Social Media Strategist Kris Ruby of Ruby Media Group was recently on Fox News “Fox & Friends” Discussing Colorado State University’s new all inclusive language guide. To watch the full segment, click here.
Should Marketers Adopt Gender-Neutral pronouns?
The Rise of Gender-Neutral Marketing Pronouns
As marketers and copywriters, we take for granted using basic pronouns.
Of all of the copy changes we make on any given social media post, blog or ad, pronouns are typically not the first thing we think of.
All of that will soon change.
Think about every famous ad that includes pronouns that are now considered offensive. Take Maybelline for example. “Maybe she’s born with it. Maybe it’s Maybelline.”
In today’s political climate where PC language reigns supreme for brands, this ad would be considered offensive.
How would you rewrite that ad in a way that is no longer offensive?
And if you do rewrite it, does it still carry the same appeal?
The war on language will be the biggest thing to disrupt marketing.
The pronouns we take for granted will soon become obsolete in a world that is banning words and rewriting the language.
What do you think, marketers? Is this something you have been thinking proactively about with new ad copy?
Is this a good thing or a bad thing for marketing?