How to get Media & Press Coverage for your business Secrets, strategies, and tools from a PR Insider to help you get maximum media exposure Hi! I am Kris Ruby. I have been successfully executing public relations campaigns for brands, entrepreneurs, and doctors in private practice for over twelve years. In this article, you will… Read more »
Read more »Common Misconceptions About Public Relations What does a PR firm do? A publicist is responsible for generating exposure for your company and brand. Publicists help define your corporate public persona by crafting story angles, pitching stories to the media, coordinating interviews with journalists, writing fact sheets and electronic press kits, keeping updated media lists, and… Read more »
Read more »New York Social Media Marketing Expert Kris Ruby of Ruby Media Group was recently featured in a CBS article discussing best practices for marketing your small business on Instagram. Instagram Marketing Tips for Small Businesses Small Business Guide to Instagram Marketing in 2025 Recent changes to the social media marketing landscape will affect businesses…. Read more »
Read more »Should I hire a Publicist? PR requires patience, dedication, and practice There are a ton of articles floating around about why you should hire a PR firm. I wrote an article on the top reasons why you should hire a public relations firm last year. But what I didn’t delve into is all of… Read more »
Read more »Photo credit: Lauren Kallen When it comes to maximizing your publicity efforts, scoring a national media hit is usually a major goal, but if you are a small business, you may only need hyper-local publicity placements. For example, you’re a Westchester County doctor or owner of a small coffee shop and only want to establish… Read more »
Read more »PR Tips: Insider Secrets for Securing Earned Media Coverage Making The News: How to Get Press Attention As a publicist for over 12 years, I know how to secure massive media coverage. Here are some of my top PR secrets and tips to scoring big earned media wins with journalists. How do I get national… Read more »
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