Public Relations and branding expert Kris Ruby was recently on Fox News sharing discussing how social media has changed the retail experience.
The Rise of Social Shopping
HOLIDAY SHOPPING ONLINE CHANGED RETAIL
How Buying Decisions are influenced by social media
What was once a family tradition of shopping together for the holidays at the mall has now become obsolete with the rise of social media shopping. Holiday shopping online has forever changed the retail experience.
Product Reviews. People are hesitant to buy something in a store without knowing what others think of it via reviews. Online shopping gives you an opportunity to “try it before you buy it” by reading others reviews first.
Mobile has changed the way holiday shoppers complete their lists. They expect to be able to find what they want, when they want it and they don’t want to sit in traffic or wait in long lines to get their gifts.
While people may be turning to online shopping to make their holiday purchases, they are turning to brick and mortar for holiday ‘experiences.’
SOCIAL MEDIA’S ROLE IN SHOPPING (ONLINE & IN-STORE)
Instagram is the new catalog.
You can now shop directly through Instagram tags and see what other people are buying and liking and click directly to the URL to purchase it through the social media app.
Retailers must make the experience of being in a store more valuable than the convenience of online shopping.
Stores are no longer places to “sell stuff.”
Today, stores need to sell experiences that are highly visual and immediately shareable on Instagram.
In order for retailers to re-capture lost market share, they need to create visually appealing and Instagrammable experiences that give shoppers a reason to go to a physical location.