In this 15-minute video, Kris Ruby of NYC Social Media Marketing Company Ruby Media Group covers:
-What social media channels are better for B2B vs. B2C.
-How to determine your target audience on Facebook.
-Why influencer marketing is a growing trend.
-How to tell if someone has fake followers.
-Why the role of the traditional media gatekeeper is obsolete.
-Why engagement trumps the number of followers and vanity metrics.
-3 steps to take to become an influencer in your community.
-3 ways to leverage Instagram Stories to build more followers for your business.
-How to conduct hashtag research to increase visibility.
-Instagram feed posts vs. Story posts: the # 1 mistake you are making.
-PLUS: Live Social Media Consulting with TV News Anchor Shannon Lanier
Ruby Media Group Founder Kris Ruby recently taught the CSU Long Beach Department of Public Relations & Journalism students Media Relations Fundamentals. During the interactive Facebook Live teaching, students learned how to create a newsworthy pitch, how to secure press coverage and how to break into the Public Relations industry. Click here to watch the full media relations training.
NY Social Media Consultant Kris Ruby of Ruby Media Group was recently on Fox Business with Charles Payne discussing Zuckerberg’s Facebook Congressional Hearing. Click here to watch the full segment.
Ruby Media Group President Kris Ruby was recently on Inside Edition discussing the YouTube Shooting. Click here to watch the full segment
New York Digital Media Analyst Kris Ruby of Ruby Media Group was recently on Fox Business live with Neil Cavuto discussing the Facebook backlash and growing privacy concerns. Click here to watch the full segment
NY Social Media Marketing Expert Kris Ruby of Ruby Media Group was on Fox News Fox & Friends First discussing Mark Zuckerberg’s response to the Cambridge Analytica Data Mining Scandal & Facebook’s role in it. To watch the full segment, click here
It is not the first time Facebook has had privacy issues, and it won’t be the last. There is a public misconception about Facebook. Many users still don’t understand that they are the product on it. Yes, they are given a “free” platform to use as a social media network, but that can often come at an expense- the expense being your data. That data is the currency of the platform- it is what developers and advertisers need to build out targeted profiles on users. In the case of Cambridge Analytica, there was a clear violation of trust. This was not merely an issue of a developer misusing data- Facebook knew about it. It calls in to question how many other developers could have done the same thing during that period. Is this a case of too little too late? Why are we only hearing from the company about this now in the middle of a media frenzy? Facebook’s response is reactive vs. proactive. That can potentially damage users trust over time.
The majority of users do not trust Facebook. However, Facebook has such a monopoly in the social media space that these users really have no other options and nowhere to go. The fastest growing demographic on Facebook is comprised of Baby Boomers. Even if they mistrust Facebook, they don’t want to spend the time to get off the platform, hop on a new one and learn how to use it. It is simply easier to keep using Facebook.
Then you have the case of Millenials who are stuck with Facebook because all of their dating apps are tied to their Facebook login. Even if they hate the platform, they still have to use it to gain entry to the site through their Facebook profile. There is also the issue for small business owners- their business fan page is tied to the admin login of their personal profile. If they want to make any changes to their companies’ presence on Facebook, they need to be able to login to manage it.
The level of trust consumers have for Facebook is at an all-time low. However, it’s like a bad relationship- people feel stuck in it, and because nothing else is lined up that is a better option, they stay in it. Some people vehemently care about how their digital footprints are used- if they didn’t, there wouldn’t be an explosion of industries such as social media marketing and personal branding agencies. However, others have accepted it as a fact of online life because they realize the isolation and alienation that comes with going dark on social media.
The group function of Facebook is also critical for professionals to connect. Disconnecting yourself from Facebook can cut you off from access to business opportunities which can have negative financial implications. Facebook users are left with the question: will it cost me more to stay off the platform or on it?
NY Social Media Marketing Expert Kris Ruby of Ruby Media Group was recently on Fox Business with Charles Payne discussing the Florida School Shooting Suspect’s Disturbing Social Media Posts. During the segment, Ruby also discussed Facebook’s latest answers to Russian meddling with postcard verification for ad buyers. To see the full segment, click here.
Do you see other professional service firms obtaining more media for their medical practice or legal practice? Are you wondering how they developed a personal brand and created a household name? Would you like to increase media exposure for your medical practice in the New Year? During this webinar, Ruby Media Group CEO & Public Relations Expert Kris Ruby will teach you how to become a medical and legal expert in the media.
Join us online on January 24, 2018 at 12:00pm ET as Kris Ruby (COM ’09) will cover the following key points:
- Learn how to be positioned as a source so the media calls on you for quotes
- Learn how to “newsjack” and comment on trending news cycles
- Learn how to earn traditional media coverage & leverage social media to get increased exposure
- Learn how to pitch the media & create compelling segment angles
- Learn the ROI of digital PR Backlinks and the true value of PR for your practice
Webinar main topic / industry: PR / Marketing / Communications / Branding / Lawyers / Doctors
Target Audience: Alumni looking to obtain increased media exposure for their personal or professional brands or practice
Kris Ruby (COM ’09) is the founder of Ruby Media Group (RMG), a full-service Public Relations and Social Media Agency. RMG specializes in creating award-winning integrated public relations and social media campaigns. Ruby works with top Executives to help position their brands in the ever-changing world of social media. Kristen graduated from Boston University’s College of Communication in 2009 with a major in Public Relations. Kris is one of America’s pre-eminent social media experts on social media and is a frequent on air contributor on FOX News, CNBC, GMA, The Today Show and more. Kris was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars. For more information, visit https://rubymediagroup.com or www.krisruby.com
ABOUT Ruby Media Group A boutique and resourceful consulting agency, we pride ourselves on assembling the right team and recommending the most effective solutions for any business challenge. We specialize in managing the public relations and digital strategy for top organizations. As a corporate PR firm, we have a strong understanding of how to reach this market. We also have an unmatched track record of success in creating successful personal branding campaigns. We have a large portfolio of experience creating award-winning digital media promotional campaigns.
Register here for the webinar
NY Social Media Marketing Agency Owner Kris Ruby of Ruby Media Group was recently on The Ingraham Angle on Fox News discussing the intersection of big tech/ government, as well as censorship of certain conservative news channels on Google, and the potential impact this could have.
NYC Social Media Marketing Expert Kris Ruby of Ruby Media Group was recently on Fox & Friends First. Apple was recently urged to do more to combat iPhone addiction among kids. Is it really Apple’s responsibility to parent children? Click the link below to watch the full segment.