Millennial Marketing Expert Kris Ruby was recently on RT America discussing marketing to millennials. Click here to watch the full segment
HOW TO MARKET TO MILLENNIALS
The job retention rate of millennials is significantly lower than baby boomers. Is this because they are a more high maintenance generation?
Millennials crave experiences over possessions. This massively impacts what they are spending on and how to reach them. Unfortunately, this can be widely problematic and troublesome for CMO’s looking to reach this audience who want to see an ROI on the spend to obtain these millennials as customers.
To reach millennials today, we need to redefine what adulthood means to this demo. If we keep marketing to them with an antiquated notion of what adulthood is, marketers will miss the mark and how to reach these consumers and what really drives their purchasing decisions.