Public Relations Expert Kris Ruby recently lead a special training for Propellant Labs: The Power of PR For Your Startup. In this interactive webinar, Ruby shared tips on how to earn media coverage for your startup.
Propellant Labs is a global launchpad for startups. The online community of entrepreneurs and investors helps entrepreneurs build, launch and grow their ventures. Startups participate in remote demo days with Silicon Valley and Southern California investors. Ruby spoke to over 35 Founders of the incubator cohort on how to leverage media exposure to build your business.
ABOUT PR FOR STARTUPS: GUEST SPEAKER/ KRIS RUBY/ PUBLICITY STRATEGIST
How Can Startups Get Press Coverage?
As a publicist, one of the most frequently asked questions I receive from entrepreneurs is, “How do I get PR for my startup?”
There are a few times when every business has something notable to share with media- starting your business is one of them!
One of the biggest mistakes entrepreneurs make when launching a business is never actually utilizing PR when they first start their company.
Maybe they read an article that said not to use a PR firm or to try it on their own with DIY methods.
Most of the time, DIY PR efforts leave media opportunities on the table for entrepreneurs that could have been leveraged when they first launched.
I see it all the time.. people come to my agency years after starting a company and say, “We started a few years ago and we now want to do a launch.”
Unfortunately, we have to say that’s no longer newsworthy and you should have done a media launch when you first started your company.
You can’t turn back the clock.
PR For Startups-How to Get Press
Entrepreneurs– do not make the mistake of skipping out on press when you first start your business.
This is one of the few times you will get a pass from the media as having something truly newsworthy to talk about. Use it!
As an entrepreneur, your time is valuable. Why waste it pitching yourself when a PR pro could do it for you?
PR FOR STARTUPS RESOURCES