NY Social Media Expert Kris Ruby on Fox Business discussing Facebook’s postcard verification for ad buyers

NY Social Media Marketing Expert Kris Ruby of Ruby Media Group was recently on Fox Business with Charles Payne discussing the Florida School Shooting Suspect’s Disturbing Social Media Posts. During the segment, Ruby also discussed Facebook’s latest answers to Russian meddling with postcard verification for ad buyers. To see the full segment, click here. 

https://www.youtube.com/watch?v=WKpaDp6jwa4&t=4s
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How to Strategically Increase Media Exposure for Your Medical Practice

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you see other professional service firms obtaining more media for their medical practice or legal practice? Are you wondering how they developed a personal brand and created a household name? Would you like to increase media exposure for your medical practice in the New Year? During this webinar, Ruby Media Group CEO & Public Relations Expert Kris Ruby will teach you how to become a medical and legal expert in the media.

Join us online on January 24, 2018 at 12:00pm ET as Kris Ruby (COM ’09) will cover the following key points:

  • Learn how to be positioned as a source so the media calls on you for quotes
  • Learn how to “newsjack” and comment on trending news cycles
  • Learn how to earn traditional media coverage & leverage social media to get increased exposure
  • Learn how to pitch the media & create compelling segment angles
  • Learn the ROI of digital PR Backlinks and the true value of PR for your practice

Webinar main topic / industry: PR / Marketing / Communications / Branding / Lawyers / Doctors

Target Audience: Alumni looking to obtain increased media exposure for their personal or professional brands or practice

Kris Ruby (COM ’09) is the founder of Ruby Media Group (RMG), a full-service Public Relations and Social Media Agency. RMG specializes in creating award-winning integrated public relations and social media campaigns. Ruby works with top Executives to help position their brands in the ever-changing world of social media. Kristen graduated from Boston University’s College of Communication in 2009 with a major in Public Relations. Kris is one of America’s pre-eminent social media experts on social media and is a frequent on air contributor on FOX News, CNBC, GMA, The Today Show and more. Kris was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars. For more information, visit https://rubymediagroup.wpengine.com or www.krisruby.com

ABOUT Ruby Media Group A boutique and resourceful consulting agency, we pride ourselves on assembling the right team and recommending the most effective solutions for any business challenge. We specialize in managing the public relations and digital strategy for top organizations. As a corporate PR firm, we have a strong understanding of how to reach this market. We also have an unmatched track record of success in creating successful personal branding campaigns. We have a large portfolio of experience creating award-winning digital media promotional campaigns.

Register here for the webinar 

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NY Social Media Marketing Expert Kris Ruby of Ruby Media Group on The Ingraham Angle

NY Social Media Marketing Agency Owner Kris Ruby of Ruby Media Group was recently on The Ingraham Angle on Fox News discussing the intersection of big tech/ government, as well as censorship of certain conservative news channels on Google, and the potential impact this could have.

https://www.youtube.com/watch?v=nL6cn7-ykEk&feature=youtu.be

 

 

 

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NY Social Media Expert Kris Ruby on Fox & Friends First

NYC Social Media Marketing Expert Kris Ruby of Ruby Media Group was recently on Fox & Friends First. Apple was recently urged to do more to combat iPhone addiction among kids. Is it really Apple’s responsibility to parent children? Click the link below to watch the full segment.

https://youtu.be/jEfiOvfQQUs
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Best Practices From Influencers & Experts For Marketing Your Small Business On Instagram

New York Social Media Marketing Expert Kris Ruby of Ruby Media Group was recently featured in a CBS article discussing best practices for marketing your small business on Instagram. Click here to read the full article!

Instagram for Business Best Practices

 

Instagram Marketing Tips for Small Businesses

Have a Clear Brand Identity. If you want to succeed on Instagram, your branding needs to be super tight before you ever begin. You should have a strong understanding of brand guidelines and what is on brand versus off brand. So many small business owners with beautiful branding completely ruin it when they hand the keys to a new, inexperienced social media manager. There needs to be a cohesive strategy that unites traditional and digital branding. Make a commitment to your brand aesthetic and stick to it. A great tip for small business owners is to use apps to plan out their Instagram grid in advance to make sure all of the images will have a cohesive look.

Create content in batches. This is a helpful strategy to stay on top of your social media marketing. You can pull from pre-made content whenever it ties into something topical or in the news. Categorize the content into different batches. For example, testimonial graphics, reviews or even blog content.

