RMG on The wall Street Journal – Creating a brand

Wall Street Journal Feature- Creating a Brand for a New Business- here are Kris Ruby, President & Founder of Ruby Media Group’s answers for how to effectively tap into social media to build a brand

“I’m a freelancer looking to build a company around my services. What tips can you offer for creating a solid brand?”

Create a new brand

Kris RubyCreating a brand for new business

You can create a brand for your business by effectively executing a comprehensive social-media marketing strategy that includes utilizing Facebook, Twitter, LinkedIn and blogging. Opening up a two-way communication channel with customers is vital for building a brand for your business in Web 2.0. Recommendations from bloggers and influencers in your industry are also critical to securing your “brand equity” online.

The best way to begin building your brand is to communicate and engage with followers, rather than by trying to market to them. Build “social engagement” into your company’s social-media strategy, as opposed to promotional tweets and Facebook posts, which can hurt your brand equity in the long run.

Here are my top tips for building brand equity in social-media sites for every business owner:

  • Set up Google alerts for your company.
  • Create a Facebook fan page, Twitter page and LinkedIn profile page for your company.
  • Secure a minimum of five recommendations on your LinkedIn profile.
  • Build geographically targeted lists on Twitter that other community members will want to follow.
  • Optimize all blog content for search-engine optimization visibility.
  • Guest blog for brand diversification.
  • Join relevant industry-related groups in key social-media platforms.
  • Lead a webinar on a newsworthy topic in your industry to distinguish yourself as an opinion leader.
  • Publicize your availability by creating press releases for speaking engagements.
  • Become a columnist to earn “Internet” brand equity. You’ll also gain inbound traffic to your company’s site if you write compelling content.
  • Respond to queries posted on Helpareporterout.com (HARO) and Profnet.com for quick PR hits.

ABC Good Morning CT- Social Media During the Holiday Season- What Not to Post

New Haven, Conn (WTNH) – Social Media expert Kris Ruby discusses holiday dating on GMC Weekend.

Kris recommends being nice instead of naughty when it comes to social media.

Being nice means posting photos of skating at Rockefeller Center or running a charity Toy Drive for the children.

Being naughty includes posting photos from a workplace holiday party, photos of you kissing someone under the mistletoe, or you posting how much of a scrooge your boss is for not giving you the holiday bonus you wanted.

The video is no longer available.

Naughty (Here is what you should not post on Facebook)- short term and long term benefits/ consequences
Do Not Post:
1-Company party photos (Don’t look glassy eyed) or be the girl with too much makeup, short skirts/dresses or appear flirting with a co-worker (this could get you in trouble)
(You don’t want to be the head of the rumor mill or water cooler conversation due to Facebook capturing from the office party)
What you wear at the office party is not what you wear at a business council event (in photos)
2- Photos of you kissing someone under the mistletoe
This may seem like a good idea in the short term, but will have negative consequences long term if he is a “holiday fling” Remember, what you post on Facebook stays there forever
(What you post on Facebook stays on Facebook)
3-What a scrooge your boss is for not giving you the holiday bonus you wanted (you may think this is funny to impress a guy you are seeing, but trust me it will get back to your boss or a co-worker eventually)

For Immediate Release: 85 Broads Forms a Joint Venture with Ruby Media Group

Ruby Media Group is proud to announce our partnership with 85 Broads!


85 Broads forms a JV with Ruby Media Group!

Fact: Women in our network are launching exciting new businesses every day.  To survive and thrive, they need to move at the speed of light to capture market share, brand buzz, and investor capital.

Founded by 85 Broads member Kris Ruby, RMG develops and integrates social media strategies for clients who want to generate greater top-line revenue growth.

Email topspin@85broads.com or kruby@rubymediagroup.com if you’re interested in learning more about our joint venture and how your biz or non-profit org can benefit from RMG’s services.


RMG: Upcoming Speaking Engagements

Here is a list of my upcoming speaking engagements in the fall including leading the social media workshop for the American Bar Assocation (ABA) in Portland, Oregon, covering the World Business Forum in Radio City & much more!

RMG Featured on AOL Small Business – Twitter Freelancers

AOL Small Business: Twitter Freelancers: Can You Really Get Paid To Tweet?

Read the full article here

FacebookTwitter and LinkedIn have become cheap, effective ways to advertise and build personal connections with customers — and for many businesses, tweeting and blogging are no longer optional tools for generating buzz. As such, the rising importance of social networking as part of anymarketing plan has brought about a new demand for online-savvy freelancers who know how to effectively write and distribute business communiques at a rapid pace.

Because of its speed and simplicity, Twitter — the popular microblogging service started by Jack Dorsey, Evan Williams and Biz Stone in 2006 — has become a preferred option for many companies. While some hire social-media gurus in-house, others are enlisting the help of a growing corps of freelancers who have taken advantage of an emerging market for independent “tweeters” and have built lucrative businesses on the art of the 140 character burst.

Ruby notes that the market for freelance social media experts is so strong because Web 2.0’s cheap, highly personalized marketing techniques have made traditional marketing plans obsolete. “Social media has evolved into a cost-effective strategy in reaching out to targeted audiences and beyond. The key to social media is to identify your target audience beforehand and engage them in an industry-based dialogue.” Ruby’s goal is to work with companies to get audience attention through tweeting and other strategies and interact with their customers. She also provides advice for company leaders about how to rethink their marketing plans and embrace the power Twitter and other social networking sites have to build brands.

So what advice would Jaehnig and Ruby offer other prospective freelance tweeters and social media experts? Ruby feels ethics are critical to anyone who wants to ghostwrite for a company: “If a company hires me and does not provide me with an internal contact to tweet with and receive corporate information from on a daily basis, I will most likely turn down the business, as I don’t want to misrepresent the company,” she says. “But I realize that a consultant can only know so much about what is going on inside a company without being there on a daily basis. I think this is one of the biggest problems that will arise with companies outsourcing tweeting if they are not careful. There need to be strict guidelines in place for this, because we are essentially representing their brand online.”