So you recently secured a major press hit. Now what? Here are RMG’s top tips to maximize the buzz into long term exposure and more hits.
- Share the press link on your company’s social media networks
- Thank the writer and outlet and include both handles in your social media posts
- Create a clipping of the press hit and include in your electronic media kit
- Add the press hit to your company’s web site
- Order a plaque of the press hit (if it is a feature article) and prominently display in your office
- Share the press hit with clients that may benefit from the content shared in the article
- Send the article to other outlets that may want to do a follow up story
- Pull out the best quotes written about your company by the writer and share in your media kit.