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Social Media Strategist Kris Ruby of Ruby Media Group was recently on Fox News “Fox & Friends” Discussing Colorado State University’s new all inclusive language guide. To watch the full segment, click here.
Should Marketers Adopt Gender-Neutral pronouns?
The Rise of Gender-Neutral Marketing Pronouns
As marketers and copywriters, we take for granted using basic pronouns.
Of all of the copy changes we make on any given social media post, blog or ad, pronouns are typically not the first thing we think of.
All of that will soon change.
Think about every famous ad that includes pronouns that are now considered offensive. Take Maybelline for example. “Maybe she’s born with it. Maybe it’s Maybelline.”
In today’s political climate where PC language reigns supreme for brands, this ad would be considered offensive.
How would you rewrite that ad in a way that is no longer offensive?
And if you do rewrite it, does it still carry the same appeal?
The war on language will be the biggest thing to disrupt marketing.
The pronouns we take for granted will soon become obsolete in a world that is banning words and rewriting the language.
What do you think, marketers? Is this something you have been thinking proactively about with new ad copy?
Is this a good thing or a bad thing for marketing?
KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.