Tagged: public relations


PR Don’ts: 11 Ways to Annoy a Journalist

This common faux pas will ensure that you’ll get cut from their story Congratulations! A reporter wants to include you in a story. Whether it’s because your site is optimized or you’re highly visible on social media, a journalist has finally found you and is interested in writing about your business. Hooray!  However, a journalist… Read more »

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How to Maximize National Media Exposure

  How To Market Your Press Coverage Amplify your PR and media exposure with these pro tips from a Publicist  How do I maximize my press coverage & PR mentions? Score! You just landed a media placement on a national TV show. But now you may be wondering, how do I maximize publicity exposure from… Read more »

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Integrated Marketing Communications Plan

What is an Integrated Marketing Communications Plan? An integrated marketing communications plan ties together strategy and tactics, including PR, social media, digital advertising, traditional print advertising, and SEO. It serves as the foundation of all of your marketing and PR efforts for your business. The most effective healthcare marketing plan is part of a larger… Read more »

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