Tagged: social media marketing


Deinfluencer TikTok Social Media Trend

Ruby Media Group CEO Kris Ruby featured on CNN discussing the deinfluencer marketing trend. The Rise Of The Deinfluencer & The Fall of Influencer Marketing New Social-Media Movement Curbs Consumerism Social Media Trend Alert: Deinfluencing TikTok Trend Deinfluencers are influencing the market more than influencers are. Why the latest social media trend has marketers worried…. Read more »

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Clubhouse App: PR and Brand Marketing Strategy for Business

How to leverage Social Audio for Public Relations  Social media campaigns create an engagement layer with your current customers and your prospective consumers to show market value. Using X or Facebook for marketing spam and 1-to-1 promotion lacks critical engagement. Asking and answering questions and hosting Twitter Spaces will get your potential customers involved with… Read more »

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Social Media Influencer Marketing: How to Work With Instagram Influencers to Grow Your Brand

    Grow your business and audience by working with social media influencers. Want to gain visibility in front of millions of Instagram users? Consider influencer marketing in your integrated marketing communications strategy. WHAT IS INFLUENCER MARKETING? Influencer marketing is the process of being influenced on social media marketing platforms and digital channels by key… Read more »

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Traditional Marketing Vs. Digital Marketing

    TRADITIONAL MARKETING TECHNIQUES THAT STILL MATTER It’s no secret that the marketing landscape drastically changed in recent years. Kris Ruby, CEO of Ruby Media Group, joined Cheddar TV to discuss how advertisers can effectively combine traditional and digital marketing methods. The Internet and rise of social media marketing has disrupted the effectiveness of… Read more »

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NY Social Media Strategist Kris Ruby on Fox News Discussing Social Media Algorithms

Social Media Algorithmic Misfire: Analyzing YouTube’s Notre Dame Algorithm Fail NYC Social Media Strategist Kris Ruby of Ruby Media Group was recently on Fox News discussing social media algorithms.  YouTube linked the Notre Dame fire to 9/11 and Twitter wrongly flagged tweets for sensitive content. Why can’t social media platforms get it right? Watch to… Read more »

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