Kris Ruby on the Future of Public Relations NY PR Firm Owner Kris Ruby of Ruby Media Group was recently featured in The Huffington Post describing her top entrepreneurial tips and journey over the past ten years in business. To read the full interview, click here The future of PR PR, Content Marketing and… Read more »
Read more »Social Media Laws: Avoid these common business mistakes on social media. What are the top social media legal issues? Social media seems like fun and games—until it isn’t. There are many legal mistakes that small business owners make daily on social media. Most of the time, they are lucky enough to get away with them. But as the… Read more »
Read more »This common faux pas will ensure that you’ll get cut from their story Congratulations! A reporter wants to include you in a story. Whether it’s because your site is optimized or you’re highly visible on social media, a journalist has finally found you and is interested in writing about your business. Hooray! However, a journalist… Read more »
Read more »Should I hire a Publicist? PR requires patience, dedication, and practice There are a ton of articles floating around about why you should hire a PR firm. I wrote an article on the top reasons why you should hire a public relations firm last year. But what I didn’t delve into is all of… Read more »
Read more »PR Secrets: Get Featured in Print Publications, Magazines, and Newspapers PR Tips to Gain Exposure in Print Learn how to break through the clutter even if you don’t have high-level media connections HOW TO PITCH MAGAZINES Public relations secrets for getting your Westchester County business written about in newspapers Wondering how to get published in… Read more »
Read more »Photo credit: Lauren Kallen When it comes to maximizing your publicity efforts, scoring a national media hit is usually a major goal, but if you are a small business, you may only need hyper-local publicity placements. For example, you’re a Westchester County doctor or owner of a small coffee shop and only want to establish… Read more »
Read more »How To Market Your Press Coverage Amplify your PR and media exposure with these pro tips from a Publicist How do I maximize my press coverage & PR mentions? Score! You just landed a media placement on a national TV show. But now you may be wondering, how do I maximize publicity exposure from… Read more »
Read more »If you have a massive blitz of publicity for your medical practice and do nothing with the press coverage, you are setting your money on fire. Half of publicity is getting the press mention. The other half, and more important half, is what you do with it to build your brand. How do you… Read more »
Read more »Former TV news producer gives insider tips on how to get booked on national TV Every day, cable TV producers book guest after guest to appear on TV. So, how do you become one of those people? How to Get On National TV Immediately: A blog about the secrets to TV booking success. Kris Ruby,… Read more »
Read more »What is an Integrated Marketing Communications Plan? An integrated marketing communications plan ties together strategy and tactics, including PR, social media, digital advertising, traditional print advertising, and SEO. It serves as the foundation of all of your marketing and PR efforts for your business. The most effective healthcare marketing plan is part of a larger… Read more »
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