Outsource Social Media. It is much easier to create social media content for a client than it is to create it for your own business! You must have a fresh pair of eyes to help weed through the content and create new posts. Even if you don’t engage a social media marketing firm to manage social media for your business, have a social media accountability partner who you can run posts by before you put them up. Sometimes things you think will be so amazing may be more personal and don’t belong on your business page. It can become very hard to see the difference.

 

INSTAGRAM FOR BUSINESS RESOURCES:

Kris Ruby’s Instagram for Business Tips featured in “The Ultimate Guide to Instagram for Business
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Ruby Media Group Featured in 914 INC Magazine

Westchester NY Social Media Marketing Agency Ruby Media Group was recently featured in 914 INC. Magazine’s “Social Media Playbook” feature article. Click here to read the full article!

 

Why you should never post the same content on every social media platform

I cringe when I hear small business owners talking automating their social media channels so that one post goes out to all of their networks at once. Don’t do this! This feels like spam to your audience. Cross-posting the same piece of content adds very little value to your followers and network.

It is important to respect the platform “atmosphere” of how people share content and the experience they are looking to get on each social media channel.

Something that would be perfectly acceptable to post within the Snapchat ecosystem may feel entirely offensive and amateur to someone’s professional network on LinkedIn.

How to create content for each social media platform

Your friends, followers, and social media audience is looking for different interactions depending on which social media channel you are on. For example, someone on Snapchat is looking for quick, engaging videos most likely with geotags and face filters, whereas someone on Facebook would be more likely to “like” a family photo.

What should you do instead of cross-posting?

  1. Edit the copy or creative to match the platform.
  2. Post the content on social media platforms where it will resonate with that audience.

How to repurpose social media content on different platforms

Here is how I repurposed the article I wrote titled 13 legal mistakes your business is making on social media.

Same piece of content, yet entirely different post strategy on each platform.

Facebook. Shared the article link along with a paragraph of descriptor text on why this matters and why people need to read it. This yielded high engagement.

 

 

 

 

 

 

 

 

 

 

 

 

Twitter. Wrote entirely new copy to promote the article from a different angle- why it is incumbent upon PR Firm agency owners to understand the legal side of social media.  Included relevant hashtags in the legal industry to get on the radar of more attorneys.

 

 

 

 

 

 

 

 

 

 

Instagram. I wanted to post this as a stand-alone post, but knew it wouldn’t have yielded high engagement.  Instead, I posted a screenshot of the original Observer article on mobile and uploaded it to RMG’s live Instagram Story and wrote on it “new blog” with an upward arrow.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Snapchat. Chose not to share the article at all because it would have looked spammy.

LinkedIn. Shared the article link with paragraph of descriptor text- also yielded high engagement.

Again, notice how it is the same piece of content, yet the article copy and creative is entirely different with each post depending on the platform?

Social Media Strategy Posting Tips

As a small business owner, you need to plan out not only the creative, but your distribution plan around the creative as well.

So for example, at the beginning of every week, we have content lined up for clients, but we will then create a specific posting plan for each individual piece of content on how we will promote it on each social media channel.

Sometimes, our NY Social Media Agency will create a piece of content that is great for Instagram, but won’t work for a client’s Facebook page.

Other times, we will update a client’s Instagram 1x per week, whereas we update their Facebook 3x per week because the content will resonate with their target audience in that digital channel.

Social Media Marketing for Business Tips:

It is critical to review the analytics in any social media campaign.

Identify:

  • Where your target audience is
  • What social media platforms your target audience uses
  • Execute a social media strategy
  • Analyze the results

What content is best on Facebook?

  • Educational content
  • Photos
  • Articles with descriptive text
  • Tagging others to amplify reach

What content is best on Snapchat?

  • Filtered posts
  • Location tags
  • Light and breezy content

What content is best on Instagram?

  • Instagram Stories
  • Aesthetically pleasing feed posts
  • Bulleted copy

What content is best on LinkedIn?

  • Long-form published articles
  • Lengthy posts
  • Videos

Social Media Key Takeaway for Small Business Owners:

Stop posting the same content on every social media channel!

