media Group

Twitter: @sparklingruby

Kris Ruby on Yahoo! news

RMG on The wall Street Journal – Creating a brand

December 13, 2010 by

Wall Street Journal Feature- Creating a Brand for a New Business- here are Kris Ruby, President & Founder of Ruby Media Group’s answers for how to effectively tap into social media to build a brand

“I’m a freelancer looking to build a company around my services. What tips can you offer for creating a solid brand?”

Create a new brand

Kris RubyCreating a brand for new business

You can create a brand for your business by effectively executing a comprehensive social-media marketing strategy that includes utilizing Facebook, Twitter, LinkedIn and blogging. Opening up a two-way communication channel with customers is vital for building a brand for your business in Web 2.0. Recommendations from bloggers and influencers in your industry are also critical to securing your “brand equity” online.

The best way to begin building your brand is to communicate and engage with followers, rather than by trying to market to them. Build “social engagement” into your company’s social-media strategy, as opposed to promotional tweets and Facebook posts, which can hurt your brand equity in the long run.

Here are my top tips for building brand equity in social-media sites for every business owner:

  • Set up Google alerts for your company.
  • Create a Facebook fan page, Twitter page and LinkedIn profile page for your company.
  • Secure a minimum of five recommendations on your LinkedIn profile.
  • Build geographically targeted lists on Twitter that other community members will want to follow.
  • Optimize all blog content for search-engine optimization visibility.
  • Guest blog for brand diversification.
  • Join relevant industry-related groups in key social-media platforms.
  • Lead a webinar on a newsworthy topic in your industry to distinguish yourself as an opinion leader.
  • Publicize your availability by creating press releases for speaking engagements.
  • Become a columnist to earn “Internet” brand equity. You’ll also gain inbound traffic to your company’s site if you write compelling content.
  • Respond to queries posted on Helpareporterout.com (HARO) and Profnet.com for quick PR hits.