How to leverage Social Audio for Public Relations Social media campaigns create an engagement layer with your current customers and your prospective consumers to show market value. Using X or Facebook for marketing spam and 1-to-1 promotion lacks critical engagement. Asking and answering questions and hosting Twitter Spaces will get your potential customers involved with… Read more »
Read more »Public Relations and Content Marketing Masterclass: PR for SEO Jeff Coyle of MarketMuse and Kris Ruby of Ruby Media Group Learn the secret to optimizing earned media and publicity in your content marketing strategy! Publicity and media coverage can skyrocket earned media results when prospects search for your business online. It is a… Read more »
Read more »How to get Media & Press Coverage for your business Secrets, strategies, and tools from a PR Insider to help you get maximum media exposure Hi! I am Kris Ruby. I have been successfully executing public relations campaigns for brands, entrepreneurs, and doctors in private practice for over twelve years. In this article, you will… Read more »
Read more »How to Get Media Coverage For Your Business As a seasoned Public Relations specialist for over a decade, I have seen Executives sabotage themselves when they try to pitch the media. Executives routinely make the same public relations mistakes that hurt their media relations efforts and can kill a story from ever seeing the light… Read more »
Read more »Women In Public Relations Kris Ruby, CEO of Ruby Media Group, was recently named Women in PR’s “Publicist of The Week.” Here is some advice we wanted to share with other aspiring publicists after 12 years of working in the PR industry. PUBLICIST CAREER ADVICE What advice do you have for other entrepreneurs and aspiring… Read more »
Read more »Common Misconceptions About Public Relations What does a PR firm do? A publicist is responsible for generating exposure for your company and brand. Publicists help define your corporate public persona by crafting story angles, pitching stories to the media, coordinating interviews with journalists, writing fact sheets and electronic press kits, keeping updated media lists, and… Read more »
Read more »How Can Startups Get Press Coverage? How to Get Media Exposure for Your SaaS As a publicist, one of the most frequently asked questions I receive from entrepreneurs is, “How do I get PR for my startup?” There are a few times when every business has something notable to share with media- starting your business… Read more »
Read more »BEST PR FIRM IN WESTCHESTER COUNTY, NEW YORK Westchester PR firm Founder Kris Ruby of Ruby Media Group “Face of Media Relations & Social Media” in Westchester Magazine 2018. Ruby Media Group is a top-rated PR firm in Westchester County. About Ruby Media Group: A social media-focused PR firm based in White Plains, New York…. Read more »
Read more »PR WEBINAR: How to Pitch the Media Ruby Media Group Founder Kris Ruby recently taught the CSU Long Beach Department of Public Relations & Journalism students Media Relations Fundamentals. During the interactive Facebook Live teaching and public relations class, PR students learned how to create a newsworthy pitch, how to secure press coverage and how… Read more »
Read more »New York Social Media Marketing Expert Kris Ruby of Ruby Media Group was recently featured in a CBS article discussing best practices for marketing your small business on Instagram. Instagram Marketing Tips for Small Businesses Small Business Guide to Instagram Marketing in 2025 Recent changes to the social media marketing landscape will affect businesses…. Read more »
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