Common Misconceptions About Public Relations What does a PR firm do? A publicist is responsible for generating exposure for your company and brand. Publicists help define your corporate public persona by crafting story angles, pitching stories to the media, coordinating interviews with journalists, writing fact sheets and electronic press kits, keeping updated media lists, and… Read more »
Read more »BEST PR FIRM IN WESTCHESTER COUNTY, NEW YORK Westchester PR firm Founder Kris Ruby of Ruby Media Group “Face of Media Relations & Social Media” in Westchester Magazine 2018. Ruby Media Group is a top-rated PR firm in Westchester County. About Ruby Media Group: A social media-focused PR firm based in White Plains, New York…. Read more »
Read more »PR WEBINAR: How to Pitch the Media Ruby Media Group Founder Kris Ruby recently taught the CSU Long Beach Department of Public Relations & Journalism students Media Relations Fundamentals. During the interactive Facebook Live teaching and public relations class, PR students learned how to create a newsworthy pitch, how to secure press coverage and how… Read more »
Read more »New York Social Media Marketing Expert Kris Ruby of Ruby Media Group was recently featured in a CBS article discussing best practices for marketing your small business on Instagram. Instagram Marketing Tips for Small Businesses Small Business Guide to Instagram Marketing in 2025 Recent changes to the social media marketing landscape will affect businesses…. Read more »
Read more »Social Media Workplace Etiquette Tips You walked into work this morning and headed to your cubicle as usual, but you couldn’t shake the feeling that something was wrong. When you went to get your coffee in the break room, several of your co-workers looked at you and whispered. When you passed your boss in the… Read more »
Read more »Should I hire a Publicist? PR requires patience, dedication, and practice There are a ton of articles floating around about why you should hire a PR firm. I wrote an article on the top reasons why you should hire a public relations firm last year. But what I didn’t delve into is all of… Read more »
Read more »I was thrilled to lead an interactive personal branding workshop recently for Boston University’s College of Communications alumni. To watch the full personal branding webinar, click here: Do you recognize the need to establish a personal brand, yet are unsure how to do so? During this webinar, Ruby Media Group CEO & Social Media Expert… Read more »
Read more »PR Secrets: Get Featured in Print Publications, Magazines, and Newspapers PR Tips to Gain Exposure in Print Learn how to break through the clutter even if you don’t have high-level media connections HOW TO PITCH MAGAZINES Public relations secrets for getting your Westchester County business written about in newspapers Wondering how to get published in… Read more »
Read more »Photo credit: Lauren Kallen When it comes to maximizing your publicity efforts, scoring a national media hit is usually a major goal, but if you are a small business, you may only need hyper-local publicity placements. For example, you’re a Westchester County doctor or owner of a small coffee shop and only want to establish… Read more »
Read more »PR Tips: Insider Secrets for Securing Earned Media Coverage Making The News: How to Get Press Attention As a publicist for over 12 years, I know how to secure massive media coverage. Here are some of my top PR secrets and tips to scoring big earned media wins with journalists. How do I get national… Read more »
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