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Personal Branding Tips in Commercial Real Estate- How to Build a Brand that will get you noticed

 

NY Social Media Marketing Agency Founder Kris Ruby of Ruby Media Group was recently featured in the October print edition of Real Estate Forum/ Globe St. In the feature article on personal branding for commercial real estate executives, Ruby shared expert insights the state of personal branding for commercial real estate executives. You can read the full interview here. If you are unable to open the link, here are some personal branding tips for commercial real estate executives. The article can be found in the 2017 Real Estate Forum Magazine October issue titled “ABC’s of Commercial Real Estate: Building Your Brand”

What is personal branding?

Personal Branding is a way of differentiating your value proposition from other competitors in the market. Ideally, your personal brand would stand out from others in the commercial real estate industry and separate you by what makes you most unique. For example, in commercial real estate, are you branded as a keynote speaker? As a leader in the regional real estate market? As an early adopter of social media in real estate? As the Snapchat leader for real estate executives? Or, is your brand defined by the continued content you byline in Forbes as well as trade publications? All of these attributes can factor into a strong personal brand.

How long does it take a commercial real estate executive to build a personal brand?

Building a personal brand of a commercial real estate executive does not come out of thin air. Fundamentally, the personal brand needs to be grounded in hard facts. You can’t just declare yourself an expert or real estate guru without having the success and properties to back it up.  The first thing a journalist will ask for is to see your deal sheets and property fact sheets. If you are going to tout yourself as an expert and try to get coverage, you need to have all of these materials ready before you embark on your personal branding mission.  You also need to make sure you have crafted your personal branding “story”— the entrepreneurial angle or human interest angle that differentiates you from every other real estate executive. Be sure to include a Q & A section as well. These materials are critical if you want to pitch outlets that could help support the development of your personal brand strategy. Do not even think about approaching a media outlet without having this ready to go. Real estate is also fiercely competitive. If you want to develop a personal brand in commercial real estate, you will need to state your opinion on what other developers are doing or building so it is clear where you stand. Neutrality and soft opinions don’t really hold up that well in this vertical. If you want to be branded, you can’t be afraid to speak. This definitely separates those who are trying to build brands from the ones who actually have.

Why is personal branding so important for commercial real estate executives? 

Personal branding is critical for commercial real estate executives because it is essentially one of the only ways to separate yourself from the oversaturated market today. It used to be enough to invest in a good website and traditional sales tactics. Today, that is the very minimum that is required. Personal branding can include everything from influencer marketing, SEO, content marketing, traditional PR and more! People want to work with someone who has a strong personal brand that they have already encountered online before ever picking up the phone. They want to be consumed by several touch points of the brand or ‘person’ before speaking to them.

What are the challenges of personal branding for commercial real estate executives? 

The biggest challenge of personal branding is defining a brand that is authentic to you as a business leader. Just because you see a real estate executive on television or doing frequent Facebook Lives with thousands of viewers doesn’t mean that is the most effective way to build your personal brand. You need to do what feels most comfortable to you instead of pushing too hard to fit in with what everyone else is doing.  Another challenge of personal branding is setting your frequency limits for communication. If you want to be frequently communicating 24/7, you may need to have a team in place to help on the execution side of this including editorial, web, branding and SEO in addition to production.

What are some effective personal branding techniques and strategies for commercial real estate executives? 

The most effective personal branding technique for commercial real estate executives would be crafting bylined content in national media outlets to attract a following. Commercial real estate execs could consider writing about market trends, industry insights or roundups from conferences. Another effective branding technique for commercial real estate execs is to incorporate in traditional Public Relations. A commercial real estate could discuss market trends on a national news show such as MSNBC or Bloomberg. They may also discuss a hot item in the news and their unique angle on it. Effective personal branding would be leveraging the segment through social media marketing including Facebook, Instagram and LinkedIN to promote the appearance. Another key component of a personal branding campaign for commercial real estate executives is publishing frequent content on LinkedIN pulse. The branding game for commercial real estate is long lead— it takes a while to develop the personal brand you desire but once you have it things will start snowballing from there, especially with media opportunities. If you are looking to develop a personal brand or get some of your properties in the news, you may also want to start following the commercial real estate writers on Twitter and liking or favoriting their tweets to get on their radar before you ever reach out to them.  From my experience, it can take a commercial real estate executive several years before they start to see the traction they are looking for in regards to their personal branding campaign. However, it is worth it when things finally to start to pick up. It is important to note that a truly authentic personal brand is not built overnight.

Still unsure of how to develop a personal brand on social media? Click here for 10 ways 10 leverage social media in commercial real estate. 

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